Adobe Experience Manager is a content management system from Adobe designed to help businesses manage their marketing and web presence, and track customer data to optimize the visitor experience and conversion. It allows businesses to create customer profiles for site visitors using both authenticated and anonymous data, dynamic tag management, mobile services and accessibility, and connection with third-party data and applications via the Adobe Marketing Cloud Exchange. It features multi-site management with regionalization and localization and editing, templates to ensure consistency across sites, and pre-built integration with other Adobe tools and services. Marketing campaigns and assets are centrally managed, and out-of-the-box integration with Adobe Analytics, Target, and Adobe Campaign help expand features. E-commerce systems can be integrated and product information can be synchronized, allowing Experience Manager's analytic features to test and improve the online shopping experience. Pricing varies considerably as implementation needs will vary.