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- Event tracking (20)8.282%
- Rules-driven tag execution (20)8.181%
- Tag variable mapping (20)7.878%
- Ease of writing custom tags (20)7.777%
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Entry-level set up fee?
- No setup fee
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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For users of DTM who want to upgrade to Launch, Adobe offers the ability to redirect existing DTM embed codes to point to Launch by Adobe.
However, for companies that do not have any other Adobe tools and that are not looking into creating triggered actions on the website interface, Adobe Experience Platform Launch might not be necessary.
If, on the other hand, you are looking for a "quick and dirty"/one-off solution to an issue, I wouldn't recommend this specific one.
Native mobile app version was not available until very recently, so I can't evaluate it yet.