Adobe Experience Platform

Adobe Experience Platform

Score 8.8 out of 10
Adobe Experience Platform

Overview

What is Adobe Experience Platform?

The Adobe Experience Platform is a platform-as-a-service (PaaS) serving as the foundation of the Adobe Experience Cloud, and is provided as a customer experience management platform with real-time customer profiles, continuous intelligence, and an open and extensible architecture that enables...
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Recent Reviews

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Pricing

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What is Adobe Experience Platform?

The Adobe Experience Platform is a platform-as-a-service (PaaS) serving as the foundation of the Adobe Experience Cloud, and is provided as a customer experience management platform with real-time customer profiles, continuous intelligence, and an open and extensible architecture that enables…

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  • No setup fee

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  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Demos

Adobe Experience Platform: The First Ever Customer Experience Management Solution for Enterprises
01:45
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Product Details

What is Adobe Experience Platform?

The Adobe Experience Platform is a platform-as-a-service (PaaS) serving as the foundation of the Adobe Experience Cloud, and is provided as a customer experience management platform with real-time customer profiles, continuous intelligence, and an open and extensible architecture that enables delivering personalized experiences at scale.

Adobe Experience Platform Video

Adobe Experience Platform: A Customer Experience Management Solution for Enterprises

Adobe Experience Platform Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

 (10)

Attribute Ratings

Reviews

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Score 7 out of 10
Vetted Review
Verified User
We use pieces of the platform, specially AEM, Target, Analytics, and Adobe Launch. It's used by brands within our ministry but not all departments. The platform helps govern our data collection, website structures, and provide one unified toolset that can be used across our business.
  • Integrated products for a holistic multi-channel marketing platform
  • Customization at it's finest. Very granular in it's settings, permissions, and functionality
  • Sophisticated products that are very powerful
  • You need to be well trained and resourced to use the product
  • Features and integration work but often times you need to pay Adobe consultants for help
  • Not transparent in their pricing per customer
The Adobe Experience Platform is well suited for companies that are maturing or have matured in their digital offerings and are looking for very sophisticated tools to elevate to the next level. It's also for well resourced teams, both financially and head count to take advantage of the deep functionality and integrations.
  • The platform has allowed us to mature into digital spaces we couldn't otherwise have experienced
  • Contract pricing went up yearly on some products by 200%
  • We were able to consolidate email tools to save on yearly contract expenses
In most cases we have found Adobe products to be harder to use but offer a lot more capabilities. In some cases Adobe products are missing key, basic functions. Adobe does offer a more holistic toolset rather than buying pieces of the puzzle and having to integrate on your own but that results in paying for a higher price tag.
Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.
Overall I really like the Adobe Experience Cloud after a couple years of figuring out various tools. They are extremely powerful. The time commitment to learn them is high since it's not a tool you can easily begin using without much training.
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