comScore Digital Analytix (discontinued) Reviews

All in all more flexible than others and ability to integrate is great. Also if you need mostly streaming measurement, it's definitely worth a look.

Digital Analytix lacks in-house modules to provide powerful dashboards or testing/targeting, advertising and such, so relies on partners to provide functionality.

I have proficiency with Google, Adobe and IBM (formerly Unica's) enterprise offerings. For companies primarily interested in basic reporting, managing a lot of users with very similar needs, and who don't necessarily have the in-house manpower or expertise to build a lot of reporting from scratch Google and Adobe's offerings can typically be safer choices. comScore and Unica offer a more advanced, analyst friendly tool that can be essential for targeted marketing and for a more flexible implementation and can still do all the things that their competitors can do - if you're satisfied with the learning curve for basic users, the advanced capabilities of comScore make this a very worthwhile tool for a digital business.