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Adobe Experience Platform Launch

Adobe Experience Platform Launch

Overview

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a…

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Recent Reviews

Launch data capture

8 out of 10
April 12, 2022
Incentivized
Launch allows us to easily maintain and implement tracking requirements for data capture to allow us to successfully report back to …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Event tracking (14)
    8.6
    86%
  • Rules-driven tag execution (14)
    8.2
    82%
  • Tag variable mapping (14)
    7.9
    79%
  • Ease of writing custom tags (14)
    7.7
    77%
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Pricing

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Adobe Experience Platform Launch

Adobe Experience Platform Launch

N/A
Unavailable

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

7.8
Avg 8.6

Tag Management

Features related to tag management

7.8
Avg 8.0

Data Management & Integrity

Features related to data management and integrity

8
Avg 8.3
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Product Details

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow across the user's marketing ecosystem.

For users of DTM who want to upgrade to Launch, Adobe offers the ability to redirect existing DTM embed codes to point to Launch by Adobe.

Adobe Experience Platform Launch Video

Adobe Dynamic Tag Management - Experience Platform Launch

Adobe Experience Platform Launch Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(30)

Attribute Ratings

Reviews

(1-13 of 13)
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September 13, 2022

Absolutely love Launch.

Verified User
Manager in Information Technology
Publishing Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Usability
9
Adobe Experience Platform Launch is a difficult product to learn but once learnt, easy to jump from beginner to experienced level user very quickly. Every area of the product seems designed for the user, which translates to it being very usable and flexible. Product settings are always where you expect them to be, which makes things a lot easier to get used to!
April 29, 2022

Adobe Offers Great Integration

Samantha Huskey | TrustRadius Reviewer
Samantha Huskey
Digital Marketing Specialist
Proclaim Interactive (Marketing & Advertising, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Usability
9
I give this rating because I feel like Adobe put the user first in all that they created and offer. It's such an extensive tool that provides so many options and editable features that I can get my work done perfectly. I also know that I will be able to get the help or feedback I need.
April 19, 2022

Streamlining Data and Technology with Adobe Experience Platform.

Verified User
Account Manager in Other
Marketing & Advertising Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Usability
8
It is easy to manage the interface and read the data, however, it does require technical knowledge to integrate. However, most technologies do require technical knowledge so with that in mind it is not outside the scope of expectations. At times it can be a little difficult to understand, however, I believe they will be working to simplify things in the future.
April 12, 2022

Adobe Experience Platform Launch: a user friendly tag management system

Verified User
Engineer in Marketing
Wholesale Company, 501-1000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Usability
9
The menus are easy to navigate, and the interface is user-friendly, using color-coding on most of the screens. Also, it is intuitive to follow the library approval and compilation process when the additions and/or changes to the rules have been done. Adobe Experience Platform Launch is also simple to integrate into the corresponding website.
April 12, 2022

The best tool, if you are ready to invest on it

Verified User
Account Manager in Other
Maritime Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Usability
9
Even though it caused me difficulties at the beginning, as soon as I got onboarded, I really enjoyed the tool, UI, and the possibilities it offered me. As you can understand, the reason for cutting one point is my first experience with the tool, which was not ideal. Maybe it is not the same for users that have utilized equivalent tools in the past
April 12, 2022

There is a reason why Adobe is the industry leader.

Verified User
Executive in Product Management
Real Estate Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Usability
6
I think the UI has a lot of improvement opportunities. Overall, it seems to take 2-3 extra clicks to get what I need to be done. Considering that Adobe is a UX-focused organization, I was surprised to see the lack of UX in their own product offering. Having said that, the robustness of the platform still provides more value than other products that I have used in the past.
April 12, 2022

A Marketing Must Have!

JE
Jack Eizenhafer
Marketing Specialist
SAE International (Education Management, 1001-5000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Usability
9
All of the updates work pretty well and I can tell that Adobe has a great grasp on the kind of features its customers want to be changed, added, or removed. The applications are updating and changing with the times but it isn't changing so frequently that it is too difficult to navigate.
April 12, 2022

Improve Customer Experience Vis Multi Stream Data Analytics

Verified User
Analyst in Marketing
Security & Investigations Company, 501-1000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Usability
7
The user experience is definitely great. For someone who is already knowledgeable about the product, applications, our data, and our customer this tool is easy to pick up and leverage in an instant. For those less experienced at picking it up while also learning about its purpose, it can be a bit more challenging.
April 12, 2022

Launch data capture

Verified User
Team Lead in Other
Automotive Company, 5001-10,000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Usability
8
As a business and a team, we find it easy to use to help support any new developments. Once you have created a standard within your business it's easy to replicate across multiple containers to ensure consistency across products/sites. With all the extensions available as well it means that rarely do you need custom code for third-party tags and normally that is needed just to enhance capture that is not out of the box.
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