Adobe Experience Platform Launch

Adobe Experience Platform Launch

Customer Verified
About TrustRadius Scoring
Score 8.5 out of 100
Adobe Experience Platform Launch

Overview

Recent Reviews

Absolutely love Launch.

9 out of 10
September 13, 2022
We use Abode Experience Platform Launch as a replacement for GTM. The platform is our implementation method for all Adobe Experience …
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Great tool

8 out of 10
April 12, 2022
i use Adobe Experience Platform Launch to boost conversion rates by moving client-only implementations to the Adobe server with Experience …
Continue reading
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Event tracking (20)
    8.2
    82%
  • Rules-driven tag execution (20)
    8.1
    81%
  • Tag variable mapping (20)
    7.8
    78%
  • Ease of writing custom tags (20)
    7.7
    77%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Unavailable

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Demos

Introducing Dynamic Tag Management
02:49
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Features Scorecard

Security

7.8
78%

Tag Management

7.8
78%

Data Management & Integrity

7.9
79%
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Product Details

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow across the user's marketing ecosystem.

For users of DTM who want to upgrade to Launch, Adobe offers the ability to redirect existing DTM embed codes to point to Launch by Adobe.

Adobe Experience Platform Launch Video

Adobe Dynamic Tag Management - Experience Platform Launch

Adobe Experience Platform Launch Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

 (33)

Ratings

Reviews

(1-20 of 20)
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September 13, 2022

Absolutely love Launch.

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Abode Experience Platform Launch as a replacement for GTM. The platform is our implementation method for all Adobe Experience products - so is the backbone of our Adobe Analytics and Adobe Target implementations and works in a very streamlined manner across 100+ websites, 5+ platforms and a number of different divisions. As well as Adobe products, we use Launch to implement various other products such as Hotjar, Addthis and SAS.
Samantha Huskey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
This tool allows my team of co-workers to be unified and share information through tags easily. As well as, see what the others use the most often and need to get their job done well. Very grateful for the many tools and extensions that Adobe has to offer our team.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Adobe Experience Platform is an innovative way to bring data and software together. It can simply do things by creating one dashboard with multiple technologies rather than trying to log in to places individually. This can save time and increase a business's productivity. Since it's newer, there's still a lot of opportunity for growth, but it appears to have a promising future.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Working in advertising through an agency, we have multiple clients and multiple campaigns that need to be monitored and analysed. We use it to help us bring together data from a variety of tags and sources, it is essentially our GTM hub. It helps create a pretty seamless user experience across devices and touch-points as well as helps put together a single viewpoint of the customer.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Adobe Experience Platform Launch to implement tracking for Adobe Analytics and also managing third party pixels. All the tracking requirements and data report requirements, if new, are being handled by implementing tracking via Adobe Launch. We are also using other behavioural analysis tools and sometimes onboard other tools for short term analysis whose implementation is being managed by Launch. Apart from this a lot re-marketing and conversion pixels are also managed using this tool.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Adobe Experience Platform Launch helped us streamline all of our content, integrations, and user experience. We were able to use real-time insights to create top-notch customer experiences. Adobe is a leading marketing solution that enables market leafing insights and solutions. I would totally recommend the Adobe Experience Platform Launch in the industry.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Adobe Experience Platform Launch can be used for creating triggered based behaviour that will execute changes on the site that the user is browsing. However, the tool has proofed to be very useful for integrating other tools from the Adobe stack (mostly) into the website in question. Before Adobe Experience Platform Launch (or DTM even before that) was available, it was difficult to maintain the integrations with other tools, what is now very easy to enable.
Ghanshyam Thumar | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We weren't sure before which product needed to be set up to manage and pass the data on cloud with the automated process, so after doing much research, we found Adobe Experience Platform Launch to manage and pass data on cloud with bulletproof security. It is auto driven AI-based tool, so the provided powerful and robust tool with latest user experience.
Jayant Singh | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Business decisions based on multiple campaigns and sources got complicated where Adobe Experience Platform Launch makes the job easy while manipulating the different source data into one. The new interface is lighter than DTM and Google Analytics while doing TMS function.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We were looking for a tool that would allow us to "unify" data from different sources, with the end goal being to utilize them for internal data analysis. Getting the data & finding tools for analysis, in the end, was quite easy, but we really struggled in the middle. After a lot of market research, we ended up moving forward with Adobe Experience Platform Launch.
April 12, 2022

Great tool

Score 8 out of 10
Vetted Review
Verified User
Review Source
i use Adobe Experience Platform Launch to boost conversion rates by moving client-only implementations to the Adobe server with Experience Platform Launch. In addition, we also have used Adobe Experience Platform Launch to stream event-level data from browsers and apps to non-Adobe destinations in seconds which has increased efficiency for our overall team.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Adobe Experience allows for the stitching of data from all varying sources (Google Analytics, LinkedIn, Facebook, etc.) that inform us of which levers to pull to make the UX better during the entire user journey. It may be a bit pricey but still worth the price tag in comparison to the business value it can drive.
Preeti Gautam | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
With the help of this software I can easily see my targeted customer information on one page. I am also able to pull reports more easily that no other software can give you this feature. Also, it saves your time just in case you use multiple pieces of software to do different actions as I did in my organization.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We leverage the Adobe Experience Platform Launch platform to pull data from multiple sources. This tool has been helpful in pulling and aggregating data in ways we had struggled to in the past. We then use this data to inform us on the customer experience and we then make decisions based on that information to improve the experience.
April 12, 2022

Launch data capture

Score 8 out of 10
Vetted Review
Verified User
Review Source
Launch allows us to easily maintain and implement tracking requirements for data capture to allow us to successfully report back to product teams on performance. It also allows us to not only hook into the current dev work being done but also to add our own custom java script to enhance data capture.
Miguel Revelles | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Adobe Experience Platform Launch helps us manage the customer experience through some of its services. The platform collaborates with business transformation based on data and good practices, uniting content and data. These include data science, audience segments or interactions to give a complete and consistent view of each customer.
February 22, 2022

Adobe launch Review

Saurav Khawas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Adobe Experience Platform Launch is used a tag manager over the website. It helps solve the problems of business towards understanding what needs to be tracked and how since there is an enormous amount of data available using Adobe Experience Platform Launch. We can pinpoint the exact information that is required and extract them with Adobe Analytics which ultimately leads to seamless business insights and decision making.
Alexander Dolinin | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Launch to deploy analytics tools and vendor tags on our website. It is used by several people in our analytics and engineering teams, so Launch's granular user permissions feature comes in very handy. We are able to deploy analytics code and vendor tags outside of our release cycle, which is a major plus.
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