Adobe Experience Manager is a combined web content management system (WCMS) and digital asset management (DAM) system from Adobe designed to help businesses manage their marketing and web presence, and track customer data to optimize the visitor experience and conversion. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content. Experience Manager is one of the most useful products in the Adobe ecosystemMy organization uses Adobe Experience Manager (AEM) to manage some of our partner-facing and customer-facing sites. AEM helps us organize and manage the content we show to customers who use our platform, and the content we show to organizations we partner with. On our customer-facing sites, we primarily manage content relating to support and FAQs, and on our partner-facing site, we primarily manage content relating to our product offerings and troubleshooting.,Adobe Experience Manager keeps your content separate from your layout which allows for a lot of flexibility in how you display your content. Adobe Experience Manager integrates really well with other Adobe products like Adobe Analytics. Adobe Experience Manager 's drag and drop interface makes it fairly easy to utilize with minimal familiarity.,A decent amount of technical knowledge is needed to set up templates for sites. The capabilities of the different kind of users don't align very well with the different roles/job functions at some organizations.,8,Adobe Experience Manager has helped us drastically reduce support requests from our customers and partner organizations Adobe Experience Manager has helped ensure all our sites remain on-brand, without curtailing creativity and customization.,Cloudinary,Content Author / Administrator,10-100 pagesAdobe Experience Manager review - a comprehensive but often complex solutionWe use Adobe Experience Manager primarily in our HQ digital department, but we also have helped implement it to staff and departments in many other countries around the world. We use it to host our main corporate website, as well as our staff intranet site and several other smaller sites. Adobe Experience Manager addresses our organizational need for a powerful, enterprise-level CMS that can handle translations and live copy, experience fragments and dynamic content, integrations with analytics and targeting tools, and many of the cutting-edge Adobe technologies that are included out of the box.,Adobe Experience Manager is great for maintaining large websites with lots of content. It has a comprehensive repository and folder structure which makes it easy to organize and break down your website into sections. Although we have not personally used it much yet, Adobe Experience Manager has integrations with the other Adobe Experience Cloud products such as Campaign, Target, and Analytics. The newest version(s) also have integrations with Creative Cloud products like Photoshop, which allows creatives to upload assets directly into the DAM. Adobe Experience Manager has powerful live copy/translation tools that allow you to clone and translate webpages into other languages for alternate language versions of your site.,The new Touch UI interface could use a lot of improvement. Many of it is smaller detail items/features, but when using the system extensively it can become cumbersome. There is a bit of a learning curve because of the depth of what Adobe Experience Manager can do. Even basic editing and page creation, while relatively simple at the most basic level, is not as intuitive and easy to use as other systems like Wordpress. Development can be complicated. Although I've not personally done much in terms of dev work, my experience and what I've heard from my colleagues indicates that there are some complexities that make it not as easy to develop in as other systems. The source edit option within the rich text editor does not include syntax coloring for the code, or even a different serif/monospaced font. It is the same sans serif font as the regular rich text, which makes it hard to read.,7,Adobe Experience Manager has allowed us to create translated versions of our website to serve to other divisions of our company around the world. Adobe Experience Manager has allowed us to achieve one of our primary objectives of knowing who are users are by tracking their movement across our website and content, via our tagging taxonomy that classifies our content. Adobe Experience Manager allows us to create reusable and scalable content via the Experience Fragment methodology, which injects dynamic page content within the page template that can be plug and played into other pages. One negative aspect is that by consolidating so many websites under one roof in Adobe Experience Manager, it takes away the freedom of other smaller sects of our organization from creating their own websites and templates, as they are required in some cases to adhere to the rigidity of the templates set in Adobe.,WordPress and Oracle WebCenter Sites,Adobe Target, Adobe Campaign, Adobe Analytics, Google Analytics, Google Drive, Slack, Asana,Content Author / Administrator,1,000-10,000 pagesAEM, great and easy CMS for small and big sites!One of my clients uses Adobe