Adobe Experience Platform Launch

Adobe Experience Platform Launch

Customer Verified
About TrustRadius Scoring
Score 8.5 out of 100
Adobe Experience Platform Launch

Overview

Recent Reviews

Absolutely love Launch.

9 out of 10
September 13, 2022
We use Abode Experience Platform Launch as a replacement for GTM. The platform is our implementation method for all Adobe Experience …
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Great tool

8 out of 10
April 12, 2022
i use Adobe Experience Platform Launch to boost conversion rates by moving client-only implementations to the Adobe server with Experience …
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Awards

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Popular Features

View all 14 features
  • Event tracking (20)
    8.2
    82%
  • Rules-driven tag execution (20)
    8.1
    81%
  • Tag variable mapping (20)
    7.8
    78%
  • Ease of writing custom tags (20)
    7.7
    77%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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N/A
Unavailable

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Demos

Introducing Dynamic Tag Management
02:49
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Features Scorecard

Security

7.8
78%

Tag Management

7.8
78%

Data Management & Integrity

7.9
79%
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Product Details

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow across the user's marketing ecosystem.

For users of DTM who want to upgrade to Launch, Adobe offers the ability to redirect existing DTM embed codes to point to Launch by Adobe.

Adobe Experience Platform Launch Video

Adobe Dynamic Tag Management - Experience Platform Launch

Adobe Experience Platform Launch Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

 (33)

Ratings

Reviews

(1-19 of 19)
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September 13, 2022

Absolutely love Launch.

Score 9 out of 10
Vetted Review
Verified User
Review Source
Adobe Experience Platform Launch is a difficult product to learn but once learnt, easy to jump from beginner to experienced level user very quickly. Every area of the product seems designed for the user, which translates to it being very usable and flexible. Product settings are always where you expect them to be, which makes things a lot easier to get used to!
Samantha Huskey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I give this rating because I feel like Adobe put the user first in all that they created and offer. It's such an extensive tool that provides so many options and editable features that I can get my work done perfectly. I also know that I will be able to get the help or feedback I need.
Score 8 out of 10
Vetted Review
Verified User
Review Source
It is easy to manage the interface and read the data, however, it does require technical knowledge to integrate. However, most technologies do require technical knowledge so with that in mind it is not outside the scope of expectations. At times it can be a little difficult to understand, however, I believe they will be working to simplify things in the future.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Requires some technical knowledge and practice, can be a little difficult to follow and understand but generally works well once you have a better understanding of the platform.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Adobe Experience Platform Launch is great tool to have in your kit if you have a team of implementation and also use other Adobe suit products. It makes the execution speed for tag implementation super quick and also the management of the same is also very easy. We have been able to implement countless tags and manage them using Launch.
Score 9 out of 10
Vetted Review
Verified User
Review Source
The menus are easy to navigate, and the interface is user-friendly, using color-coding on most of the screens. Also, it is intuitive to follow the library approval and compilation process when the additions and/or changes to the rules have been done. Adobe Experience Platform Launch is also simple to integrate into the corresponding website.
Ghanshyam Thumar | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
It is easy to use the product; they provide many guide documents. It does not provide a good analytics report compared to google. Adobe Experience Platform Launch is not always for small vendors. Adobe Experience Platform Launch price is always higher compared with other companies products.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Even though it caused me difficulties at the beginning, as soon as I got onboarded, I really enjoyed the tool, UI, and the possibilities it offered me. As you can understand, the reason for cutting one point is my first experience with the tool, which was not ideal. Maybe it is not the same for users that have utilized equivalent tools in the past
April 12, 2022

Great tool

Score 8 out of 10
Vetted Review
Verified User
Review Source
The Adobe Experience Platform Launch tool is extremely easy to use as well as very easy to implement. The resources available for the tool allow for great direction in regards to setting the tool up and onboarding other employees for using it at your company. I would recommend it to other teams looking for this functionality.
Score 10 out of 10
Vetted Review
Verified User
Review Source
I think the UI has a lot of improvement opportunities. Overall, it seems to take 2-3 extra clicks to get what I need to be done. Considering that Adobe is a UX-focused organization, I was surprised to see the lack of UX in their own product offering. Having said that, the robustness of the platform still provides more value than other products that I have used in the past.
Score 8 out of 10
Vetted Review
Verified User
Review Source
All of the updates work pretty well and I can tell that Adobe has a great grasp on the kind of features its customers want to be changed, added, or removed. The applications are updating and changing with the times but it isn't changing so frequently that it is too difficult to navigate.
Score 7 out of 10
Vetted Review
Verified User
Review Source
The user experience is definitely great. For someone who is already knowledgeable about the product, applications, our data, and our customer this tool is easy to pick up and leverage in an instant. For those less experienced at picking it up while also learning about its purpose, it can be a bit more challenging.
April 12, 2022

Launch data capture

Score 8 out of 10
Vetted Review
Verified User
Review Source
As a business and a team, we find it easy to use to help support any new developments. Once you have created a standard within your business it's easy to replicate across multiple containers to ensure consistency across products/sites. With all the extensions available as well it means that rarely do you need custom code for third-party tags and normally that is needed just to enhance capture that is not out of the box.
Miguel Revelles | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
At first it becomes somewhat difficult to use, since it has many options that are somewhat difficult for those who are not familiar, but it is a matter of practice and learning through trial and error. There are also video tutorials and articles that explain each of the options in more detail, for those who need to dig deeper.
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