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Adobe Experience Manager

Adobe Experience Manager

Overview

What is Adobe Experience Manager?

Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and…

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Recent Reviews

TrustRadius Insights

Scalability and Integration: Users have praised the platform for its scalability and seamless integration with Adobe Analytics and other …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Role-based user permissions (38)
    8.4
    84%
  • Mobile optimization / responsive design (35)
    7.8
    78%
  • Page templates (37)
    7.6
    76%
  • Bulk management (36)
    7.2
    72%

Reviewer Pros & Cons

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Video Reviews

12 videos

Adobe Experience Manager User Review | Near Perfect Maintaining Sites
10:40
Adobe Experience Manager Review | Quick Implementation that Saves Time
05:23
Enables People to Create - Adobe Experience Manager User Review
04:59
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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

8.4
Avg 8.0

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8
Avg 8.1

Web Content Creation

Features that support the creation of website content.

7.5
Avg 7.5

Web Content Management

Features for managing website content

7.3
Avg 7.1
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Product Details

What is Adobe Experience Manager?

Adobe Experience Manager, part of Adobe Experience Cloud, combines digital asset management with the power of a content management system.

Adobe Experience Manager Sites is an AI-powered content management system built on a scalable, agile, and secure cloud-native foundation for creating and managing digital experiences across web, mobile, and emerging channels. Users can create content and manage updates with re-usable Content and Experience Fragments and deliver content using template-driven page authoring or a headless approach with GraphQL. Interactive WYSIWYG authoring of React- and Angular-based single-page applications (SPAs) is available using the JavaScript SDK. Experience Manager as a Cloud Service eliminates the need for version upgrades and scales within seconds to handle high traffic with guaranteed uptime SLAs of up to 99.99%.

Adobe Experience Manager Assets is a cloud-native digital asset management (DAM) system that enables the management of thousands of assets to create, manage, deliver, and optimize personalized experiences at scale. Users can create and share asset collections and connect to the DAM from within Creative Cloud apps using Adobe Asset Link. Assets uses AI and machine learning to automatically tag, crop, and manipulate images and video. It also offers rich media delivery, technology that automates the creation of unlimited variations of rich media from a single piece of content for various devices and bandwidths.

Additional Adobe Experience Manager applications that integrate with Experience Manager Sites and Experience Manager include Experience Manager Forms for responsive forms creation and Experience Manager Screens for digital signage.

Adobe Experience Manager Videos

Adobe Experience Manager Competitors

Adobe Experience Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.

Salesforce CMS, Acquia Digital Experience Platform, and Contentful are common alternatives for Adobe Experience Manager.

Reviewers rate Role-based user permissions highest, with a score of 8.4.

The most common users of Adobe Experience Manager are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(289)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Scalability and Integration: Users have praised the platform for its scalability and seamless integration with Adobe Analytics and other Adobe products. Many users found it beneficial to set up components easily and apply changes globally across different property websites.

Ease of Publishing and Scheduling: Customers appreciate the feature that allows them to schedule and publish their work, saving time and enabling accurate peer reviews before implementation. This scheduling capability has been particularly useful for making changes during off-peak hours.

User-Friendly Interface: Reviewers value the straightforward user interface, ease of use, and seamless integration with other Adobe products. The platform's ability to work cohesively with various Adobe services has been highlighted as a significant advantage by many users.

Deployment Process Challenges: Users have expressed frustration with delays and inefficiencies in the deployment process within Cloud Manager, mentioning the need for multi-pipes or multi-stage ability to streamline deployments and reduce bottlenecks. Some users also emphasized the impact of these delays on project deadlines and overall productivity.

Transition to React Tech Stack: Users have highlighted challenges faced during the transition to the React tech stack, noting friction with the new technology and mentioning that non-agile development requirements have caused delays in project timelines. This shift has led to a steep learning curve for developers unfamiliar with React, impacting project efficiency.

Complexity and Learning Curve: AEM is perceived as overwhelming by users due to its complexity, high technical knowledge requirements, and substantial learning curve for development tasks, requiring significant engineering resources for effective utilization. Users have reported struggles in understanding intricate features and customizations within AEM, leading to slower implementation processes.

