Adobe Experience Platform Launch Reviews

2 Ratings
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Score 8.7 out of 100

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Adobe Experience Platform Launch Scorecard Summary

Feature Scorecard Summary

Role-based user permissions (1)
10
Tag library (1)
9
Tag variable mapping (1)
9
Ease of writing custom tags (1)
10
Rules-driven tag execution (1)
10
Improved page load times (1)
5
Mobile app tagging (1)
5
Library of JavaScript extensions (1)
4
Event tracking (1)
10
Universal data layer (1)
5
Automated error checking (1)
7

About Adobe Experience Platform Launch

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow across the user's marketing ecosystem.

For users of DTM who want to upgrade to Launch, Adobe offers the ability to redirect existing DTM embed codes to point to Launch by Adobe.
Categories:  Tag Management

Adobe Experience Platform Launch Technical Details

Operating Systems: Unspecified
Mobile Application:No