comScore Digital Analytix (discontinued) Reviews

18 Ratings
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Score 7.7 out of 100

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December 13, 2013
Tanja Wisskirchen-Curtis | TrustRadius Reviewer
Score 9 out of 10
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Return on Investment

  • First of all, the ability for large companies to do cross site analysis. Understand the behaviors of users as they traverse different sites and what information they need before taking an action (signing up, buying something etc.).
  • Allows various types of users to get data they need, from the most advanced users to the more basic or executives using dashboards. This leads to a cost savings so that many tools do not need to be deployed in order to meet various users needs.
  • DAx and the Office Link plug-in allow teams to not have to recreate a Datamart for their own reporting purposes, which often leads to different definitions of metrics and dimensions and costs. This makes cross enterprise reporting almost impossible Thru the use of the Office Link Plug in a team can pull in metrics and feed, for example, an Excel dashboard and integrate offline metrics as well for a comprehensive look at their business.
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June 06, 2014
Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Return on Investment

  • The insights gained from Digital Analytix have aided us in making numerous key strategic decisions around the platforms on which to offer content and the value of our digital properties to the business.
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December 11, 2013
Anonymous | TrustRadius Reviewer
Score 7 out of 10
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Return on Investment

  • Positive impacts have been that we've been able to tag platforms that other vendors currently do not support.
  • Negative impacts have been delays in getting appropriate support for new platforms.
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comScore Digital Analytix (discontinued) Scorecard Summary

What is comScore Digital Analytix (discontinued)?

comScore's Digital Analytix Enterprise (DAX) product was acquired by Adobe in 2015 largely for its European customer base, with the goal of migrating former DAX customers to the Adobe Analytics cloud. Thus, DAX is no longer available.

Formerly, it helped users optimize content for visibility and engagement and utilizes its expertise in audience measurement to integrate demographics, attitudinal, and behavioral data into an organization's entire dataset.

comScore Digital Analytix (discontinued) Integrations

E-Mail Marketing, Tag Management, Content Management Systems, Multivariate & A/B Testing, Data Visualization

comScore Digital Analytix (discontinued) Competitors

comScore Digital Analytix (discontinued) Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No

comScore Digital Analytix (discontinued) Support Options

 Free VersionPaid Version
Phone
Email
FAQ/Knowledgebase
24/7/365 Extended Support Options Available

comScore Digital Analytix (discontinued) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:Global
Supported Languages: Global