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Adobe Experience Platform Launch

Score7.9 out of 10

35 Reviews and Ratings

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What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow across the user's marketing ecosystem.

For users of DTM who want to upgrade to Launch, Adobe offers the ability to redirect existing DTM embed codes to point to Launch by Adobe.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Adobe Experience Platform Launch has to offer, as determined by TrustRadius' reviewers.
Based on 35 ratings of Adobe Experience Platform Launch's features
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Top Performing Features

  • Event tracking

    The software tracks events such as form abandonment, video plays, downloads, parallax scrolling, and infinite scroll.

    Category average: 8.4

  • Tag library

    The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

    Category average: 8.8

  • Universal data layer

    The software utilizes a set of universal data made available through the browser, server, or HTML content.

    Category average: 8.3

Areas for Improvement

  • Tag performance monitoring

    The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

    Category average: 9.1

  • Automated error checking

    The software automatically detects and alerts users of code errors.

    Category average: 4.9

  • Library of JavaScript extensions

    The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

    Category average: 8.2

Reviews

What users are saying about Adobe Experience Platform Launch.
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Adobe Offers Great Integration

Incentivized
Samantha HuskeyView profile
Digital Marketing Specialist in Research & Development at Proclaim Interactive (11-50 employees employees)

Use Cases and Deployment Scope

This tool allows my team of co-workers to be unified and share information through tags easily. As well as, see what the others use the most often and need to get their job done well. Very grateful for the many tools and extensions that Adobe has to offer our team.

Pros

  • Consolidate sources
  • Many extensions to choose from
  • Aids us with insights on our businesses usage and needs

Cons

  • User manual is hard to navigate when trying to take in the platform
  • Not first-time user friendly.
  • Not customized for smaller businesses needs.

Return on Investment

  • Great support and trust of Adobe.
  • Helps with web analysis
  • Great market research tool

Alternatives Considered

Pixlr, Inkscape and AvePDF

Other Software Used

Pixlr, Inkscape, Google App Engine

Usability

A Marketing Must Have!

Incentivized
Jack Eizenhafer
Marketing Specialist in Marketing at SAE International (1001-5000 employees employees)

Use Cases and Deployment Scope

Being able to email large lists of marketable leads and segment-specific emails based on filters, tokens, and triggers. We have over 400,000 members on the email list so the software helps save time and frustration in email sends.

Pros

  • Easy to navigate.
  • Save changes s automatically.
  • Works well with other software and is compatible with most programs.

Cons

  • Better linkage to Workfront.
  • Faster list loading time.
  • More updated training coarse style.

Return on Investment

  • Improves ROI by allowing better data metrics to see what works/ doesn't work.
  • Increases productivity or number of emails sent out and drafted.
  • Decreases the amount of time it takes to draft emails and programs.

Alternatives Considered

Adobe Workfront and Adobe Marketo Engage

Other Software Used

Adobe Marketo Engage, Adobe Workfront, Adobe Marketing Cloud

Usability

Amazing Software And User friendly Too

Incentivized
Preeti GautamView profile
Content Manager & Digital Marketer at TBU Media Pty. Ltd. (11-50 employees employees)

Use Cases and Deployment Scope

With the help of this software I can easily see my targeted customer information on one page. I am also able to pull reports more easily that no other software can give you this feature. Also, it saves your time just in case you use multiple pieces of software to do different actions as I did in my organization.

Pros

  • User friendly interface
  • Publishing flow is too easy
  • Good support and trust of Adobe

Cons

  • Little bit expensive
  • Sometimes it takes too much time to login
  • Difficult to understand

Return on Investment

  • Little bit expensive
  • Easy integration and flexible
  • Quick access and easy to use

Alternatives Considered

Adobe Analytics

Usability

Adobe launch Review

Incentivized
Saurav KhawasView profile
Technical Lead in Information Technology at Mindtree (10,001+ employees employees)

Use Cases and Deployment Scope

Adobe Experience Platform Launch is used a tag manager over the website. It helps solve the problems of business towards understanding what needs to be tracked and how since there is an enormous amount of data available using Adobe Experience Platform Launch. We can pinpoint the exact information that is required and extract them with Adobe Analytics which ultimately leads to seamless business insights and decision making.

Pros

  • Tag management.
  • Direct calls.
  • Data pushed to report suite.

Cons

  • The right amount of video tutorials.
  • While using Luma for learning purposes, it's hard because we do not have access to edit the script at the code end. If this is shown how we can extract data while we are learning it makes people learn faster.

Return on Investment

  • NA

Alternatives Considered

Adobe Analytics

Other Software Used

Adobe Analytics, Adobe Target, Adobe Experience Manager, Adobe Experience Platform

Usability

Absolutely love Launch.

Incentivized
Verified User
Manager in Information Technology (201-500 employees employees)

Use Cases and Deployment Scope

We use Abode Experience Platform Launch as a replacement for GTM. The platform is our implementation method for all Adobe Experience products - so is the backbone of our Adobe Analytics and Adobe Target implementations and works in a very streamlined manner across 100+ websites, 5+ platforms and a number of different divisions. As well as Adobe products, we use Launch to implement various other products such as Hotjar, Addthis and SAS.

Pros

  • Scalability
  • Flexibility
  • Extensions

Cons

  • Knowledge barrier of entry
  • Expanded extension library
  • Copy and paste between libraries

Return on Investment

  • Shaved considerable amount of time off Adobe Analytics roll out
  • Made a launch of Adobe Target viable across multiple CMS'
  • Reduced maintenance staff compared to GTM (~30% less)

Alternatives Considered

Google Tag Manager

Other Software Used

Adobe Analytics, Adobe Target, Adobe Audience Manager

Usability