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Adobe Experience Platform Launch

Adobe Experience Platform Launch

Overview

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a…

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Recent Reviews

Launch data capture

8 out of 10
April 12, 2022
Incentivized
Launch allows us to easily maintain and implement tracking requirements for data capture to allow us to successfully report back to …
Continue reading
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Event tracking (14)
    8.6
    86%
  • Rules-driven tag execution (14)
    8.2
    82%
  • Tag variable mapping (14)
    7.9
    79%
  • Ease of writing custom tags (14)
    7.7
    77%
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Pricing

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N/A
Unavailable

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is Falcon?

Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon…

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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

7.8
Avg 8.6

Tag Management

Features related to tag management

7.8
Avg 8.0

Data Management & Integrity

Features related to data management and integrity

8
Avg 8.3
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Product Details

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow across the user's marketing ecosystem.

For users of DTM who want to upgrade to Launch, Adobe offers the ability to redirect existing DTM embed codes to point to Launch by Adobe.

Adobe Experience Platform Launch Video

Adobe Dynamic Tag Management - Experience Platform Launch

Adobe Experience Platform Launch Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(33)

Attribute Ratings

Reviews

(1-14 of 14)
Companies can't remove reviews or game the system. Here's why
Samantha Huskey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Consolidate sources
  • Many extensions to choose from
  • Aids us with insights on our businesses usage and needs
  • User manual is hard to navigate when trying to take in the platform
  • Not first-time user friendly.
  • Not customized for smaller businesses needs.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Very detailed, lot's of options for customization
  • 3rd party integration , large catalogue of plugins
  • easier than the JavaScript method of implementing Adobe analytics
  • Steep learning curve.
  • Documentation could be more fleshed out.
  • Support from Adobe team is lacking in my opinion.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Real time data availability
  • Real time analytics
  • Uses AI driven insights to deliver customized experiences
  • Backend schema experience could be easier to manage
  • Connectors could be easier to manage
  • Pricing strategy could be more competitive
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Easy and intuitive interface
  • Having different environments for development and testing
  • Simple integration of other tools by using the built-in connectors
  • Vast pallet of options to use as trigger and actions of the rules
  • Great flexibility for the user
  • Challenging to debug if the rules do not follow a proper naming convention
  • Some parts of the interface are buggy, when clicking the "go back" button
  • Technical knowledge is needed for operating the tool
  • Adding the Launch library to your website will slow down the loading of the pages slightly
February 22, 2022

Adobe launch Review

Saurav Khawas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Tag management.
  • Direct calls.
  • Data pushed to report suite.
  • The right amount of video tutorials.
  • While using Luma for learning purposes, it's hard because we do not have access to edit the script at the code end. If this is shown how we can extract data while we are learning it makes people learn faster.
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