Absolutely love Launch.
We use Abode Experience Platform Launch as a replacement for GTM. The platform is our implementation method for all Adobe Experience …
Overview
What is Adobe Experience Platform Launch?
Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a…
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Popular Features
- Rules-driven tag execution (16)8.181%
- Tag variable mapping (16)7.979%
- Ease of writing custom tags (16)7.676%
- Page load times (16)7.474%
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What is Adobe Experience Platform Launch?
Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology…
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- Premium Consulting / Integration Services
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What is Falcon?
Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon…
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What is Adobe Experience Platform Launch?
Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow across the user's marketing ecosystem.
For users of DTM who want to upgrade to Launch, Adobe offers the ability to redirect existing DTM embed codes to point to Launch by Adobe.
For users of DTM who want to upgrade to Launch, Adobe offers the ability to redirect existing DTM embed codes to point to Launch by Adobe.
Adobe Experience Platform Launch Video
Adobe Dynamic Tag Management - Experience Platform Launch
Adobe Experience Platform Launch Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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(32)Attribute Ratings
Reviews
(1-16 of 16)Companies can't remove reviews or game the system. Here's why
September 13, 2022
Absolutely love Launch.
We use Abode Experience Platform Launch as a replacement for GTM. The platform is our implementation method for all Adobe Experience products - so is the backbone of our Adobe Analytics and Adobe Target implementations and works in a very streamlined manner across 100+ websites, 5+ platforms and a number of different divisions. As well as Adobe products, we use Launch to implement various other products such as Hotjar, Addthis and SAS.
- Scalability
- Flexibility
- Extensions
- Knowledge barrier of entry
- Expanded extension library
- Copy and paste between libraries
April 29, 2022
Adobe Offers Great Integration
This tool allows my team of co-workers to be unified and share information through tags easily. As well as, see what the others use the most often and need to get their job done well. Very grateful for the many tools and extensions that Adobe has to offer our team.
- Consolidate sources
- Many extensions to choose from
- Aids us with insights on our businesses usage and needs
- User manual is hard to navigate when trying to take in the platform
- Not first-time user friendly.
- Not customized for smaller businesses needs.
Adobe Experience Platform is an innovative way to bring data and software together. It can simply do things by creating one dashboard with multiple technologies rather than trying to log in to places individually. This can save time and increase a business's productivity. Since it's newer, there's still a lot of opportunity for growth, but it appears to have a promising future.
- Friendly interface.
- Analytics data.
- Flexible and innovative.
- Minor bugs.
- Not many people are using it yet.
- Need technical knowledge to integrate some features.
April 14, 2022
Adobe Experience Platform Launch
Working in advertising through an agency, we have multiple clients and multiple campaigns that need to be monitored and analysed. We use it to help us bring together data from a variety of tags and sources, it is essentially our GTM hub. It helps create a pretty seamless user experience across devices and touch-points as well as helps put together a single viewpoint of the customer.
- Real time customer data
- Good user experience
- Industry trends
- Can be quite technical, requires a lot of practice
- Price is not as competitive as it could be
- Integration with certain third part tools could be better
April 14, 2022
A great tag management tool by Adobe
We use Adobe Experience Platform Launch to implement tracking for Adobe Analytics and also managing third party pixels. All the tracking requirements and data report requirements, if new, are being handled by implementing tracking via Adobe Launch. We are also using other behavioural analysis tools and sometimes onboard other tools for short term analysis whose implementation is being managed by Launch. Apart from this a lot re-marketing and conversion pixels are also managed using this tool.
- Third party pixel placement including conversions, remarketing and behavioural analytics tool
- Separate environments for testing & development
- Array of options of triggers and actions
- Documentation available could be made more easier and elaborate
- Schema is not the easiest one to understand for new users
- Slight impact on page load
April 12, 2022
Must have for Adobe Analytics users
We use it to manage our custom Adobe Analytics implementation and also to host 3rd party tags on our website for easier and faster management of the same.
- Very detailed, lot's of options for customization
- 3rd party integration , large catalogue of plugins
- easier than the JavaScript method of implementing Adobe analytics
- Steep learning curve.
- Documentation could be more fleshed out.
- Support from Adobe team is lacking in my opinion.
April 12, 2022
Adobe Experience Platform Launch review
Adobe Experience Platform Launch helped us streamline all of our content, integrations, and user experience. We were able to use real-time insights to create top-notch customer experiences. Adobe is a leading marketing solution that enables market leafing insights and solutions. I would totally recommend the Adobe Experience Platform Launch in the industry.
