Adobe Experience Platform Launch Reviews & Ratings 2024

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Overview

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a…

Recent Reviews

Absolutely love Launch.

9 out of 10

September 13, 2022

We use Abode Experience Platform Launch as a replacement for GTM. The platform is our implementation method for all Adobe Experience …

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Adobe Offers Great Integration

8 out of 10

April 29, 2022

This tool allows my team of co-workers to be unified and share information through tags easily. As well as, see what the others use the …

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Streamlining Data and Technology with Adobe Experience Platform.

8 out of 10

April 19, 2022

Adobe Experience Platform is an innovative way to bring data and software together. It can simply do things by creating one dashboard with …

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Must have for Adobe Analytics users

9 out of 10

April 12, 2022

We use it to manage our custom Adobe Analytics implementation and also to host 3rd party tags on our website for easier and faster …

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Adobe Experience Platform Launch review

9 out of 10

April 12, 2022

Adobe Experience Platform Launch helped us streamline all of our content, integrations, and user experience. We were able to use real-time …

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Adobe Experience Platform Launch: a user friendly tag management system

9 out of 10

April 12, 2022

Adobe Experience Platform Launch can be used for creating triggered based behaviour that will execute changes on the site that the user is …

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The best tool, if you are ready to invest on it

9 out of 10

April 12, 2022

We were looking for a tool that would allow us to "unify" data from different sources, with the end goal being to utilize them for …

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There is a reason why Adobe is the industry leader.

10 out of 10

April 12, 2022

Adobe Experience allows for the stitching of data from all varying sources (Google Analytics, LinkedIn, Facebook, etc.) that inform us of …

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A Marketing Must Have!

8 out of 10

April 12, 2022

Being able to email large lists of marketable leads and segment-specific emails based on filters, tokens, and triggers. We have over …

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Amazing Software And User friendly Too

7 out of 10

April 12, 2022

With the help of this software I can easily see my targeted customer information on one page. I am also able to pull reports more easily …

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Improve Customer Experience Vis Multi Stream Data Analytics

7 out of 10

April 12, 2022

We leverage the Adobe Experience Platform Launch platform to pull data from multiple sources. This tool has been helpful in pulling and …

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Launch data capture

8 out of 10

April 12, 2022

Launch allows us to easily maintain and implement tracking requirements for data capture to allow us to successfully report back to …

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Adobe launch Review

10 out of 10

February 22, 2022

Adobe Experience Platform Launch is used a tag manager over the website. It helps solve the problems of business towards understanding …

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Adobe Launch first impressions

8 out of 10

November 26, 2018

We use Launch to deploy analytics tools and vendor tags on our website. It is used by several people in our analytics and engineering …

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features

Event tracking (14)
8.6
86%
Rules-driven tag execution (14)
8.2
82%
Tag variable mapping (14)
7.9
79%
Ease of writing custom tags (14)
7.7
77%

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Pricing

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Adobe Experience Platform Launch

N/A

Unavailable

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology…

Entry-level set up fee?

No setup fee

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

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3 people also want pricing

Alternatives Pricing

Falcon

$499

What is Falcon?

Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon…

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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

7.8

Avg 8.6

Tag Management

Features related to tag management

7.8

Avg 8.0

8.5
Tag library
(13) Ratings
The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.
7.9
Tag variable mapping
(14) Ratings
The software allows users to manipulate data and map it to known variables in the tag without custom development.
7.7
Ease of writing custom tags
(14) Ratings
The software allows users to create and implement custom tags when a certain tag is not among the available templates.
8.2
Rules-driven tag execution
(14) Ratings
The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.
7.5
Tag performance monitoring
(12) Ratings
The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.
7.6
Page load times
(13) Ratings
The tag management software has helped improve page load speeds.
7.8
Mobile app tagging
(12) Ratings
The software can manage tags for mobile apps as well as websites.
7.3
Library of JavaScript extensions
(13) Ratings
The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

Data Management & Integrity

Features related to data management and integrity

8

Avg 8.3

8.6
Event tracking
(14) Ratings
The software tracks events such as form abandonment, video plays, downloads, parallax scrolling, and infinite scroll.
7.6
Mobile event tracking
(11) Ratings
The software tracks mobile-specific interactions, such as zoom, rotate, and dialing phone numbers.
7.9
Data distribution management
(11) Ratings
The software manages the collection and distribution of data among various technologies.
8.5
Universal data layer
(13) Ratings
The software utilizes a set of universal data made available through the browser, server, or HTML content.
7.4
Automated error checking
(10) Ratings
The software automatically detects and alerts users of code errors.

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Product Details

About
Tech Details

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow across the user's marketing ecosystem.

For users of DTM who want to upgrade to Launch, Adobe offers the ability to redirect existing DTM embed codes to point to Launch by Adobe.

Adobe Experience Platform Launch Video

Adobe Dynamic Tag Management - Experience Platform Launch

Adobe Experience Platform Launch Technical Details

Operating Systems	Unspecified
Mobile Application	No

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Comparisons

View all alternatives

Compare with

Google Tag Manager

Adobe Analytics

Adobe Target

Tealium Customer Data Hub

Ensighten Manage

Treasure Data

Adobe Dynamic Tag Management (discontinued)

Liferay Digital Experience Platform (DXP)

Salesforce Marketing Cloud

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Reviews and Ratings

(30)

Attribute Ratings

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