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Adobe Marketing Cloud

Adobe Marketing Cloud

Overview

What is Adobe Marketing Cloud?

Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-channel…

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Learn from top reviewers

Adobe (Marketo) does it all. Will you use it all?

Rating: 8 out of 10
June 19, 2024
IncentivizedVetted ReviewVerified User
We implemented it to get more sophisticated in the designs of our emails and to add a level of automation that we hadn't had previously. Where I am most familiar with this pro...
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Daniel McHugh
Director - Marketing
Director of Marketing
National Institute for Trial Advocacy
Adobe Marketing Cloud10 years of experience

Only for the long term, serious and large scale customers.

Rating: 8 out of 10
July 6, 2022
Vetted ReviewVerified User
Web analytics, Audience management, Tag management, Media reporting. Adobe Marketing Cloud offers us a way to put all of our data (1st, 2nd,3rd party) in one place, and allows...
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Saiprasad Pashupulate
Executive - Marketing
Manager digital Marketing
Applied Data Finance
Adobe Marketing Cloud3 years of experience

Great Tool for Every Business

Rating: 9 out of 10
April 26, 2022
IncentivizedVetted ReviewVerified User
We use Adobe Marketing Cloud to create email drafts, pull lists that are synced to other data systems, and deploy emails to lists of people sometimes as large as hundreds of t...
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Jack Eizenhafer
Employee - Marketing
Marketing Specialist
SAE International
Adobe Marketing Cloud1 year of experience

An End-to-End Digital Marketing Platform in a Nicely Packaged Suite

Rating: 7 out of 10
August 2, 2017
IncentivizedVetted ReviewVerified User
Adobe Marketing Cloud is a has been a strong tool for our all-in-one solution for end-to-end digital marketing services. The Experience Manager is a strong tool that helps get...
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Jorden Beatty
Team Lead - Marketing
Digital Marketing Director
LGD Communications
Adobe Marketing Cloud2 years of experience

A safe bet

Rating: 6 out of 10
June 24, 2017
IncentivizedVetted ReviewVerified User
The Adobe Marketing Cloud is being used in our company to empower our eCommerce website, by providing tools for web search, testing, targeting content and statistics. We know ...
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Fábio Gomide Nolasco
Employee - Information Technology
UX and Front End Developer
Industrial Distribution Group
Adobe Marketing Cloud1 year of experience
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Pricing

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Adobe Marketing Cloud

Adobe Marketing Cloud

N/A
Unavailable

What is Adobe Marketing Cloud?

Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

From Adobe Labs- Adobe Marketing Cloud & Augmented Reality

YouTube
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Product Details

What is Adobe Marketing Cloud?

Adobe Marketing Cloud Competitors

Adobe Marketing Cloud Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-channel campaign management and marketing resource management capabilities (based on technology acquired with Neolane in 2013), the Adobe Audience Manager data management platform, analytics, and other features, for a complete enterprise-grade solution.

Alterian Real-Time CX Platform, HCL Unica, and Oracle Siebel Enterprise Marketing Suite (discontinued) are common alternatives for Adobe Marketing Cloud.

The most common users of Adobe Marketing Cloud are from Enterprises (1,001+ employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 14)

Adobe (Marketo) does it all. Will you use it all?

Rating: 8 out of 10
Incentivized
June 19, 2024
DM
Daniel McHugh
Director of Marketing
National Institute for Trial Advocacy (Legal Services, 11-50 employees)
Vetted Review
Verified User
Adobe Marketing Cloud
10 years of experience
View profile
Pros
  • Automate email workflows
  • Easily transfer leads/MQLs over to sales reps
  • Inserting dynamic content into emails, landing pages, etc
Cons
  • Tracking clicks on specific links on landing pages
  • Pricing is typically one of the highest
  • Ease of integration with the "smaller" databases. It's easy to integrate with Salesforce but others may pose some problems.

Great Tool for Every Business

Rating: 9 out of 10
Incentivized
April 26, 2022
JE
Jack Eizenhafer
Marketing Specialist
SAE International (Education Management, 1001-5000 employees)
Vetted Review
Verified User
Adobe Marketing Cloud
1 year of experience
Pros
  • It works very well with other data systems such as Salesforce and Workfront.
  • It is very user friendly and offers help if needed.
  • Updates are consistent but don't happen too often.
Cons
  • Sometimes there are odd restrictions with tokens/links in the email build tool.
  • Duplicates of contacts sometimes occur which causes confusion.
  • We have to work with an agency every week because of the vast components our company still doesn't understand perfectly.

Only for the long term, serious and large scale customers.

Rating: 8 out of 10
July 06, 2022
SP
Saiprasad Pashupulate
Manager digital Marketing
Applied Data Finance (Financial Services, 201-500 employees)
Vetted Review
Verified User
Adobe Marketing Cloud
3 years of experience
Pros
  • Great set of features
  • User interface of workspace is very friendly and quick
  • Integrations with 3rd parties are solid
Cons
  • Expensive
  • Very limited tech support
  • hard to setup
  • some features restricted behind a paywall

An End-to-End Digital Marketing Platform in a Nicely Packaged Suite

Rating: 7 out of 10
Incentivized
August 02, 2017
JB
Jorden Beatty
Digital Marketing Director
LGD Communications (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
Adobe Marketing Cloud
2 years of experience
View profile
Pros
  • End-to-end digital marketing suite gives you all the tools you need to create, strategize, execute and track a digital campaign.
  • The Experience Manager is great for managing campaign assets and group collaboration.
  • Targeting has been solid to reach audiences with content that is personalized to their interests.
  • Adobe Analytics has proven to be quite competitive in showcasing our ROI to clients.
Cons
  • The marketing suite is very costly, and often it is difficult to pass through those costs effectively for profitability.
  • Invoice/Estimate management within the suite would be beneficial, but is currently lacking.
  • The social media management services within the suite are strong, but not the best available. Bulk posting and cross-platform can sometimes be clunky and inefficient compared to competitors.

A safe bet

Rating: 6 out of 10
Incentivized
June 24, 2017
FG
Fábio Gomide Nolasco
UX and Front End Developer
Industrial Distribution Group (Wholesale, 1001-5000 employees)
Vetted Review
Verified User
Adobe Marketing Cloud
1 year of experience
View profile
Pros
  • Simple implementation
  • Ready and simple to use for normal use cases
  • Simple interface to manage the systems
  • Great consultants to help you achieve your goals
  • Engineering team willing to accept legitimate request of addition of functionalities
Cons
  • Do not provide a list for the known limitations for their tools
  • Documentation can be vage (as of 2014)
  • Make it easier to add Recommendations to e-mail campaigns
  • Improve autocomplete for search inside search & promote, including possibility easy integration with Recommendations
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