Adobe Experience Platform Launch

Adobe Experience Platform Launch

Customer Verified
About TrustRadius Scoring
Score 8.5 out of 100
Adobe Experience Platform Launch

Overview

Recent Reviews

Absolutely love Launch.

9 out of 10
September 13, 2022
We use Abode Experience Platform Launch as a replacement for GTM. The platform is our implementation method for all Adobe Experience …
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Great tool

8 out of 10
April 12, 2022
i use Adobe Experience Platform Launch to boost conversion rates by moving client-only implementations to the Adobe server with Experience …
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Awards

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Popular Features

View all 14 features
  • Event tracking (20)
    8.2
    82%
  • Rules-driven tag execution (20)
    8.1
    81%
  • Tag variable mapping (20)
    7.8
    78%
  • Ease of writing custom tags (20)
    7.7
    77%

Reviewer Pros & Cons

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Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Adobe Experience Platform Launch, and make your voice heard!

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Pricing

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N/A
Unavailable

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Demos

Introducing Dynamic Tag Management
02:49
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Features Scorecard

Security

7.8
78%

Tag Management

7.8
78%

Data Management & Integrity

7.9
79%
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Product Details

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow across the user's marketing ecosystem.

For users of DTM who want to upgrade to Launch, Adobe offers the ability to redirect existing DTM embed codes to point to Launch by Adobe.

Adobe Experience Platform Launch Video

Adobe Dynamic Tag Management - Experience Platform Launch

Adobe Experience Platform Launch Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

 (33)

Ratings

Reviews

(1-20 of 20)
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Samantha Huskey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Consolidate sources
  • Many extensions to choose from
  • Aids us with insights on our businesses usage and needs
  • User manual is hard to navigate when trying to take in the platform
  • Not first-time user friendly.
  • Not customized for smaller businesses needs.
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Real time customer data
  • Good user experience
  • Industry trends
  • Can be quite technical, requires a lot of practice
  • Price is not as competitive as it could be
  • Integration with certain third part tools could be better
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Third party pixel placement including conversions, remarketing and behavioural analytics tool
  • Separate environments for testing & development
  • Array of options of triggers and actions
  • Documentation available could be made more easier and elaborate
  • Schema is not the easiest one to understand for new users
  • Slight impact on page load
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Very detailed, lot's of options for customization
  • 3rd party integration , large catalogue of plugins
  • easier than the JavaScript method of implementing Adobe analytics
  • Steep learning curve.
  • Documentation could be more fleshed out.
  • Support from Adobe team is lacking in my opinion.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Real time data availability
  • Real time analytics
  • Uses AI driven insights to deliver customized experiences
  • Backend schema experience could be easier to manage
  • Connectors could be easier to manage
  • Pricing strategy could be more competitive
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Easy and intuitive interface
  • Having different environments for development and testing
  • Simple integration of other tools by using the built-in connectors
  • Vast pallet of options to use as trigger and actions of the rules
  • Great flexibility for the user
  • Challenging to debug if the rules do not follow a proper naming convention
  • Some parts of the interface are buggy, when clicking the "go back" button
  • Technical knowledge is needed for operating the tool
  • Adding the Launch library to your website will slow down the loading of the pages slightly
Ghanshyam Thumar | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Managed tool with AI, machine learning to automated process
  • Maintain real time customer data
  • Powerful API to support with every technologies
  • Needs to upgrade tool to use any non technical user easily
  • More costly
  • Update reporting tool based on real customer data
April 12, 2022

Great tool

Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Overcome sluggish sites and apps
  • boost conversion rates
  • Nothing that I can think of at this time
April 12, 2022

Launch data capture

Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Extensions
  • Rule priority
  • Version comparison
  • Release process
  • Full release comparison
  • Being able to document release notes and tie to external sources
Miguel Revelles | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Manage the customer experience.
  • Collaboration with business transformation.
  • Audience segments and interactions.
  • In improving and maintaining the interface of some of its platforms.
  • Provide a greater number of tutorials and uses for its tools.
  • Deploy other third-party applications.
February 22, 2022

Adobe launch Review

Saurav Khawas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Tag management.
  • Direct calls.
  • Data pushed to report suite.
  • The right amount of video tutorials.
  • While using Luma for learning purposes, it's hard because we do not have access to edit the script at the code end. If this is shown how we can extract data while we are learning it makes people learn faster.
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