Adobe Experience Platform Launch

Adobe Experience Platform Launch

Customer Verified
About TrustRadius Scoring
Score 8.5 out of 100
Adobe Experience Platform Launch

Overview

Recent Reviews

Absolutely love Launch.

9 out of 10
September 13, 2022
We use Abode Experience Platform Launch as a replacement for GTM. The platform is our implementation method for all Adobe Experience …
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Great tool

8 out of 10
April 12, 2022
i use Adobe Experience Platform Launch to boost conversion rates by moving client-only implementations to the Adobe server with Experience …
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Awards

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Popular Features

View all 14 features
  • Event tracking (20)
    8.2
    82%
  • Rules-driven tag execution (20)
    8.1
    81%
  • Tag variable mapping (20)
    7.8
    78%
  • Ease of writing custom tags (20)
    7.7
    77%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Demos

Introducing Dynamic Tag Management
02:49
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Features Scorecard

Security

7.8
78%

Tag Management

7.8
78%

Data Management & Integrity

7.9
79%
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Product Details

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow across the user's marketing ecosystem.

For users of DTM who want to upgrade to Launch, Adobe offers the ability to redirect existing DTM embed codes to point to Launch by Adobe.

Adobe Experience Platform Launch Video

Adobe Dynamic Tag Management - Experience Platform Launch

Adobe Experience Platform Launch Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

 (33)

Ratings

Reviews

(1-20 of 20)
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September 13, 2022

Absolutely love Launch.

Score 9 out of 10
Vetted Review
Verified User
Review Source
Adobe Experience Platform Launch feels (and likely is!) literally made for rolling out Adobe Analytics and Adobe Target. Both products have extensive official extension support within Launch which makes an otherwise complicated and multi-level infrastructure as easy as it can possibly be. Anyone who has Google Tag Manager experience will find a lot to love with Adobe Experience Platform Launch.
Samantha Huskey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I think that Adobe Experience Platform Launch is well suited for helping our team stay organized with which platforms we need and how we utilize them for each client. It also is a reliable resource when we have any questions, their customer support team is helpful and responsive every time we reach out.
Score 8 out of 10
Vetted Review
Verified User
Review Source
It's great for reporting and putting data in one place. Building real-time profiles can help a business run better by understanding what is going on with its customers. I do not believe this would be as necessary for small businesses but would be good to implement with growth. I also wouldn't recommend this if you weren't going to put the work into fully utilizing their features.
Score 7 out of 10
Vetted Review
Verified User
Review Source
I have found that it works well in environments where there is high levels of technical knowledge as well as within scenarios where you have many clients and many campaigns to track. I think that there are easier alternatives for beginners or smaller agencies that don't requires as much as Adobe offers.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Adobe Experience Platform Launch is best suited for scenarios where other Adobe suite products are being used as it makes it almost seamless to implement and get the best out of the Adobes powerful suit. The thirds party pixel placements are also quite easy and it becomes very helpful to temporary switch on or off the pixels as per their requirement.
Score 9 out of 10
Vetted Review
Verified User
Review Source
If you are using Adobe Analytics, you must have Adobe Launch as well. It can also be used standalone as a tag management system which is pretty robust as it contains all the options for hosting tags, like using a pre-configured plugin or pasting the entire custom code as-is.
Score 9 out of 10
Vetted Review
Verified User
Review Source
A good scenario is when you need to target market ad campaigns, and you need to customize the customer journey. For example, we need to capture digital information from all channels on a customer so that we can use that data to turn into useful insights and a specific target market for our consumers, making their experience specific to them.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Adobe Experience Platform Launch is a tool that comes in very handy, especially for companies that use several tools from the Adobe stack (such as Adobe Analytics, Adobe Target, Adobe Audience Manager, or Adobe Experience Platform Launch) due to the out-of-the-box connector that enables the configurator to set up the corresponding integrations with just a few clicks. It is also a great tool for integrating other non-Adobe tools and making your website more dynamic.

However, for companies that do not have any other Adobe tools and that are not looking into creating triggered actions on the website interface, Adobe Experience Platform Launch might not be necessary.
Ghanshyam Thumar | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Easily you can connect with Creative Cloud Integration & Adobe Experience Platform Launch, which help to deliver high-quality content and simplify your workflows. You can use tags and metadata to manage how you can find specific media items in the future.
Jayant Singh | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
To improve the user journey from day-1 to placing an order from the website or mobile app, the TMS feature played a vital role while getting user insights as page visits, sessions, and custom activity traced via TMS which really helped to focus on business metrics closely.
Score 9 out of 10
Vetted Review
Verified User
Review Source
If you are a company ready to invest time and resources in order to have a tool that will make your life easier in the long run, you must proceed with Adobe Experience Platform Launch.

If, on the other hand, you are looking for a "quick and dirty"/one-off solution to an issue, I wouldn't recommend this specific one.
April 12, 2022

Great tool

Score 8 out of 10
Vetted Review
Verified User
Review Source
Adobe Experience Platform Launch is well suited for better performance on your websites. It allows you to have faster websites and apps by moving work in a browser or on a mobile device to the server. It also allows for flexible implementations to use JavaScript to create server-side rules without changing client-side code.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Although it's not the perfect all-in-one platform, Adobe Experience does provide more pros than cons. It's well suited for mid to large-sized organizations that have the budget for such a platform. It's not as well suited for smaller companies & start-ups who have a limited budget while also making quick iterations to find that product-market fit.
Preeti Gautam | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
It was flexible and permitted me to deal with my clients in all parts of my business. This program gives you a constant profile to all the more likely get your clients, so you can take special care of their necessities. This increments consumer loyalty because of the customized approach.
Score 7 out of 10
Vetted Review
Verified User
Review Source
This tool is likely going to be of most value to companies and individuals that want to make data driven customer experience solution implementation and improvement. It may be a less attractive solution if less focused on customer interactions and their experiences is the goal. An example I would provide for a company not likely to benefit from this would be utility providers.
April 12, 2022

Launch data capture

Score 8 out of 10
Vetted Review
Verified User
Review Source
Launch allows us to quickly make changes to our tracking on-site to allow us to capture the right data, and fix any data issues we might find. This also allows us to manage all third-party tools within one place to ensure consistency across our tool stack as well as an easy release process.
Miguel Revelles | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Adobe Experience Platform Launch is well suited to tag management by offering innovative tools that collect and distribute data across digital marketing systems. Implementations are made easy by having open APIs that automate baselines for various tools.As today's customers interact with our brand on an increasing number of devices and through an increasing number of channels, it is becoming increasingly difficult to analyze customer behavior throughout their journey. But with Adobe Analytics you can integrate data from almost any source, which makes the task much easier.
Alexander Dolinin | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
If you're an Adobe customer, especially Adobe Analytics, Launch should be your first choice. If you're not an Adobe customer, you should call them and tell [them] it should be available to everyone.

Native mobile app version was not available until very recently, so I can't evaluate it yet.
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