Experience Manager (AEM) for their site, and as a Web Optimization specialist, I update content on a daily basis for them. AEM allows building and keeping an organized site structure, where you can create new pages in the correct location from the beginning. With AEM, you can have different pre-set page templates but also you can build your own template for specific types of pages i.e Landing pages, product pages, form pages etc... This has to be done by the IT team of your organization, and then, everyone with correct access can use those templates. You can also control the level of accessibility and permission by person, which helps to keep the publishing process clean.,It's a drag and drop kind of platform, so building pages is very easy and you don't need coding abilities. The ability to copy existing blocks and section from other pages is excellent! Instead of creating content from scratch, you can actually copy the section you want from an existing page, and paste it in your new page and update the content. This saves a lot of time! The block/brick system is very clean and the results look very good! You can easily embed videos from Youtube only by adding the Youtube ID. Very easy!,There is no easy way to change a template if it has been built a certain way. Sometimes it would be nice to have an option to add an extra item on the spot. Instead, you have to ask your IT team to create for you. You can set up a staging site and a site to publish... but sometimes the 2 environments doesn't connect correctly, meaning some changes in the staging sites doesn't show of on the live site. The quick publish button is dangerous and not that helpful: pages can be published with the "quick publish" option even if they are blocked... however, the purpose of a blocked page is to prevent it from publishing until you unblock it. Also, the "quick publish" option will publish your age and every other page connected to it! so be careful!!,9,I am not involved in the acquisition part of AEM as the client was the one involved in that decision.,Banno,Banno,Content Author / Administrator,1,000-10,000 pagesAdobe Experience Manager is a Great Fit for Efficiency, Room for Improvement with CreativityThe nine websites for my company are engineered within Adobe Experience Manager. This is primarily used and managed within our eBusiness department, but is obviously impacted by all our lines of business. Since we operate nine websites that are similar but separate, Adobe Experience Manager is a great solution to maximize efficiency.,Adobe Experience Manager allows our company to manage multiple sites simultaneously. Adobe Experience Manager make it easy to share review sites for necessary sign-offs. Adobe Experience Manager is a flexible resource and can always be what you make of it.,Searching for and organizing images can be a clunky experience. Standard components frequently do not meet our needs. New components must constantly be in production to run what I usually consider pretty standard functionality. Steep learning curve for people not used to web design or development. Not intuitive at all levels.,6,Our direct business landing pages have seen an increase in ROI since switching to Adobe Experience Manager. Our non-direct pages have seen a severe drop-off in traffic and conversions since the switch to Adobe Experience Manager. The more creative, editorial-type content that used to be imperative to our site is now relegated to second tier. Just getting a "content hub" with this site was a beast of a project. The overall efficiency of our web team has increased with bulk edits, so that they can make single updates and impact our multiple sites. This is a huge money-saver for team staffing.,Adobe Illustrator CC, Adobe Photoshop, Spredfast,Content Author / Administrator,100-1,000 pagesAEM is robust CMS with some features but it has a learning curveWe used it to create templates for pitch work. These templates were then used and customized according to the client.,You can create robust templates in this CMS and reuse later Managing small or big sites become easier You can use it with Adobe Cloud,It has a learning curve, not everything is straightforward even if you are familiar with other CMS's Depending how big your site is, it can become a bit slow,7,It has had a good turnaround for us when doing pitch work,WordPress,WordPress, Wix, Squarespace,Content Author / Administrator,10-100 pagesExperience Adobe Experience ManagerAdobe Experience Manager is used by the marketing department to build the entire marketing website. It is also used by various others in the development department to build out other web-based products our services run off.,AEM is great for customization. Web Dev builds the parts and authors use what they need. Branding can be ensured with the ability to require brand colors, fonts, and styles. It's easy to see who has built, modified, and published pages. It makes tracking changes very convenient.,The move to the new interface for authoring is drastically different from the previous interface. Moving has been difficult. Since it is so customizable, a talented web dev team is needed to make all the parts. It is not easy