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- Event tracking (20)8.282%
- Rules-driven tag execution (20)8.181%
- Tag variable mapping (20)7.878%
- Ease of writing custom tags (20)7.777%
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Entry-level set up fee?
- No setup fee
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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For users of DTM who want to upgrade to Launch, Adobe offers the ability to redirect existing DTM embed codes to point to Launch by Adobe.
- Great support and trust of Adobe.
- Helps with web analysis
- Great market research tool
- Can now see customer data.
- Can streamline our technology.
- Data is easy to read and understand.
- Given us the ability to track and monitor better
- Less time spent putting together analytics
- Data easily visualised
- Speed of execution of tags is really fast which makes it our go to tool for any tag implementation
- Learning curve is there but for experienced folks as in our case it was okay
- Custom tags were a must for us and Lauch was able to suffice this use case
- Made it easier and quicker to implement Adobe Analytics.
- ROI per customer has increased
- Time to target market has decreased
- We are ahead of our competitors in marketing
- Increased time-to-market when implementing integrations on the website
- Reduction of costs due to faster execution and effective maintenance
- Improved user experience, compared to previous tools used (i.e., better loading times, more personalised experiences, etc.)
- After implemented, mobile service ROI is increased from mobile app
- Adobe Experience Platform Launch cost is more so sometimes it's not helpful for small vendor
- Website traffic is increased after setup the tags
- Easily managed video contents
- Increase business ROI after successful implementation
- Improved data centric audience management
- Helped us a lot in the process of making our data more actionable
- It is a solution that we built for the long run, and we really believe it was worth the investment in time and effort
- Enrich data collected
- No 3rd party cookies
- Higher conversion at integral points of the journey.
- Engineering learning curve = higher onboarding cost.
- Reusable components.
- Improves ROI by allowing better data metrics to see what works/ doesn't work.
- Increases productivity or number of emails sent out and drafted.
- Decreases the amount of time it takes to draft emails and programs.
- Little bit expensive
- Easy integration and flexible
- Quick access and easy to use
- Increased out data driven decision making
- Increased data confidence
- Increase data quality
- Allows us to capture data quicker saving on dev time
- A possitive impact. The ROI estimated it´s about a 115-120%.
- Made vendor tags deployment and management easier.