Name: Adobe Customer Journey Analytics B2B Edition
Author: Adobe

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Launched in June of 2025, Adobe Customer Journey Analytics B2B Edition gives marketing sales teams actionable insights that let them optimize customer experiences, expand the sales pipeline, and drive strategic growth across the buyer’s journey.

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

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Adobe Customer Journey Analytics B2B Edition

Customer Journey Analytics

Account Based Marketing Engagement using the Journey Canvas feature. Effective Account Based Marketing requires a deep understanding of the buying journey at the account level to determine the most impactful marketing activities to drive deal closer. Identify which experiences - both online and offline - are most impactful in driving closed opportunities. Journey canvas maps every interaction across accounts, buying groups, opportunities, campaigns and channels for clarity on what's working and what isn't. The Journey Canvas feature in CJA B2B Edition lets users see a detailed path for a specific high value account or buying group, including all known online and offline interactions. And users can contextualize key events, such as an MQL trigger and an Opportunity creation. Plus, Sales Development Reps can see the interaction history for specific accounts before outreach, allowing for highly relevant conversations.

Cohort Segmentation. This identifies key groups of buyers to publish to CDP for activation in paid media, personalization or email orchestration. Cohort tables lets users group B2B entities - Accounts, Opportunities, Buying Groups - based on a shared starting point and track their progress across pipeline stages over time. By analyzing behavior patterns of buying groups, marketing and sales teams can understand the time to reach key milestones in the buying journey and determine which marketing efforts lead to faster pipeline progression.

In-Person Events. The impact of in-person event attendance can be optimized by reporting on engaged accounts and viewing activity across multiple in-person events. Flow lets you visualize the paths accounts and buying groups take between key interactions or stages over time. Understanding what behaviors led to a key milestone, such as registering for an in-person event or flagging a lead as an MQL, helps both marketing and sales teams understand the most influential experiences that lead to conversion. For in-person events, the steps leading up to registration may include previous in-person event attendance, as well as digital experiences such as downloading white papers and case studies.

Sales Stage Progression. The fallout report in CJA B2B Edition gives you sales funnel insights by letting you visualize conversion and drop off rates between predefined steps in a sequential journey. The fallout report can answer key questions around which steps in the sales stages caused the most drop off towards deal close.

Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can.  

Whether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an online experience, chances are that it was touched by Adobe technology. Our tools and services enable our customers to create groundbreaking digital content, deploy it across media and devices, and then continually measure and optimize it based on user data. By providing complete solutions that combine digital media creation with data-driven marketing, we help businesses improve their communications, strengthen their brands, and ultimately achieve greater business success.

Adobe's business is focused on  the opportunities in two key growth markets—Digital Media and Digital Marketing.

Digital Media
Adobe's content authoring solutions lead the industry, enabling our customers to more effectively produce, distribute, and monetize digital content. 

Digital Marketing
Adobe delivers the most innovative solutions for optimizing marketing campaigns and maximizing return on every marketing dollar.

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Customer Journey Analytics Software

Adobe Customer Journey Analytics B2B Edition

Overview

What is Adobe Customer Journey Analytics B2B Edition?