Adobe Campaign Reviews

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Score 7.9 out of 100

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Reviews (1-25 of 62)

Gary Poppe | TrustRadius Reviewer
March 16, 2020

Quality campaigns and maximum IT efficiency.

Score 9 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Adobe Campaign is a completely personalized service, allowing its users to send email messages to customers with high flexibility to the situation at hand in order to boost sales.
  • This tool is perfect for analyzing each client and understanding their needs or requirements, in order to satisfy them more and create solid relationships with them.
  • The experience that this service provides to any marketing specialist when working with this software, allows it to have a wide efficiency and comfort.
  • Their campaign automation system is very good, because in a very short time you can see the increase in sales in the organizations.
  • Its availability in mobile devices is perfect so that your users can access the service at all times and have information about everything that happens in each implemented campaign.
  • The service has several templates with very good designs to design the campaigns.
  • Adobe Campaign needs to make some updates to its system and especially to its interface, as it has an old look.
  • Their support is very slow when it comes to solving problems.
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Anonymous | TrustRadius Reviewer
March 01, 2020

Adobe Campaign Thoughts and Opinions

Score 6 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Dynamic content - allows for customizing emails
  • Powerful workflows - allows for segmentation and other complex queries
  • Managing tens of thousands of users
  • Steep learning curve
  • Duplication of user profiles has been a problem
  • The new creative design editor has some quirks
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Anonymous | TrustRadius Reviewer
March 04, 2020

A great ROI platform!

Score 7 out of 10
Vetted Review
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Pros and Cons

  • Ability to leverage multiple marketing channels
  • Great analytics platform to see impact/conversion
  • Ability to automate social / mobile campaigns
  • Timing and scheduling functions leave room for improvement
  • Onboarding function is time consuming
  • Cross platform campaigns are difficult to set up
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Anonymous | TrustRadius Reviewer
February 17, 2020

Excellent & Efficient Multi-Channel Connection

Score 8 out of 10
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Pros and Cons

  • The email marketing functionalities are amazing, in particular being able to send dynamic content along with AI-driven emails.
  • The segmentation feature assists with audience analytics, segmentation, and profiles specific to customers as well as data connectors.
  • The time it takes to set up the program is both a blessing and a curse. It's amazing that it can be so customized, but in the beginning set aside a lot of time for the initial set-up.
  • Occasionally when working with the same (amazing) live/realtime data, it can begin to slow down the program, as well as during the start-up of it.
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Anonymous | TrustRadius Reviewer
February 28, 2020

Adobe Campaign Review

Score 6 out of 10
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Pros and Cons

  • Email, Push and SMS - Communication
  • Drag and drop feature
  • Difficult to grasp, in my opinion
  • Heavy customization was required in order for it to work for our needs!
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Wallis Riaño | TrustRadius Reviewer
December 02, 2019

Adobe Campaign as a guarantee of success

Score 8 out of 10
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Pros and Cons

  • Clear and easy to use and understand interface.
  • Adobe environment that provides response at all times.
  • We offer a multi-channel experience to our customers.
  • The cost per acquisition model is fair and profitable.
  • Coverage and new advertising spaces are increased.
  • You don't pay for clicks (CPC) or impressions (CPM).
  • It allows to attract new customers and have a high impact.
  • It is complicated for companies or brands with little margin on the sale.
  • We must monitor the spaces that are approved, as some may be of little interest to the brand.
  • In some cases, it is not possible to control ad impressions, since it depends on the affiliate and the traffic it has.
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Eduin Zuloaga | TrustRadius Reviewer
November 27, 2019

Adobe Campaign improves your marketing strategies

Score 9 out of 10
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Verified User
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Pros and Cons

  • We love Adobe Campaign and how we are able to track multiple CRM activities, like real-time campaigns, targeted campaigns, and handling our email marketing.
  • Automating our campaigns has increased our sales and has given us a better understanding of our clients.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • To be able to use its features to the fullest, it requires experienced developers and can be difficult for new users to learn.
  • There's no easy way to roll back changes.
  • Customer Support can be somewhat suspect at times, but their implementation team was helpful.
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Jyoti Yadav | TrustRadius Reviewer
October 10, 2019

You Are at the Right Platform!