- Real time data availability
- Real time analytics
- Uses AI driven insights to deliver customized experiences
- Backend schema experience could be easier to manage
- Connectors could be easier to manage
- Pricing strategy could be more competitive
Adobe Experience Platform Launch can be used for creating triggered based behaviour that will execute changes on the site that the user is browsing. However, the tool has proofed to be very useful for integrating other tools from the Adobe stack (mostly) into the website in question. Before Adobe Experience Platform Launch (or DTM even before that) was available, it was difficult to maintain the integrations with other tools, what is now very easy to enable.
- Easy and intuitive interface
- Having different environments for development and testing
- Simple integration of other tools by using the built-in connectors
- Vast pallet of options to use as trigger and actions of the rules
- Great flexibility for the user
- Challenging to debug if the rules do not follow a proper naming convention
- Some parts of the interface are buggy, when clicking the "go back" button
- Technical knowledge is needed for operating the tool
- Adding the Launch library to your website will slow down the loading of the pages slightly
April 12, 2022
The best tool, if you are ready to invest on it
We were looking for a tool that would allow us to "unify" data from different sources, with the end goal being to utilize them for internal data analysis. Getting the data & finding tools for analysis, in the end, was quite easy, but we really struggled in the middle. After a lot of market research, we ended up moving forward with Adobe Experience Platform Launch.
- Data tagging & unification
- Unlimited integrations available
- As a commercial user, I had difficulties at the beginning with understanding how to use the tool and get the value out of it
April 12, 2022
There is a reason why Adobe is the industry leader.
Adobe Experience allows for the stitching of data from all varying sources (Google Analytics, LinkedIn, Facebook, etc.) that inform us of which levers to pull to make the UX better during the entire user journey. It may be a bit pricey but still worth the price tag in comparison to the business value it can drive.
- Connecting different data sources into one.
- Native mobile & web-app support.
- Performance
- Editing templates.
- Customer support.
- Lots of clicks to get something done. UI could be improved.
April 12, 2022
A Marketing Must Have!
Being able to email large lists of marketable leads and segment-specific emails based on filters, tokens, and triggers. We have over 400,000 members on the email list so the software helps save time and frustration in email sends.
- Easy to navigate.
- Save changes s automatically.
- Works well with other software and is compatible with most programs.
- Better linkage to Workfront.
- Faster list loading time.
- More updated training coarse style.
April 12, 2022
Amazing Software And User friendly Too
With the help of this software I can easily see my targeted customer information on one page. I am also able to pull reports more easily that no other software can give you this feature. Also, it saves your time just in case you use multiple pieces of software to do different actions as I did in my organization.
- User friendly interface
- Publishing flow is too easy
- Good support and trust of Adobe
- Little bit expensive
- Sometimes it takes too much time to login
- Difficult to understand
We leverage the Adobe Experience Platform Launch platform to pull data from multiple sources. This tool has been helpful in pulling and aggregating data in ways we had struggled to in the past. We then use this data to inform us on the customer experience and we then make decisions based on that information to improve the experience.
- Data aggregation
- Data presentation
- Native Mobile Support
- User Interface
- Load Times
- Non standard use case implementation
April 12, 2022
Launch data capture
Launch allows us to easily maintain and implement tracking requirements for data capture to allow us to successfully report back to product teams on performance. It also allows us to not only hook into the current dev work being done but also to add our own custom java script to enhance data capture.
- Extensions
- Rule priority
- Version comparison
- Release process
- Full release comparison
- Being able to document release notes and tie to external sources
February 22, 2022
Adobe launch Review
Adobe Experience Platform Launch is used a tag manager over the website. It helps solve the problems of business towards understanding what needs to be tracked and how since there is an enormous amount of data available using Adobe Experience Platform Launch. We can pinpoint the exact information that is required and extract them with Adobe Analytics which ultimately leads to seamless business insights and decision making.
- Tag management.
- Direct calls.
- Data pushed to report suite.
- The right amount of video tutorials.
- While using Luma for learning purposes, it's hard because we do not have access to edit the script at the code end. If this is shown how we can extract data while we are learning it makes people learn faster.
November 26, 2018
Adobe Launch first impressions
We use Launch to deploy analytics tools and vendor tags on our website. It is used by several people in our analytics and engineering teams, so Launch's granular user permissions feature comes in very handy. We are able to deploy analytics code and vendor tags outside of our release cycle, which is a major plus.
- Granular user permissions.
- Asynchronous deployment option.
- Full control of code execution timing (wherever technically possible).
- Documentation could be better.
- It should be available to everyone, not just Adobe customers.