Digital Analytix Review
Digital Analytix is used across numerous departments within our organization. It was implemented initially as a replacement for Google …
comScore Digital Analytix (discontinued)
comScore Digital Analytix (discontinued)
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What is comScore Digital Analytix (discontinued)?
comScore's Digital Analytix Enterprise (DAX) product was acquired by Adobe in 2015 largely for its European customer base, with the goal of migrating former DAX customers to the Adobe Analytics cloud. Thus, DAX is no longer…
Entry-level set up fee?
- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Alternatives Pricing
What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
What is Smartlook?
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and…
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Product Details
What is comScore Digital Analytix (discontinued)?
comScore's Digital Analytix Enterprise (DAX) product was acquired by Adobe in 2015 largely for its European customer base, with the goal of migrating former DAX customers to the Adobe Analytics cloud. Thus, DAX is no longer available.
Formerly, it helped users optimize content for visibility and engagement and utilizes its expertise in audience measurement to integrate demographics, attitudinal, and behavioral data into an organization's entire dataset.
Formerly, it helped users optimize content for visibility and engagement and utilizes its expertise in audience measurement to integrate demographics, attitudinal, and behavioral data into an organization's entire dataset.
comScore Digital Analytix (discontinued) Integrations
- E-Mail Marketing
- Tag Management
- Content Management Systems
- Multivariate & A/B Testing
- Data Visualization
comScore Digital Analytix (discontinued) Competitors
comScore Digital Analytix (discontinued) Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | Global |
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Reviews and Ratings
 (19)
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June 07, 2014
Digital Analytix Review
Digital Analytix is used across numerous departments within our organization. It was implemented initially as a replacement for Google Analytics across a number of marketing websites, and also installed fresh on some mobile apps. It is used both as a regular reporting platform as well as for deep-dive, user-level analysis.
- Data is stored at a raw user level and easily extracted via tools in the user interface as well as through export APIs, which for our company is extremely important in order to keep our Digital Analytics data married to our other company data.
- The implementation is extremely easy for developers, particularly given the open platform that allows for a completely custom schema.
- The platform is capable of reporting and segmenting all in real-time - having used other comparable tools in this space (admittedly not in two years now), I was extremely impressed with how well Digital Analytics was able to handle this given that other tools struggle with it.
- While I know they are making strides in this area, Digital Analytix is definitely built with power users in mind. The learning curve can be steep.
- Because the platform is non-restrictive in terms of label/variable naming, power users need to have intimate knowledge of their schema in order to build reports on their custom variables.
June 05, 2014
Choosing Digital Analytix
I recommend Digital Analytix over its competitors because it was built with the future in mind. The company is moving toward the total measurement of video content on all platforms including linear TV. This is exciting as it more accurately reflects how people are viewing content, particularly the younger generation. Their tech teams are always one step ahead with monitoring additional technologies. This greatly helps serve a generation that is everywhere. Both the product and those developing it are flexible to customer needs. I have enjoyed working with Digital Analytix.
- In working for an innovative company that is constantly evolving, it is important to use a product that can accommodate new products and offerings.
- The product is so flexible that it takes a while to become comfortable with its use and formats. They are currently working on a new release that should simplify things considerably.
I consult in implementing and taking advantage of Digital Analytix for my customers from basic website tracking to application tracking. This includes both planning, documenting and creating code for tracking.
- Flexibility on data collection, namely on ability to customize the implementation.
- Integration and ability to access data in multiple ways.
- Ability to modify data: On-the-fly and post processing to fix issues or enrich it.
- Streaming measurement is excellent.
- Cross platform tracking with Multiplatform tracking.
- The user interface currently is lacking, but the new version that is currently in beta is far more user friendly.
- Resources: Sometimes the latest documentation and libraries are hard to find.
- Part of the flexibility with variables (labels) brings complexity, as there is no list to choose from, you need to know what variable name you are looking for.
December 13, 2013
Very advanced, highly customizable tool without the ownership costs
- Extremely flexible with the ability to customize metrics and dimension to meet business needs. While the tool has common default metrics (Page views, visits, visitors, link clicks etc.) and dimensions (Time, URL, Page Domain, Referral etc.) we are often requesting custom dimensions or metrics based on business logic, lookup tables and/or certain labels/parameters.
- Ability to separate very large sites into separate entities or data sets to allow for more accurate and quicker reporting of large sites.
- Meets the needs of both power analysts, as well as, basic users through different UI capabilities that are simply on different tabs next to each other, for each access.
- An interface for the more basic user that is similar to a Google Analytics or other web analytics tool. One that allows quick viewing of key high level metrics with drill down capability and/or lead to similar reports for further analysis with just a click.
- Of course I haven't see a tool do this well in the UI yet, but a hover over data dictionary for metrics and dimensions and link to a pop-up with a more detailed business and technical description. Should be a attribute of a new metric or dimension and editable by admins. As opposed to having to maintain a data dictionary separately.
December 11, 2013
Digital Analytics, a review from a Consultant.
- DAx has a really flexible user interface and if implemented correctly has the potential for great reporting.
- StreamSense is an excellent video counting add on for DAx. Gets very granular data.
- The virtual sites concept really makes segmenting data very efficient and logical.
- Customer Support could certainly be better.
- Need to extend support for more platforms, i.e. AppleTV, XBOX One, Windows 8, etc.