Score 10 out of 10
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Verified User
Review Source

Pros and Cons

  • Everything is in XML language. It can be easily integrated with other tools as communication between different technology occurs in XML language.
  • Survey forms and storage of responses, as well as triggering different workflows based on survey response.
  • Offer Management Module interaction in different ways, either unitary or batch. It can be integrated with transaction messages, push notifications, and email. You can configure real-time offer management services as well via a web service call.
  • It targets the right audience, and maintains email deliverability optimally based on the filters and typologies defined.
  • You can add more functionalities definitions using Advanced JS, SQL scripts. A custom function addition is possible.
  • Limitation in the number of records javascript can update/process at a time, like 10,000 records at a time.
  • The database gets stuck for hours in SQL scripts because of the large tables involved. A large amount of data is to be processed, and you don't get the idea of whether it is processing or not. Sometimes this takes more than a day.
  • You find no logs (not even in verbose logs) for SMS MO messages. It says web and SMS modules are involved. But no log is recorded in verbose mode.
  • Can personalization in delivery be done before confirming delivery? We get an error while processing delivery that some of the personalization defined is not correct, and the delivery gets errored out.
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Martin Palermo | TrustRadius Reviewer
August 08, 2019

Adobe Campaign is the best digital marketing tool, excellent service

Score 9 out of 10
Vetted Review
Verified User
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Pros and Cons

  • We permanently receive all software updates, so we are up to date.
  • We were able to efficiently integrate AEM integration as content creation.
  • The possibility of creating in many steps many campaigns on many platforms.
  • Sometimes the program crashes without any reason, you have to be saving every 5 minutes but the work can be lost.
  • The program sometimes becomes complex and requires, of course, technical experience.
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Anonymous | TrustRadius Reviewer
November 22, 2019

A Great Email Marketing Solution!

Score 9 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Great for easily managing email marketing.
  • Personalize emails to make them better converting.
  • Reporting on how well campaigns are progressing.
  • Moving from another platform can be a bit complicated.
  • It can be a bit complex if you only need to send emails, as it has lots of bells and whistles.
  • There are cheaper solutions, but they aren't as good.
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Anonymous | TrustRadius Reviewer
November 18, 2019

An excellent tool to improve the company's position.

Score 9 out of 10
Vetted Review
Verified User
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Pros and Cons

  • It is a tool for marketing that can be integrated into all channels.
  • Data obtained online and offline combined in a data mart.
  • It works from a centralized profile with the information of a client.
  • The most precise segmentation capabilities are exploited.
  • Personalized, contextual and content-rich campaigns are created to maximize the fidelity and value of the life cycle of my clients.
  • Provides personalized, individual communications.
  • Offers that are automatically adapted to the behavior of a customer are sent.
  • Offers contextual personalized content that drives conversion.
  • Obtaining automated workflows with repositioning on all channels becomes a slow process.
  • Real-time knowledge of the results and the attribution of them are complicated to interpret.
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Anonymous | TrustRadius Reviewer
October 31, 2019

Great software for Marketin campaings

Score 9 out of 10
Vetted Review
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Pros and Cons

  • Intuitive and user-friendly interface
  • Customizing forms and static pages, and storing form responses
  • Best pricing on the market.
  • Performance is kinda slow, the program always seems heavy.
  • Putting packages into production requires high authorization.
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Anonymous | TrustRadius Reviewer
September 11, 2019

Powerful, yet difficult tool

Score 5 out of 10
Vetted Review
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Pros and Cons

  • Powerful tool that supports high levels of customization
  • Sending emails
  • Complicated workflows
  • Have had a lot of support issues.
  • Not easy to use. The interface is very difficult.
  • Requires a full time front end developer to get the most out of it.
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Anonymous | TrustRadius Reviewer
August 20, 2019

Versatile, expandable, but good for basics too

Score 7 out of 10
Vetted Review
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Pros and Cons

  • Very detail orientated, can do literally everything you'd need for email and customer management
  • Modular components mean you can add anything you like if it isn't already covered in a standard module
  • Difficult to manage many modules all at once, but might be easier in a bigger corporation where many people would be managing distinct sections
  • Big software package!!
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Anonymous | TrustRadius Reviewer
November 25, 2019

Cross-channel campaign

Score 7 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Message sending schedule.
  • Automated invoice delivery.
  • Sending information about events, changes to our website, news, etc.
  • Managed by IT personnel, since it was not easy for human resources personnel.
  • It is not a cheap product for a small company like ours.
  • Wish it offered more languages.
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Richard Perroset | TrustRadius Reviewer
June 27, 2019

Adobe Campaign - Emailing Made Easy!

