Digital Analytix Review
Digital Analytix is used across numerous departments within our organization. It was implemented initially as a replacement for Google …
Overview
What is comScore Digital Analytix (discontinued)?
comScore's Digital Analytix Enterprise (DAX) product was acquired by Adobe in 2015 largely for its European customer base, with the goal of migrating former DAX customers to the Adobe Analytics cloud. Thus, DAX is no longer available.
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What is comScore Digital Analytix (discontinued)?
comScore's Digital Analytix Enterprise (DAX) product was acquired by Adobe in 2015 largely for its European customer base, with the goal of migrating former DAX customers to the Adobe Analytics cloud. Thus, DAX is no longer available.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Google Analytics?
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What is Smartlook?
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and…
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is comScore Digital Analytix (discontinued)?
comScore's Digital Analytix Enterprise (DAX) product was acquired by Adobe in 2015 largely for its European customer base, with the goal of migrating former DAX customers to the Adobe Analytics cloud. Thus, DAX is no longer available.
Formerly, it helped users optimize content for visibility and engagement and utilizes its expertise in audience measurement to integrate demographics, attitudinal, and behavioral data into an organization's entire dataset.
Formerly, it helped users optimize content for visibility and engagement and utilizes its expertise in audience measurement to integrate demographics, attitudinal, and behavioral data into an organization's entire dataset.
comScore Digital Analytix (discontinued) Competitors
comScore Digital Analytix (discontinued) Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | Global |
Frequently Asked Questions
comScore's Digital Analytix Enterprise (DAX) product was acquired by Adobe in 2015 largely for its European customer base, with the goal of migrating former DAX customers to the Adobe Analytics cloud. Thus, DAX is no longer available.
Google Analytics 360, Adobe Analytics, and Webtrends Analytics are common alternatives for comScore Digital Analytix (discontinued).
The most common users of comScore Digital Analytix (discontinued) are from Enterprises (1,001+ employees).
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Reviews and Ratings
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Reviews
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June 07, 2014
Digital Analytix Review
Score 9 out of 10
Vetted Review
Verified User
Digital Analytix is used across numerous departments within our organization. It was implemented initially as a replacement for Google Analytics across a number of marketing websites, and also installed fresh on some mobile apps. It is used both as a regular reporting platform as well as for deep-dive, user-level analysis.
- Data is stored at a raw user level and easily extracted via tools in the user interface as well as through export APIs, which for our company is extremely important in order to keep our Digital Analytics data married to our other company data.
- The implementation is extremely easy for developers, particularly given the open platform that allows for a completely custom schema.
- The platform is capable of reporting and segmenting all in real-time - having used other comparable tools in this space (admittedly not in two years now), I was extremely impressed with how well Digital Analytics was able to handle this given that other tools struggle with it.
- While I know they are making strides in this area, Digital Analytix is definitely built with power users in mind. The learning curve can be steep.
- Because the platform is non-restrictive in terms of label/variable naming, power users need to have intimate knowledge of their schema in order to build reports on their custom variables.
- The insights gained from Digital Analytix have aided us in making numerous key strategic decisions around the platforms on which to offer content and the value of our digital properties to the business.
I have proficiency with Google, Adobe and IBM (formerly Unica's) enterprise offerings. For companies primarily interested in basic reporting, managing a lot of users with very similar needs, and who don't necessarily have the in-house manpower or expertise to build a lot of reporting from scratch Google and Adobe's offerings can typically be safer choices. comScore and Unica offer a more advanced, analyst friendly tool that can be essential for targeted marketing and for a more flexible implementation and can still do all the things that their competitors can do - if you're satisfied with the learning curve for basic users, the advanced capabilities of comScore make this a very worthwhile tool for a digital business.
Score 9 out of 10
Vetted Review
Verified User
I consult in implementing and taking advantage of Digital Analytix for my customers from basic website tracking to application tracking. This includes both planning, documenting and creating code for tracking.
- Flexibility on data collection, namely on ability to customize the implementation.
- Integration and ability to access data in multiple ways.
- Ability to modify data: On-the-fly and post processing to fix issues or enrich it.
- Streaming measurement is excellent.
- Cross platform tracking with Multiplatform tracking.
- The user interface currently is lacking, but the new version that is currently in beta is far more user friendly.
- Resources: Sometimes the latest documentation and libraries are hard to find.
- Part of the flexibility with variables (labels) brings complexity, as there is no list to choose from, you need to know what variable name you are looking for.
- My company does not utilize Digital Analytix for our own service, we simply provide professional services for it. As such, I can't really answer this question in a meaningful way.
- Adobe Analytics,Google Analytics,Webtrends Analytics,IBM Unica,IBM Digital Analytics,Piwik
All in all more flexible than others and ability to integrate is great. Also if you need mostly streaming measurement, it's definitely worth a look.
Digital Analytix lacks in-house modules to provide powerful dashboards or testing/targeting, advertising and such, so relies on partners to provide functionality.
Digital Analytix lacks in-house modules to provide powerful dashboards or testing/targeting, advertising and such, so relies on partners to provide functionality.