June 13, 2019
Score 9 out of 10
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Pros and Cons
- Adobe Marketing Cloud provides strong capabilities and applications that help better run digital marketing campaigns, manage content and understand an insight.
- Adobe Marketing Cloud also provides tools to A/B test, CMS, and manage digital campaigns.
- It also provides strong capabilities to get an insight with Analytics to better understand the user journey.
- Customer services could be improved for smaller clients. Adobe Marketing Cloud provides great support for most of its customers, however, it may not work well enough for smaller engagements.
- Adobe could offer multiple price options based on the usage, which is missing at the moment.