Adobe Illustrator

We're a design agency so we use Adobe Illustrator CC to create all manner of vector artwork. Typically clients hire us to produce logos, illustrations, infographics, and graphics for print products like package designs, T-shirts, brochures, displays, and, annual reports. Depending on the style we also create our explainer video storyboards using Adobe Illustrator CC.

We use Adobe Illustrator CC for Marketing and Sales purposes. The types of elements we typically create are social media ads, paid digital ads, logos, branding elements, icons, landing page assets, infographics, charts, email banners and graphics, as well as video thumbnails and other video assets. We use these graphics on social media, on our website, for sales tools, and for videos.

We use Adobe Illustrator CC for product design and tech packs that we send to factories to produce the products in our line.

Acting as the in-house design team for an organic suncare brand, my team uses Illustrator for everything from print packaging artwork, dieline modification, branding assets (icons, logos, etc.), large format print graphics, and type explorations. I personally use Illustrator daily to design and develop our in market packaging and modify or create dielines for primary and secondary packaging. I also use Illustrator daily to develop our digital marketing graphics and seasonally for new product development mockups.

Adobe Illustrator is THE industry standard for creating vector graphics and digital illustration. I use it extensively in my graphic design business to create many different kinds of graphics - event posters, custom typography, newspaper advertisements, T-shirt designs, etc. It is a VERY powerful and full-featured software tool for creative types. It integrates seamlessly with other Adobe products - Photoshop, InDesign, Aftereffects, etc.