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- Event tracking (20)8.282%
- Rules-driven tag execution (20)8.181%
- Tag variable mapping (20)7.878%
- Ease of writing custom tags (20)7.777%
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For users of DTM who want to upgrade to Launch, Adobe offers the ability to redirect existing DTM embed codes to point to Launch by Adobe.
- Optimizely Data Platform (formerly Zaius)
Also, UI/UX is easy to understand with the tools with one click on the page. For content, they provide easy to add and make a style for content inside the content editor tool to preview.