Attribute Ratings

Reviews

(1-25 of 84)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
Adobe Experience Manager allows web content managers to share the work of site maintenance while being able to set access/publishing. Editors don’t need to have advanced HTML experience to make edits or even build new pages. Having workflows to allow authors/editors to request publish gives content managers the ability to review content before it is made public. Being able to set on and off times for pages helps control when content is released and retired. AEM is not ideal for highly specialized and customized designs with lots of interaction/automation.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Well suited for serving static site, channel and app content. Managing and organizing content, assets and training materials is very streamlined. AI/ML capabilities are evolving well. Less suited for dynamic personalization scenarios and approval related workflows. Integration with AEP/AJO is not very robust and involves too many clicks to get what you need
Score 9 out of 10
Vetted Review
Verified User
If you have content for multiples languages it works really well, cause you create the model page with the original content. Then you just "recreate" the page as many times as you like and just replace the content for the new language. the style keeps the same and for end user is like the content was created for them. I think Adobe Experience Manager is not suitable if you only create landing pages (like for ads) cause its so powerful that it will be a waste in my opinion.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It's well suited for companies that have a need to get things out to production quickly. They have a stronger marketing department or one that can be trained. Understanding that you need to get things a lot more streamlined, you need to reduce your overhead a little bit, with the engineering you get stuck in a cycle. So if you need to break the development cycle a little bit and just reduce your time to market, if they're getting stuck on being able to get innovations and items into production and give a lot more power to your marketing, it's a great product for that. And then it actually makes your site more dynamic. So if they need more dynamic content, more dynamic sites, great product for it. And also if you have smaller sites that you're trying to do, this is more flexible for you. I think it wouldn't be good for someone who is maybe a small company that doesn't have all the technical skills to do it, but it may not be, maybe a mid-size the larger company. It all depends on how they want to do it. I think it could be the right size for anyone. I'd say it'd have to depend on the use case.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
So one of the primary focuses in the company has been SEO, and it does not seem well suited to SEO. For instance, how we set up the alt image tags. It's pretty tricky and there are multiple steps to do that. So I would like to see an Adobe Experience Manager that is more focused on out-of-the-box solutions for SEO, schema coding, alt image tags, and other sorts of SEO functionality to have that more built into the vanilla version of the product. Well suited? It's very good at scalability. And because we're managing such a large number of hotel properties, it works well for an enterprise.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I think Adobe Experience Manager is great when you look at when putting content out, like not just for marketing, but also for things you know that are not very transactional in nature. For example, your acquisitions or KYC or running some marketing campaigns, something more content-rich as opposed to something that is more dynamic and more transactional which tends to pose a challenge. It's a rather bulkier platform for us to use as day-to-day transaction reporting. So I think that's how I would look at it.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Basically, it has a great asset management system. And then it has a great cloud solution. So availability wise, 24/7, and also easily scalable. Internally it has a lot of continuous improvement tools like CACD and it also has the cloud manager product. Using that one we can easily deploy and integrate our new components easily. And it's a very useful tool for marketing acquisitions.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Publishing the content on the production servers is seamless. Just build over pages with the predefined components in the template and publish it. It's seamless and can be done very fast. When you consider the other platforms' workflows and all, it will be a little bit tough. I believe the workflow AEM is good because we can publish the content in a few minutes.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I think it's definitely well-suited for any large-scale website deployments. If you're really deploying multi-region sites spread across the world, it all comes out of the box, you don't need to worry about latency or anything of that sort. I think it definitely works well for any of the large-scale deployments.

Where it may not suit is if you really have more transactional sites I think things of your AEM are more like a stateless in nature, so it may not suit well for those use cases, right? You can't build a banking application on AEM, right? But you can always build the customer experience pages on AEM, even for banking. When it comes to having to log into the bank portal, it has to take you away from the whole banking application to move away from there. So, that's where I think it may not be suitable.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It's well suited when you're building a fast changing, or frequently changing dynamic website that is looking to engage your customers on a regular basis. If you have a static site or a smaller site or a site that can be maintained relatively easily by one or two people, it might be a little bit overkill for you. probably not the best option.
September 11, 2023

Adobe Experience Manager

Score 8 out of 10
Vetted Review
Verified User
Incentivized
It's definitely appropriate for changes. So if you want to implement changes quickly. But where it's less appropriate would be where there's specific functions like where we want to capture different pieces of information from a user, so that type of thing that requires the custom code development like I spoke of earlier.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I think it does everything that we need to do. Pretty frictionless by and large. I think I've already kind of covered this, but I think that a lot of other content management systems that I've used in the past do struggle with having to basically do a French and English page at the same time. There are obviously development options you can have for a lot of those other ones. I find it pretty tough to use and they do rely on you building a second site. Whereas with the internationalization translator, you can be like, okay, "well this is what that's called in both English and French, and it's going to be the same." It also makes it straightforward for making changes and then you can track those changes as well.