Score 8 out of 10
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Verified User
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Pros and Cons

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
  • It requires administrator rights in order to deploy into an environment.
  • We do not want changes directly in a production environment so deployments are a bottleneck since only a few have access.
  • Performing user audits are difficult or even impossible in certain cases to determine who started/executed/made changes to a workflow.
  • There's no easy way to roll back changes.
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Adam Farrell | TrustRadius Reviewer
August 03, 2019

Enterprise level of marketing for digital agencies

Score 10 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Landing pages creation tool gives the finished pages a polished, professional look.
  • Branding possibilities across all modules.
  • Fair pricing considered the feature set.
  • Direct integration with other platforms.
  • Not exactly an easy suite of products to master.
  • Adobe often renames products (confusing).
  • Slow onboarding process.
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Smriti Bansal | TrustRadius Reviewer
July 28, 2019

I love using ACS but want a little more to make my life easier!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • User friendly and clean UI in line with other experience cloud applications.
  • Email designer is cool and was a much awaited feature.
  • Out of box integration with AEM and Marketing/Analytics cloud.
  • Drag and drop campaign workflow build.
  • RDBMS at the backend.
  • More support for JavaScript and JSON, capabilities to invoke external APIs.
  • The product needs to be more robust to support heavy workloads.
  • Give more control to the developer to address caching issues when extending custom resources.
  • Ability to extend delivery logs and make reporting more robust with inbuilt dashboards.
  • Add more workflow activities.
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Canh Tran | TrustRadius Reviewer
April 01, 2019

Adobe Campaign: Real-World Usage

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Opens and URL tracking. This is a built-in feature that provides useful insights into the effectiveness of emails.
  • Email design flexibility. It is very easy and quick to create an email campaign from scratch and send to a list of recipients.
  • Designing workflows to segment your recipient population. With sufficient data loaded into a data model, it is quite simple to use the targeting and workflows to filter for specific recipients to which you wish to deliver a message to.
  • Package deployments. It requires administrator rights in order to deploy into an environment. We do not want changes directly in a production environment so deployments are a bottleneck since only a few have access.
  • User audits. It is difficult or impossible in certain cases to determine who started/executed/made changes to a workflow. There's no easy way to roll back changes.
  • Troubleshooting errors. For more complex workflows, when they do fail, it is not easy to figure out what caused the failure.
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Marise Ponnoth | TrustRadius Reviewer
July 15, 2019

Adobe Campaign Review

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Integration with third-party applications.
  • Customization of the interface.
  • Data privacy.
  • Provides us with constant improvements to the Campaign.
  • Synchronization is incredibly slow with Google Drive and Adobe Cloud.
  • Crashes frequently.
  • Software could've been more user-friendly.
  • No tutorials for new users.
Read Marise Ponnoth's full review

Feature Scorecard Summary

WYSIWYG email editor (54)
8.5
Dynamic content (57)
8.5
Ability to test dynamic content (53)
8.3
Landing pages (49)
8.8
A/B testing (55)
8.8
Mobile optimization (52)
7.7
Email deliverability reporting (55)
8.6
List management (57)
8.1
Triggered drip sequences (51)
7.8
Lead nurturing (6)
7.1
Lead scoring and grading (5)
7.3
Data quality management (6)
6.3
Automated sales alerts and tasks (5)
6.0
Calendaring (51)
7.9
Event/webinar marketing (6)
7.4
Social sharing and campaigns (4)
8.0
Social profile integration (4)
7.7
Dashboards (57)
8.1
Standard reports (56)
8.6
Custom reports (55)
8.0
API (47)
6.9
Role-based workflow & approvals (52)
8.0
Customizability (53)
7.5
Integration with Salesforce.com (35)
8.0
Integration with Microsoft Dynamics CRM (27)
7.1
Integration with SugarCRM (6)
6.5

About Adobe Campaign

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

Adobe Campaign Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability reporting
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Does not have featureLead nurturing
Does not have featureLead scoring and grading
Does not have featureData quality management
Does not have featureAutomated sales alerts and tasks
Campaign Management Features
Has featureCalendaring
Does not have featureEvent/webinar marketing
Social Media Marketing Features
Does not have featureSocial sharing and campaigns
Does not have featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Does not have featureIntegration with SugarCRM
Additional Features
Has featureSegmentation and Audience Targeting tools
Has featureProgram, Activities, & Campaigns Organization
Has featureCross-Channel Orchestration Workflows

Adobe Campaign Integrations

Oracle CRM On Demand, Salesforce.com, Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM)

Adobe Campaign Competitors

Allocadia, Oracle CX Marketing (formerly Oracle Marketing Cloud), HCL Unica, LeadLife, Pardot, Aprimo, Acoustic Campaign (formerly IBM Watson Campaign Automation)

Adobe Campaign Technical Details

Operating Systems: Unspecified
Mobile Application:No