Adobe Experience Manager Reviews

165 Ratings
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Score 7.9 out of 100

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Reviews (1-25 of 28)

Tolulope Lawal profile photo
Score 8 out of 10
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Adobe Experience Manager is great for managing a collection of sites in a manner that ensures all the sites are on-brand (adheres to an organization's image guidelines) and that also ensures that each individual site is not too rigid; the content on each site can still be customized to appeal to the intended audience.
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Score 7 out of 10
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Adobe Experience Manager is well suited for large organizations that need a powerful, comprehensive and robust CMS to manage multiple websites/translations of websites. It is also well suited for those who need a CMS that is well integrated with other systems such as analytics, targeting and email marketing, or those who want some fancy add ons like Adobe smart tags or AI-enhanced capabilities.
It is also an expensive product with a steep learning curve, so it is less appropriate for smaller companies/individuals or those that don't need an overly robust system that is integrated with other digital marketing tools. If you're looking for a more affordable solution that is easy to pick up and play, go with a more basic WordPress or Joomla type option.
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Vanessa Suarez profile photo
Score 9 out of 10
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If the employees in charge of creating pages are not developers, this is a great platform since everything is easy and drag and drop style. For a developer, this might be more frustrating since small code tweaks are not as accessible.
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Score 6 out of 10
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Adobe Experience Manager is well suited for businesses with a lot of information or depth, or businesses that must manage multiple websites simultaneously. I picture this being a great tool for insurance companies, financial communities, etc. I do not believe it is well suited to more creative businesses. Despite images of Illustrator of Photoshop that you may conjure when you hear Adobe, Adobe Experience Manager is ill-suited to the kinds of creatives who thrive with those types of programs.
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Score 7 out of 10
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It well suited if you are not a developer but you want to create sites and use their CMS. Having said that, it is a bit complicated for first-time users. It's pretty robust and can perform very well, but it has a learning curve. I would advise taking tutorials.
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Score 7 out of 10
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Out of the box, AEM is great for building simple websites. For more complex websites such as e-commerce and database integrated websites it requires a lot of customization. Due to this, our team does not use AEM for an e-commerce site we support.
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Score 7 out of 10
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Well suited to deploy multiple sites with a consistent look and feel with the forms, especially for global companies with multiple authors spread out within different regions. Easy for authors to publish content on a frequent basis. More suited used for large scale deployments due to licensing costs.

Complexity of the system may be a challenge for AEM administrators and developers.
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Courtney E. Howard profile photo
Score 8 out of 10
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Likelihood to Recommend

It's a great fit for editors and marketing communications staff to quickly update sites from virtually anywhere (with an Internet connection). It's likely useless for sales professionals, and might prove too pricey for start-ups or DIY bloggers compared to other solutions.
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Sujeet Sharma profile photo
Score 7 out of 10
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Likelihood to Recommend

AEM is one of the best CMS available in the market. Adopt it if -
  • You have frequent content change or content creation requirements like new agencies, insurance, mutual fund companies have. For this type of company, its value for money.
  • If you want to maintain multiple sites for different regions.
  • You want to have an easy authoring experience.
  • You are ready to spent a good amount of budget in infrastructure and technical teams.
Note, based on your requirements -
  • You may need separate licenses for -
    • Adobe analytics
    • Adobe Target
    • Adobe Campaign
    • Adobe Cloud DAM
  • Separate infrastructure for -
    • Search Server
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Diana Williams profile photo
Score 9 out of 10
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Likelihood to Recommend

If you have a number of smaller parts of your organization that you want to maintain the same look & feel as the rest of the organization, it is easy to create a base site and then let them customize. Also, if you have contributors of content who are not involved in the web site maintenance - our professors, for example - they can enter the text on a basic page which is then incorporated through tagging.
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Mike Plant profile photo
Score 8 out of 10
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Likelihood to Recommend

It is very well suited for large websites and clients with multiple properties where some data is shared. I would not recommend it for smaller websites as the overheard would be too much for small clients and basic websites.
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Shishir Srivastava profile photo
Score 8 out of 10
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Adobe Experience Manager (AEM) is a great tool but you need to be proficient to handle it well. It allows great control over content hierarchy but this is also a source of its biggest issue. Hence it requires expertise to drive the content hierarchy. Unfortunately most of the out of box components cannot be used directly and it requires some sort of development. So development is not as fast paced as expected from a CMS.
It is best suited for large enterprises which have a number of of sites and it requires complex inheritance or language support for Adobe. If you are not planning to buy any other marketing tool from Adobe and do not have a MSM specific requirement it's to better go with another option as cost would be difficult to justify.
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Tea Dejanovic profile photo
Score 9 out of 10
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Likelihood to Recommend