to tell if the page is live or draft in the new interface. Integration with non-Adobe marketing automation tools is very difficult.,7,AEM has allowed our team to promote high value webinars and passes contact data to our marketing automation tool for a syncronized experience. AEM allows for a work stream and multiple authors for quickly publishing thought leadership articles. From blogs to home screens, AEM allows us to build for many types of marketing projects.,WordPress,Oracle Eloqua, Workfront, ON24, BudURL,Content Author / Administrator,1,000-10,000 pagesAEM Asset ManagementOur marketing team is using it for asset management and also contract vendor management.,Easily searchable with the proper meta data Creating links to assets, publishing assets and sharing assets is very easy and fast Uploading files and creating folders is fast and easy,Adding meta data to batch files would make it much more efficient You still need to convert any Word or Excel docs to PDFs if this was on auto when you have multiple files, it would also save time,7,,Dropbox,Content Author / Administrator,1-10 pagesReaping the benefits of Adobe Experience Manager after slightly shaky startThe editorial department uses Adobe Experience Manager (AEM) daily to post news stories -- articles of varying lengths -- with images, links, etc. Marketing uses AEM, as well, to post marketing information and collateral.,Provides instant access from anywhere with a web connection to content. Enables development and use of large image repository that is well organized, promoting easy reuse and accessibility. Accommodates near-real-time edits/changes; changes are reflected almost instantly, as soon as refreshed. Adobe does a decent job of adding features and support, such as for new file formats (added PNG support, when previously only supported GIF and JPG). User interface reminiscent of Microsoft Word, enabling fast customization. Great way to add Cloud capabilities and content management to your workflow. Easy to learn and use; learning curve minor.,In all honesty, Adobe Experience Manager is not without its glitches, like anything. Some errors have perplexed our internal IT staff. Likely to require some finessing or customization to work with or port over assets in an existing system. Check that it supports any ancillary, third-party or custom solutions you might already use. Check on hardware requirements, to ensure your infrastructure is sufficient to take full advantage of AEM (web server capacity, speeds, etc.).,8,Difficult to calculate ROI, which would likely only be measured by time savings and improved SEO. Takes time, which lowers productivity, to get up and running smoothly when first adopted. Ensures we're using best practices, including maximizing SEO and more, through check lists and evaluations/ratings.,,Microsoft Office 365, Adobe Analytics, Skype for Business, Clickability,Content Author / Administrator,100-1,000 pagesReview from AEM ConsultantI have been associated with various consulting firms and was part of various Adobe experience manager implementations. Here are the details industry wise AEM usage & use case - Healthcare - My current client is using AEM mainly for content authoring, publishing, multisite management. Integration with analytics, search, test & target. Adobe campaign is being explored, how it can be used with AEM. AEM is replacing current implementation for a few departments that is on Teamsite but fa ew other departments are considering Sitecore as well because they have .Net experts there. Telecom - Used mainly for authoring and publishing. Didn't use livecopy, workflows except OOTB. Integrated AEM with commerce, search & promote, adobe analytics. Didn't use translation through AEM but it was outsourced to another translation company, they used to translate site on daily basis and host on a different domain. Banking - Used almost all the features provided by the AEM for example multisite, livecopy, workflows, reports. integration with translation engine, analytics and test & target. It was a content heavy site having big DAM asset collection. Daily jobs used to run to keep all the content and DAM in sync with another system.,Easy content authoring by using drag-n-drop components. Strong workflows support. You can quickly implement review-approve workflows. DAM Workflows can create different renditions of uploaded images by default.. For example create thumbnail image, small image, large image, adding text on image.. all these feature are out of the box OOTB Social integration feature. You can quickly integrate with facebook, pinterest and share your content there. Easy to launch multiple site from source site using live copy feature. You can launch child site from parent site with content subset. For example... for different region of same language you want to launch the site with minimal content. Content fragment, Experience fragment making authors life easy..They can create content in advance that can be used on multiple pages. OOTB integration feature provided for Adobe analytics, Adobe target. Obviously, you need separate license for analytics and target OSGi support. Project can be divided into multiple