comScore Digital Analytix (discontinued) Reviews

18 Ratings
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Score 7.7 out of 100

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May 29, 2014
Sampsa Suoninen | TrustRadius Reviewer
Score 9 out of 10
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Alternatives Considered

  • Adobe Analytics,Google Analytics,Webtrends Analytics,IBM Unica,IBM Digital Analytics,Piwik
All in all more flexible than others and ability to integrate is great. Also if you need mostly streaming measurement, it's definitely worth a look.

Digital Analytix lacks in-house modules to provide powerful dashboards or testing/targeting, advertising and such, so relies on partners to provide functionality.

Read Sampsa Suoninen's full review
June 06, 2014
Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Alternatives Considered

I have proficiency with Google, Adobe and IBM (formerly Unica's) enterprise offerings. For companies primarily interested in basic reporting, managing a lot of users with very similar needs, and who don't necessarily have the in-house manpower or expertise to build a lot of reporting from scratch Google and Adobe's offerings can typically be safer choices. comScore and Unica offer a more advanced, analyst friendly tool that can be essential for targeted marketing and for a more flexible implementation and can still do all the things that their competitors can do - if you're satisfied with the learning curve for basic users, the advanced capabilities of comScore make this a very worthwhile tool for a digital business.
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comScore Digital Analytix (discontinued) Scorecard Summary

What is comScore Digital Analytix (discontinued)?

comScore's Digital Analytix Enterprise (DAX) product was acquired by Adobe in 2015 largely for its European customer base, with the goal of migrating former DAX customers to the Adobe Analytics cloud. Thus, DAX is no longer available.

Formerly, it helped users optimize content for visibility and engagement and utilizes its expertise in audience measurement to integrate demographics, attitudinal, and behavioral data into an organization's entire dataset.

comScore Digital Analytix (discontinued) Integrations

E-Mail Marketing, Tag Management, Content Management Systems, Multivariate & A/B Testing, Data Visualization

comScore Digital Analytix (discontinued) Competitors

comScore Digital Analytix (discontinued) Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No

comScore Digital Analytix (discontinued) Support Options

 Free VersionPaid Version
24/7/365 Extended Support Options Available

comScore Digital Analytix (discontinued) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:Global
Supported Languages: Global