What else do I really like? Being able to customize all of your components, you do have those development options. Yes, they do take a long time, but you know, you're not just stuck with what's out of the box. I don't want to name names, but there are other content management systems out there that really don't give you options to plug in whatever you want. You're just stuck with whatever tools they give you and making those work, which is always tough. I feel like we've managed to make it work because there are so many customization options. If we wanna see something happen, it's just a matter of finding someone who can develop that. Like we haven't really run into it. That's an absolutely a hundred percent not possible thing to do so far. There are things that we obviously can't manage within AEM, like security stuff, like firewall and stuff like that, obviously. Maybe that theoretically is something that I don't even know if you'd wanna do that.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Like to use the software and then maybe some scenarios where it's not quite good, like not appropriate to host more pages like if you have a huge content, especially when it comes to the managing the assets like images or the other stuff, we have one stop solution, where we can get everything in one place. That is a good thing. I mean where we can go for Adobe products. The negative side, like I don't have anything in my mind like, which I can right now. I couldn't recall anything.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
A good example actually of is a big business that has multiple sub-brands, like a really large enterprise company that has a lot of sub-brands that are in similar areas. one of the things you can do is you can actually maintain several different websites that all function very differently under the same kind of umbrella and you can even share functionality between those. So if you have similar functionality and your developers are smart enough to think ahead and see the connections, you can really have a system that you don't need to rebuild every site from scratch. You can start kind of building a core that then you share out between all your brands and then if you ha see a bug you fix it in one and it fixes across all of them and things like that. And I feel like the sites that I've seen that have implemented that like large scale multi-site management I think really can leverage that power.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
All the website management, it's really good. I think the digital asset management piece of it, I've seen better digital asset management products, so I think that's one area which I probably would want to that's one area of improvement for sure.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It's really well suited right now in our CJA use cases that we are running before we essentially get more. So we're running two use cases right now and then hopefully later this year, we'll get more use cases and just a quicker process for it.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
From my own personal experience, when we're working on the website and uploading all the different content to there, it's really nice being able to put it all into one area. It's all grouped into its own like folder. You can tag it spec in specific areas and it's so easy for all the different designers to go in and just look through all the different assets that we have there easily.
September 07, 2023

Adobe Experience Manager

Score 9 out of 10
Vetted Review
Verified User
Incentivized
I'm on the web team, that's kind of perfect for the instance of what we use it for, just for maintaining all the property websites and whatnot. I guess first what I would say for us is sometimes just not necessarily everything out of the box works for us, like component-wise. There are cases where we have issues with some of those components and then we'll have to make adjustments or customize in order to get the functionality that we need in that instance. But that's probably, at least from my department, the only issue where I would say is not the best case and we have to make adjustments for it. But otherwise, in regards to managing our websites and to the scale that we have, I think it's great for what we need it for.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It's best suited for content creation for mainly the website, and then it actually helps us build a website very quick, without a lot of intervention from our IT department. So that's great. We use this product and work internally with our design team to build the content really quickly. We can build a microsite and build the whole company website on the fly within a very narrow time-to-market schedule. So it's really great to use AEM.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We'd been using different pieces of Adobe just ad hoc, wherever it was convenient. But in 2019, we really had a discussion of like, what can we do to centralize our work and make it more efficient and work for everybody, whether they're a designer or an admin person or an operations person. What can we do to make our work visible, transparent, and centralized? So this, I keep using the word gold standard, but having everything in one place yes, there are a lot of outputs, but it feels really good having kind of one input area. So there might be a lot of pieces of Adobe that we're using, but because of AEM, it really only feels like we're using like one or two. Just Adobe across the board, like having that one home where things can live so everyone can find it. It might create seven more deliverables, but we did it in one place that enough can't be said about how easy that is and how wonderful that is for efficiency.
Kwazi Henderson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Based on past experiences with other content management systems, AEM is the apparent choice for enterprise level site management and publishing. I have worked for companies that market a wide range of products and in often in various multi-lingual regions. Adobe experience manager handles both multi-site and multi-lingual translations in such a fast and brilliant way and with such accuracy.
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