sub-projects and can be deployed/un-deployed without affecting other deployed projects. Using runmodes, you can impose different configurations for different environments. Easy User management and permission control. Adobe provides OOTB caching plug-in for webserver that can be used to clear cache automatically on content change. You can specify the rule what you want to cache or not. Reporting made easy... DAM asset reports, page reports, click reports are available OOTB..,Components were introduced to reduce the development & authoring time by reusing them. With some clients, it worked very well because they had page structure and content like that. But if you have UI requirements that can not support component re-usability then your life will be difficult. You will end up creating more and more components in the hope that they will be utilized one day some where on some page... Although you can achieve re-usability by creating smaller customizable component but then again it will increase your development time. In a Nutshell, you will not save development time. Osgi was a great concept. AEM Developer used to write the most of business logic in them but due to adaptation of micro-services, now everybody wants to implement business logic in there instead of AEM internal OSGi. If your architecture had micro services then power of Osgi is useless for you, you will just use 10-20% of it which will bring no big value. License of AEM is super costly, not every organization can afford it. Once you have implemented AEM, it will be hard to get rid of it. Getting rid will mean another investment. Like other products, AEM also releases new versions. Upgrades to new versions never happens smoothly. Means organization needs to spend more money to upgrade the servers. You need a big infrastructure to deploy AEM server setup. Each setup needs at least 3 machines, one for author, one for publisher and one for dispatcher. This means spending more money on maintenance. TouchUI is confusing sometimes for everyone i.e business, authors, developers.,7,A few clients see no ROI but few are heavily dependent and align on it.. Mixed reviews from clients,Developer,10-100 pagesAEM review as an administratorAdobe Experience Manager (AEM) is used as part of our digital strategy and refresh of our front facing websites. AEM allows us to leverage the whole Adobe Marketing Suite including analytics and tagging. It also allows for ease of use in terms of interface design.,Ease of use for content authors by drag and drop components. Easy to manage users and permissions through grouping. Built in assets management.,Cost. AEM is expensive. Touch UI not as intuitive as classic UI.,7,AEM allows authors to push content live in a matter of minutes. This has greatly increased launch times for business. Good integration with Adobe Marketing suite allows for analytics. Poor documentation of the system proves a challenge for developers and administrators.,SAP Hybris,SAP Hybris, Okta,Content Author / Administrator,1,000-10,000 pagesAEM delivers an Exception Crop of websites for Ag EducationAdobe Experience Manager is being used by the College of Agricultural and Environmental Sciences at the University of Georgia, a separate entity from the central IT system. We currently have over 100 websites on an older editing program that are being migrated to AEM. By the end of the migration, it will be used by about 80% of our college.,It is easy for people who are not web designers to achieve an attractive and useful website It is easy to manage users and their permissions It allows users to assemble their digital assets in one place, for use on the web site,Upgrading and applying patches can be hit or miss - I recommend backups because of the potential to damage the existing infrastructure Space management is an issue - every change or request takes up space that can be reclaimed, but only through a complicated procedure done through command prompts. There was no documentation for this on their site and we had to use a third party to create the procedure. It has to be run manually. There isn't a good backup system, particularly one that can be scheduled to run reliably.,9,We have been able to meet our first objective of rolling out a site to replace our current Students site well within time parameters We were able to deploy the site to replace our County Offices within three months, and the users have been able to turn out acceptable content,CrashPlan,Content Author / Administrator,1,000-10,000 pagesAEM is a leader in the CMS industryAdobe Experience Manager (AEM) provides an integrated editing interface. It is a true WYSIWYG experience for the authors with real time visual updates showing the data on dynamic interfaces and really helps our clients see how the page is going to come together without much effort. From a development standpoint separate client libraries from code files allows teams to integrate and work on varying phases of the project without stepping on each others work. Front-end developers can work in unison with back end developers.,Media library and asset management is simplified, separating storage and also allowing developers to manage