Absolutely love Launch.
We use Abode Experience Platform Launch as a replacement for GTM. The platform is our implementation method for all Adobe Experience …
Overview
What is Adobe Experience Platform Launch?
Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a…
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Popular Features
- Event tracking (14)8.686%
- Rules-driven tag execution (14)8.282%
- Tag variable mapping (14)7.979%
- Ease of writing custom tags (14)7.777%
Pricing
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What is Adobe Experience Platform Launch?
Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology…
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- No setup fee
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- Premium Consulting/Integration Services
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What is Adobe Experience Platform Launch?
Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow across the user's marketing ecosystem.
For users of DTM who want to upgrade to Launch, Adobe offers the ability to redirect existing DTM embed codes to point to Launch by Adobe.
For users of DTM who want to upgrade to Launch, Adobe offers the ability to redirect existing DTM embed codes to point to Launch by Adobe.
Adobe Experience Platform Launch Video
Adobe Dynamic Tag Management - Experience Platform Launch
Adobe Experience Platform Launch Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews and Ratings
(30)Attribute Ratings
Reviews
(1-12 of 12)Companies can't remove reviews or game the system. Here's why
September 13, 2022
Absolutely love Launch.
Adobe Experience Platform Launch stacks up incredibly well against Google Tag Manager. With an extensive, powerful extension library it is far, far easier to implement Adobe Analytics and Adobe Target in Adobe Experience Platform Launch, and doing so via any other method afterward would feel archaic in comparison. It's a lot easier to streamline and control at a global level.
April 29, 2022
Adobe Offers Great Integration
The platform options to choose from with Adobes Experience Platform and the tools and features that each includes do not compare against the rest! I am able to accomplish each task without having to use other resources and they are easy to access on my computer. The way that they put the user first in all that they design is great.
- Adobe Acrobat Sign, Adobe PhotoShop, Adobe After Effects and Adobe Creative Cloud Express (formerly Adobe Spark)
As far as Adobe products, I've been using them for years. You can tell this is a newer product, but based on all their other technology, I believe there is much that they can do and implement in the future. I believe more people will be using this and it will become even easier to integrate in the future.
April 12, 2022
Must have for Adobe Analytics users
More feature packed and ability to customize.
April 12, 2022
Adobe Experience Platform Launch review
- Optimizely Data Platform (formerly Zaius)
Adobe is the industry leader. No contest, hands down.
Adobe Experience Platform Launch, compared to the other competitors in the market, offers a better user experience due to a very intuitive interface and the ability to use many different configuration options in a straightforward manner. Also, the management of errors and library environments helps in the maintenance of the rules and improves the overall process.
April 12, 2022
The best tool, if you are ready to invest on it
I was not actively involved in the process of actually buying the tool. What I know is that Adobe Experience Platform Launch covered "the majority of our tickbox." Moreover, our responsible people really enjoyed the discussions with the people from adobe and were reassured that what we need can and will be delivered on the agreed dates.
April 12, 2022
A Marketing Must Have!
They work very well together, I just wish Workfront was better synced to Marketo, I am sure there might be an easy way to do it but my company and I are not aware of it.
April 12, 2022
Amazing Software And User friendly Too
I love it's functions that it offers throughout the customer journey touchpoints and the flexibility it provides. It's easy to operate once you get to know the software. Highly recommend trying this out.
We leverage a variety of Adobe owned tools inside of our marketing tech stack. Whether it be Adobe Marketo Engage or Adobe Experience platform Launch, they all are quality applications that make our day to day marketing operations easier and assist in strategic planning and my and our teams decision making process.
February 22, 2022
Adobe launch Review
It's is easy to connect data of launch with analytics and then use it for targeting personalized content.
November 26, 2018
Adobe Launch first impressions
Great integration with Adobe Analytics, flexibility, ease of use.