Adobe Experience Platform Launch

Adobe Experience Platform Launch

Customer Verified
About TrustRadius Scoring
Score 8.5 out of 100
Adobe Experience Platform Launch

Overview

Recent Reviews

Absolutely love Launch.

9 out of 10
September 13, 2022
We use Abode Experience Platform Launch as a replacement for GTM. The platform is our implementation method for all Adobe Experience …
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Great tool

8 out of 10
April 12, 2022
i use Adobe Experience Platform Launch to boost conversion rates by moving client-only implementations to the Adobe server with Experience …
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Awards

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Popular Features

View all 14 features
  • Event tracking (20)
    8.2
    82%
  • Rules-driven tag execution (20)
    8.1
    81%
  • Tag variable mapping (20)
    7.8
    78%
  • Ease of writing custom tags (20)
    7.7
    77%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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N/A
Unavailable

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Demos

Introducing Dynamic Tag Management
02:49
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Features Scorecard

Security

7.8
78%

Tag Management

7.8
78%

Data Management & Integrity

7.9
79%
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Product Details

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow across the user's marketing ecosystem.

For users of DTM who want to upgrade to Launch, Adobe offers the ability to redirect existing DTM embed codes to point to Launch by Adobe.

Adobe Experience Platform Launch Video

Adobe Dynamic Tag Management - Experience Platform Launch

Adobe Experience Platform Launch Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

 (33)

Ratings

Reviews

(1-19 of 19)
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September 13, 2022

Absolutely love Launch.

Score 9 out of 10
Vetted Review
Verified User
Review Source
The support for Adobe Experience Platform Launch is very hit and miss, as with the majority of Adobe products. If you get the right support engineer at the right time, who understands your issue and knows the product well enough - you will get a great experience. If you're doing anything custom or unknown to them, it can be frustrating.
Samantha Huskey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
They are quick to respond and are part of the reason why this resource is such a great tool. I am able to get the response and feedback I need with any issue or when trying to learn how to use a new tool properly. Really grateful for their responsiveness!
Score 8 out of 10
Vetted Review
Verified User
Review Source
I have not yet personally worked much with the support, but I hear it can be cumbersome. I have heard feedback that they can be a little delayed in their responses or it can take some time to resolve the issue. I have heard positive things about their support as well.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Adobe Support would provide proper answers when an issue or a question arises after using Adobe Experience Platform Launch or any related configurations. However, it usually takes them a few days to get the right information over to you unless it is a high-priority issue affecting a live or production environment.
April 12, 2022

Great tool

Score 8 out of 10
Vetted Review
Verified User
Review Source
The support team associated with the Adobe Experience Platform Launch tool is very helpful. Adobe is a trusted resource for all of their tools and there are plenty of tutorials available for those looking to onboard the tool and use it across the organization. I recommend the Adobe Experience Platform Launch support team.
Score 7 out of 10
Vetted Review
Verified User
Review Source
The support team is always quick to respond and makes a really reasonable effort to resolve issues when they arise. I am excited to see the different ways they continue to improve and support those that leverage the application. One note I would make is having dedicated training sessions routinely to discuss anything added through patch updates. This would be beneficial.
April 12, 2022

Launch data capture

Score 8 out of 10
Vetted Review
Verified User
Review Source
Support is tied directly to Adobe support so it depends who you get and how knowledgeable they are. However most of the time we can resolve it quickly and if not there are multiple support groups where you can ask questions to get a response.
Miguel Revelles | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
The support is appropriate for this type of platform. In our case, we have not had to make much use of it, but the way of contacting it is comfortable and simple. They are always available to help or clarify any type of doubt that may arise during the acquisition or use of any of their tools. This provides security and reliability when opting for this company.
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