the workflow of the publishing process. No addition of API services are required, using the same requests and data access layer for both front end and back end development simplifies the project lifecycle. Duplicating code is easy, developers can simply copy components and reuse or rework for each use case.,Styling the front-end of the author interface can sometimes be challenging. Built in styles and HTML can be overwhelming until you get used to it. Having a less intrusive author output or defining a standard output per site could speed development. Documentation is often outdated, keeping docs up to date and readily available is needed. The local build process is slow and takes a lot of space. Reducing the overhead with local testing would be great!,8,Ease of implementation guidelines Well suited for larger teams Ability to work in agile process,Concrete5, Magento and WordPress,WordPress, Concrete5, Magento,Developer,1,000-10,000 pagesGreat platform for developers to build complex websitesI have worked with more than 5 AEM implementations.This includes various industries ranging from publishing, media & entertainment, manufacturing and education. In most of the cases it was a migration from a legacy CMS to AEM. Most of the implementation involves integrating a video system, email system, news system, and feed integration etc. All the sites are non logged in sites and are large websites having more than 1000 pages.,Concept of iparsys enabling inheritance MSM support for multi site Digital Asset management Concept of preview Workflow GUI,Widget customization is extremely challenging Ability to create Custom Dashboard is missing Portal support is inadequate,8,AEM implementation increased employee efficiency as users can drag and drop components and do in place editing. If you have a clear use case for targeting you can achieve those effectively.,,Developer,More than 10,000 pagesGreat fit for a variety of industries!My company guides the implementation of Adobe Experience Manager (AEM) for our clients. We have implemented it in a variety of industries, from healthcare and pharmaceuticals to retail. The business challenge that it helps our client solve is that it alleviates the need for a software developer to be always present at the site for any changes that need to be implemented on the website. Its user friendly interface empowers people with a non-technical background to manage the content themselves.,User friendly interface is easy to learn for people that do not have a technical background and it is easy to train employees how to use it. The flexibility of content management. The content hierarchy on the website is easily changeable because it allows the user to move things around at any stage of the content management process, before or after publishing. The structure of the system in templates and components is very logical and easy to explain to the senior management and/or project sponsors.,In Touch UI interface the authoring dialogue can not be expanded which prompts the user to scroll when authoring and makes it a cumbersome user experience. Moving the page hierarchy within AEM structure is not intuitive. Re-sizing of the assets often does not work as expected and the user needs to refresh the page before they see the final outcome.,9,Improvement in customer service, as the companies are able to update their product/service offerings as soon as any updates are made. Increased marketing presence and quicker response to changing market trends. Avoiding legal and regulatory obstacles by creating a more consistent content across the organization.,Content Marketer,Adobe Analytics, Adobe Target, Adobe Audience Manager,Content Author / Administrator,More than 10,000 pagesAdobe Experience Manager Great Tool for Innovative Digital MarketingMy company utilizes Adobe Experience Manager (AEM) as a CRM for the company website. All images and content are stored within the DAM within AEM. All changes to individual pages are authored through AEM. Each business unit updates their respective site content or implements new components in an effort to launch new campaigns and site optimization.,Ease of image upload Ease of content changes on the spot Workflow systems for production,Allow all vested parties to a project to be notified once any changes occur to a page Allow for paid media campaign management,10,Increase employee efficiency Complete control of content by marketing team Great user experience,Webspehre,JIRA Software, Adobe Marketing Cloud,Content Author / Administrator,100-1,000 pages,Yes,Price Product Features Product Usability Existing Relationship with the Vendor,Involved the actual users of the program for their evaluation and review prior to purchase,Access to sites Ease of updating content real-time DAM uploads,Coding ( I'm not a coder) Developing components -,Yes,10Adaptable to UX designI am designing the implementation of an experience manager at a client for use as an international business management tool. We have implemented the tool as a multiligual, multinational solution that is used by over 10,000 concurrent users with more to come in the coming months. We have designed a custom front end