Pros and Cons of Adobe Experience Platform Launch 2025

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Overview

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a…

Learn from top reviewers

Absolutely love Launch.

Rating: 9 out of 10

September 13, 2022

IncentivizedVetted ReviewVerified User

We use Abode Experience Platform Launch as a replacement for GTM. The platform is our implementation method for all Adobe Experience products - so is the backbone of our Adobe...

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Verified user

Manager

2 years of experience

Adobe Offers Great Integration

Rating: 8 out of 10

April 29, 2022

IncentivizedVetted ReviewVerified User

This tool allows my team of co-workers to be unified and share information through tags easily. As well as, see what the others use the most often and need to get their job do...

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Samantha Huskey

Employee - Research & Development

Digital Marketing Specialist

Proclaim Interactive

3 years of experience

A Marketing Must Have!

Rating: 8 out of 10

April 12, 2022

IncentivizedVetted ReviewVerified User

Being able to email large lists of marketable leads and segment-specific emails based on filters, tokens, and triggers. We have over 400,000 members on the email list so the s...

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Jack Eizenhafer

Employee - Marketing

Marketing Specialist

SAE International

1 year of experience

Amazing Software And User friendly Too

Rating: 7 out of 10

April 12, 2022

IncentivizedVetted ReviewVerified User

With the help of this software I can easily see my targeted customer information on one page. I am also able to pull reports more easily that no other software can give you th...

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Manager - Other

Content Manager & Digital Marketer

TBU Media Pty. Ltd.

1 year of experience

Adobe launch Review

Rating: 10 out of 10

February 22, 2022

IncentivizedVetted ReviewVerified User

Adobe Experience Platform Launch is used a tag manager over the website. It helps solve the problems of business towards understanding what needs to be tracked and how since t...

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Manager - Information Technology

Technical Lead

Mindtree

3 years of experience

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Adobe Experience Platform Launch

N/A

Unavailable

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology…

Entry-level set up fee?

No setup fee

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

3 people also want pricing

Alternatives Pricing

Falcon

$499

What is Falcon?

Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon…

Visual Visitor

$199

per month 2 Users, 1 Administrator

What is Visual Visitor?

Visual Visitor's Platform combines B2B intelligence, company contact data, engagement software, and identification tools. Visual Visitor offers anonymous website visitor tracking so marketers can better understand who lands on a website.

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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

7.8

Avg 8.2

Tag Management

Features related to tag management

7.8

Avg 8.1

8.5
Tag library
(13) Ratings
The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.
7.9
Tag variable mapping
(14) Ratings
The software allows users to manipulate data and map it to known variables in the tag without custom development.
7.7
Ease of writing custom tags
(14) Ratings
The software allows users to create and implement custom tags when a certain tag is not among the available templates.
8.2
Rules-driven tag execution
(14) Ratings
The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.
7.5
Tag performance monitoring
(12) Ratings
The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.
7.6
Page load times
(13) Ratings
The tag management software has helped improve page load speeds.
7.8
Mobile app tagging
(12) Ratings
The software can manage tags for mobile apps as well as websites.
7.4
Library of JavaScript extensions
(13) Ratings
The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

Data Management & Integrity

Features related to data management and integrity

8

Avg 8.1

8.6
Event tracking
(14) Ratings
The software tracks events such as form abandonment, video plays, downloads, parallax scrolling, and infinite scroll.
7.7
Mobile event tracking
(11) Ratings
The software tracks mobile-specific interactions, such as zoom, rotate, and dialing phone numbers.
7.9
Data distribution management
(11) Ratings
The software manages the collection and distribution of data among various technologies.
8.5
Universal data layer
(13) Ratings
The software utilizes a set of universal data made available through the browser, server, or HTML content.
7.5
Automated error checking
(10) Ratings
The software automatically detects and alerts users of code errors.

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Product Details

About
Tech Details

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow across the user's marketing ecosystem.

For users of DTM who want to upgrade to Launch, Adobe offers the ability to redirect existing DTM embed codes to point to Launch by Adobe.

Adobe Experience Platform Launch Video

Adobe Dynamic Tag Management - Experience Platform Launch

Adobe Experience Platform Launch Technical Details

Operating Systems	Unspecified
Mobile Application	No

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Comparisons

View all alternatives

Compare with

Adobe Analytics

Adobe Target

Google Tag Manager

Tealium Customer Data Hub

Ensighten Manage

Treasure Data

Liferay Digital Experience Platform (DXP)

Adobe Dynamic Tag Management (discontinued)

Adobe Experience Platform

TransUnion TruAudience

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Reviews From Top Reviewers

View all reviews

(1-5 of 14)

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Adobe Offers Great Integration

Rating: 8 out of 10

April 29, 2022

SH

Samantha Huskey

Digital Marketing Specialist

Proclaim Interactive (Marketing & Advertising, 11-50 employees)

Vetted Review

Verified User

3 years of experience

Pros

Consolidate sources
Many extensions to choose from
Aids us with insights on our businesses usage and needs

Cons

User manual is hard to navigate when trying to take in the platform
Not first-time user friendly.
Not customized for smaller businesses needs.

A Marketing Must Have!

Rating: 8 out of 10

April 12, 2022

JE

Jack Eizenhafer

Marketing Specialist

SAE International (Education Management, 1001-5000 employees)

Vetted Review

Verified User

1 year of experience

Pros

Easy to navigate.
Save changes s automatically.
Works well with other software and is compatible with most programs.

Cons

Better linkage to Workfront.
Faster list loading time.
More updated training coarse style.

Amazing Software And User friendly Too

Rating: 7 out of 10

April 12, 2022

PG

Content Manager & Digital Marketer

TBU Media Pty. Ltd. (Information Services, 11-50 employees)

Vetted Review

Verified User

1 year of experience

Pros

User friendly interface
Publishing flow is too easy
Good support and trust of Adobe

Cons

Little bit expensive
Sometimes it takes too much time to login
Difficult to understand

Adobe launch Review

Rating: 10 out of 10

February 22, 2022

SK

Technical Lead

Mindtree (Retail, 10,001+ employees)

Vetted Review

Verified User

3 years of experience

Pros

Tag management.
Direct calls.
Data pushed to report suite.

Cons

The right amount of video tutorials.
While using Luma for learning purposes, it's hard because we do not have access to edit the script at the code end. If this is shown how we can extract data while we are learning it makes people learn faster.

Absolutely love Launch.

Rating: 9 out of 10

September 13, 2022

Verified User

Manager in Information Technology

Publishing Company, 201-500 employees

Vetted Review

Verified User

2 years of experience

Pros

Scalability
Flexibility
Extensions

Cons

Knowledge barrier of entry
Expanded extension library
Copy and paste between libraries

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