Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a…
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- Rules-driven tag execution (16)8.181%
- Tag variable mapping (16)7.979%
- Ease of writing custom tags (16)7.676%
- Page load times (16)7.474%
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For users of DTM who want to upgrade to Launch, Adobe offers the ability to redirect existing DTM embed codes to point to Launch by Adobe.