and use the authoring environment to manage the content. The application is integrated with many backend systems through restful web services to provide real-time data to end users of the web application. The solution has been heralded as a game changer for people in this particular industry.,Flexible Powerful Adaptable,None,9,Deployed a powerful tool to users,Content Author / Administrator,10-100 pagesAdobe CQ Content ManagementMy organization focuses on implementing and customizing CMS tools like Adobe CQ for our clients and partners.,Scalable, testable and extensible architecture A large feature set out of the box Intuitive Interface and modulization,Adobe CQ could do a better job at providing more intuitive user and developer documentation,10,Adobe CQ will provide a superior customer experience,Sitecore Web Content Management,SDL Tridion,Umbraco CMS,EPiServer,Websphere,Content Author / Administrator,More than 10,000 pagesMy experiences with the Experience ManagerUsing Adobe Experience Manager, we design and integrate web and mobile properties to help our customers engage and inform the rest of the world along with their individual customers the correct message they want to communicate. We would also help them set up a web content management system through which new content can be produced and released to the public without the need of IT involvement thereby bridging the gap between marketing and technology.,Ease of use and highly customizable Lots of feature integration with other marketing and analytics tools A lot of default options, which when used correctly reduce the need for custom development Designer friendly as it integrates well with several other design and creative tools from Adobe,Commerce platform integrations are really hard Developer documentation is not up to the mark Certain issues are very hard to detect and there is little log information Rapidly changing features are compromising the stability of the system,8,Lead generation through rapid campaign launches Reduce the reliance on IT Regular content refresh making the company more active and present,Interwoven and Drupal,Developer,1,000-10,000 pagesCQ5 - CAN do QUALITY work that will give your team a high FIVEAdobe CQ is used by the entire organization for document reference and employee information and interaction.,Handles huge content Well managed content management system, easy to create and use custom templates and components. User friendly interface for authors and developers. Huge support with responsible mutimedia implementation,Out of the box (OOTB) component customization should be more versatile. Many time extending/overlaying components are faster but tweaking OOTB components are cumbersome due to the way the jsps and code is handled. Can increase performance with huge content.,9,Better customer service Better usuability,Developer,More than 10,000 pages,Yes,Product Features Product Usability Third-party Reviews,Good product,Implemented in-house Professional services company,Yes,Change management was a minor issue with the implementation,Careless implementation decision from the professional service leading to challenges in the implementation of the product. Work style of the professional service that leads to gap in the project.,9
Adobe Experience Manager
159 Ratings
Score 7.8 out of 101
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Adobe Experience Manager Reviews

Adobe Experience Manager
159 Ratings
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Score 7.8 out of 101

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Feature Scorecard Summary

Role-based user permissions (23)
API (17)
Internationalization / multi-language (18)
WYSIWYG editor (20)
Code quality / cleanliness (20)
Admin section (20)
Page templates (22)
Library of website themes (15)
Mobile optimization / responsive design (21)
Publishing workflow (21)
Form generator (17)
Content taxonomy (18)
SEO support (20)
Bulk management (22)
Availability / breadth of extensions (20)
Community / comment management (18)

About Adobe Experience Manager

Adobe Experience Manager is a content management system from Adobe designed to help businesses manage their marketing and web presence, and track customer data to optimize the visitor experience and conversion. It allows businesses to create customer profiles for site visitors using both authenticated and anonymous data, dynamic tag management, mobile services and accessibility, and connection with third-party data and applications via the Adobe Marketing Cloud Exchange. It features multi-site management with regionalization and localization and editing, templates to ensure consistency across sites, and pre-built integration with other Adobe tools and services. Marketing campaigns and assets are centrally managed, and out-of-the-box integration with Adobe Analytics, Target, and Adobe Campaign help expand features. E-commerce systems can be integrated and product information can be synchronized, allowing Experience Manager's analytic features to test and improve the online shopping experience. Pricing varies considerably as implementation needs will vary.

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