Adobe Marketing Cloud

My department is marketing technology, it is very useful and vital for my department and the communication, events, and sales departments to use but not so much for the supply chain and financial departments.

Adobe Marketing Cloud has allowed us to manage a variety of customer relationships as well as CRM lists and integrate them into 1 platform in a very easy to use/user-friendly way. It allowed us to consolidate a variety of social platforms and manage them from 1 integrated dashboard/database to more efficiently manage the time and resources of our marketing effort/budget.

Adobe Marketing Cloud has provided us excellent customer service. We found the team very professional and easy to deal with from our first inquiry through integration/setup. Whenever we have had any sort of question or issue they have provided us with great answers and service in a very timely manner.

Adobe Marketing Cloud is suited well for large organizations with a need to create and understand end-to-end digital marketing content and campaigns. It is less appropriate for smaller organizations who may not have enough features and customers to manage, since price could be a challenge for smaller organizations.

I would recommend Adobe Marketing Cloud as a great tool in the right situation. If you are a larger company that wants to run multiple campaigns at once and has a large team dedicated to this, then Adobe Marketing Cloud could be a good solution for you. If you are a smaller company, the price alone could take Adobe Marketing Cloud off your radar. There are much cheaper options out there if you are running on a smaller scale.

I highly recommend the Adobe Marketing Cloud Suite because it offers a series of products that can serve both a medium business and a large multinational, as it offers a series of solutions for various segments of the market. It is extraordinarily customizable. I would not recommend it for small businesses, because other platforms can supply the need well and are even cheaper

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.

The Adobe Marketing cloud have many different tools, such as: a) Search and Promote: to provide you with a fast and customizable search engine, which comes with a lot of features and is managed through user friendly dashboards; b) Analytics; c) Test and Target: to help you perform UI tests, such as A/B tests, and also to provide different user experiences to specifically target users, based on geo-location, browser, language, etc. All the tools that I worked with seemed solid and rich, and I imagine that will attend to all the common use cases. You could certainly install solutions other than AMC, even open source ones, but then you would have the overload of taking care of those systems and might need specialized work force to install and maintain them. With AMC they will take care of the systems and the infrastructure, so you can be free to focus on your own system, while using AMC as a tool to achieve your goals. The tools are created generic enough to satisfy the need of most businesses, but they are also willing to work with you on adding new functionalities in case your request is legitimate. It could take more or less time, depending on how busy their engineering team is at the moment and on how relevant is your request is. Finally, one important thing to notice is that since the tools are so rich in functionalities you might need to purchase some consulting hours from their Adobe Marketing Suit team. The more complex your needs are, the more consulting hours you might need. However, I found their consultants very knowledgable and good to work with, but you would still need to have at least one web developer to help you implement those recommendations. I would say that AMC is less appropriate if your system is too complex and unique, not displaying much similarity to any other company on their customer base (you might be able to check that info with one of their representatives).

If you have a sizable budget and the ability to oversee both marketing and web development teams, Adobe might be right for you. If you only oversee marketers, you will not be able to get the full value out of the tool. Plus, if it's out of your price range or at the very top, you won't be able to do some of the custom set up that might be needed.

I recommend Adobe Marketing Cloud for larger, more sophisticated enterprises that have the organizational capabilities to act on the insights that Adobe Marketing Cloud provides. Smaller enterprises would be better suited starting off with a less expensive option and investing more in human capital before moving to Adobe Marketing Cloud.

Adobe Cloud Marketing is perfect for our organization as we continue to grow. It allows for all of our material to be maintained in one area. This tool allows our staff to continue working from home and contributes to a better work/life balance. I cannot say enough about its ease of use. The access to all of the Adobe programs allows us to save money on potentially purchasing unneeded software.

Adobe Marketing Cloud is a great set of programs to help you with your digital marketing campaign, whether you're the one running it, or you're working it for a client. Some people may have complained about a steep learning curve before, but it's really a useful program if you give it to the right people (namely a social media marketing expert). It's well suited for online digital campaigns for any small businesses that don't have the reach that big companies do, but probably less appropriate for large businesses that can hire people to do this very thing.

This is definitely a tool for enterprises. You need to have a certain level of complexity before you pay for this tool. You should have multiple funnels, websites, or an insane amount of content. If you are involved in ecommerce, this is a worthwhile investment.

However, if you have a smaller site, little content, only a single funnel, or don't sell anything online, this is a much less worthwhile tool for you.

This can be a powerful solution for B2B companies that rely on web for finding leads. It's important to have in mind that the fee paid to Adobe can be just a small share of the whole investment needed to make the best use of the tool. An airtight implementation, integration with other systems and experienced professionals may double the cost of your investment. If all you need is to understand how large segments behave on your website, I recommend you go for cheaper and more user-friendly solutions.