comScore Digital Analytix (discontinued) Reviews

18 Ratings
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Score 7.7 out of 100

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Reviews (1-5 of 5)

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May 29, 2014
Sampsa Suoninen | TrustRadius Reviewer
Score 9 out of 10
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Likelihood to Recommend

If you are looking for a tool that provides great potential for customization, impressive ability to connect data to different sources, impressive streaming measurement and a flexible way to see data, then Digital Analytix might be for you. You basically need an in house analyst and good planning (consulting) to get the most out of the tool.
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December 13, 2013
Tanja Wisskirchen-Curtis | TrustRadius Reviewer
Score 9 out of 10
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Likelihood to Recommend

DAx has the features, very advanced features (mentioned later) that a power user needs, and is highly customizable, but doesn't require software or hardware ownership. For those capabilities that are not currently there, the customer reporting team often finds a workable solution that we can present to our client.
For the more basic users and executives, the dashboard often meets their needs; else the report tab can help with quick access to metrics that have already been built by analysts.
Lastly, the level of complex analysis in the tool still impresses. You can analyze web events at the event level, visit level and visitor level. You can apply filters at the report level (for all three - event, visit and visitor) or metric level (again for all three levels). On top of that, they have a concept of scope and rules which, combined with the 3 levels, can really allow a power analyst to ask just about any question and get an answer.
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June 06, 2014
Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
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Likelihood to Recommend

This tool is most useful to users to whom visitor-level data is important, and for organizations that want to be able to do real-time deep-dive analysis on their digital properties. I also see exceptional value for users that may want to bring in additional data sets. In addition, comScore provides outstanding customer support. On the opposite side, for big-traffic, not-logged-in content sites like a newspaper site or something similar, I could see Digital Analytix being a bit more of an awkward fit.
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December 11, 2013
Anonymous | TrustRadius Reviewer
Score 7 out of 10
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Likelihood to Recommend

Key questions to ask include:

Do we need video tracking? If so, StreamSense is one of the best tools for tracking video.
Do we have a team of analysts capable of learning on the fly? This is important because DAx is quite different from other tools.
How many server calls do we estimate we will have per year? DAx contracts are based on yearly server calls, going over this number incurs harsh overage costs.

DAx doesn't cost a lot up front. However, they make up for it with "consulting" fees. It's still a bargain compared to Adobe SiteCatalyst.
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comScore Digital Analytix (discontinued) Scorecard Summary

What is comScore Digital Analytix (discontinued)?

comScore's Digital Analytix Enterprise (DAX) product was acquired by Adobe in 2015 largely for its European customer base, with the goal of migrating former DAX customers to the Adobe Analytics cloud. Thus, DAX is no longer available.

Formerly, it helped users optimize content for visibility and engagement and utilizes its expertise in audience measurement to integrate demographics, attitudinal, and behavioral data into an organization's entire dataset.

comScore Digital Analytix (discontinued) Integrations

E-Mail Marketing, Tag Management, Content Management Systems, Multivariate & A/B Testing, Data Visualization

comScore Digital Analytix (discontinued) Competitors

comScore Digital Analytix (discontinued) Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No

comScore Digital Analytix (discontinued) Support Options

 Free VersionPaid Version
24/7/365 Extended Support Options Available

comScore Digital Analytix (discontinued) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:Global
Supported Languages: Global