Adobe Experience Manager is a very good match for companies that update their content on a frequent basis and their authors need to have full control over the publishing process. It also works well for large global corporations that have an abundance of distributed authors as it ensures that everyone is following the same guidelines due to the component restrictions that can be imposed.
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Curtis Mortensen profile photo
Score 7 out of 10
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Adobe CQ is definitely for enterprise applications only. Even were the cost of licensing to be reduced, in many ways, it's overkill for smaller deployments. I've also found it to be inadequate for any eCommerce applications (and I think Adobe would agree with this in their sales literature.) That said, it's fantastic for a large corporation with a big marketing department managing large amounts of content.
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Fernando Galeano profile photo
Score 8 out of 10
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Likelihood to Recommend

CQ is best suited for multi-site projects that require frequent updates or new pages spun up very quickly and with the same quality as the rest of your site. It's also a great fit if you have extensive media libraries: pictures, videos, etc. The Digital Asset Manager is very powerful and if it's coupled with a CDN, it can be itself a great solution for that particular purpose alone.

Key questions to ask would be:

- How comfortable will our authors be with this publishing platform? What are their needs and wants? Can CQ accommodate them?
- How skilled is our development team to take a project like CQ? The best of CQ comes when is customized but it will come with a price. Time and talent will be necessary to tweak it to the right fit.
- Do we have enough time and resources to allow our technical and non-technical stuff to learn? Can we afford all the oficial training levels?
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Cassie Lyn Dusute profile photo
Score 8 out of 10
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Likelihood to Recommend

Do you expect to have a lot of pages with similar templates? I would suggest Adobe CQ for this kind of website. You can create templates so that the look and feel throughout the site is consistent.

Are you planning on a smaller site with few pages? Then Adobe CQ may not be for you. The cost of the product alone is a sign that this should be used for businesses with a lot of information to share.
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Score 5 out of 10
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Likelihood to Recommend

AEM is suited for enterprise-level businesses to easily author, publish, and manage websites. There are many powerful features that allow businesses to author, publish, develop, implement workflows, manage assets, launch marketing campaigns, and integrate an e-commerce platform, all in a central location.

AEM is less suited for small to medium sized businesses simply because of the cost and initial setup time. Out of the box, it isn't very useful and will need to be heavily customized to the business's needs. It also requires users who already have AEM experience or they will need to be trained.
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Score 9 out of 10
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Likelihood to Recommend

It is well suited to put out traditional and informational intra/extranets where content editors create articles/posts; could even allow external users to contribute content, deliver your site to many channels. For example, aside from the traditional desktop site, there are AEM Publications and Mobile Apps.

It's not meant to be used as a CRM, it is supposed to integrate with one. It's not meant to be used as some management system. For example in previous experience, a customer was using it to manage requests (i.e. a JIRA type of thing).
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Score 6 out of 10
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Likelihood to Recommend

Adobe Experience Manager is a good piece of software once the specific and individual pieces have been developed. It is easy for authors to publish information and construct pages and sites, but only when the tools are already built. For the developer, it can be difficult developing in AEM due to the various bugs and extremely poor official documentation, or documentation in general.
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Score 8 out of 10
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Likelihood to Recommend

Usage of AEM requires certain training on the marketer's side, the general recommendation depends on how frequently the information on web properties get updated. It is highly useful if there is a constant change in the content. Alternatively, it can also be used as a content delivery system which is in turn hooked to a third party system.

If an organization has predominantly static content and relies on IT to carry out the updates, then AEM is a very expensive option and there are better WCMS alternatives.
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Feature Scorecard Summary

Role-based user permissions (23)
8.7
API (17)
7.3
Internationalization / multi-language (18)
8.2
WYSIWYG editor (20)
7.4
Code quality / cleanliness (20)
7.1
Admin section (20)
7.7
Page templates (22)
7.1
Library of website themes (15)
5.1
Mobile optimization / responsive design (21)
6.5
Publishing workflow (21)
7.2
Form generator (17)
6.9
Content taxonomy (18)
7.1
SEO support (20)
6.1
Bulk management (22)
6.5
Availability / breadth of extensions (20)
5.1
Community / comment management (18)
5.3

About Adobe Experience Manager

Adobe Experience Manager is a content management system from Adobe designed to help businesses manage their marketing and web presence, and track customer data to optimize the visitor experience and conversion. It allows businesses to create customer profiles for site visitors using both authenticated and anonymous data, dynamic tag management, mobile services and accessibility, and connection with third-party data and applications via the Adobe Marketing Cloud Exchange. It features multi-site management with regionalization and localization and editing, templates to ensure consistency across sites, and pre-built integration with other Adobe tools and services. Marketing campaigns and assets are centrally managed, and out-of-the-box integration with Adobe Analytics, Target, and Adobe Campaign help expand features. E-commerce systems can be integrated and product information can be synchronized, allowing Experience Manager's analytic features to test and improve the online shopping experience. Pricing varies considerably as implementation needs will vary.

Adobe Experience Manager Competitors

Adobe Experience Manager Technical Details

Operating Systems: Unspecified
Mobile Application:No