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Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-channel campaign management and marketing resource management capabilities (based on technology acquired with Neolane in 2013), the Adobe Audience Manager data management platform, analytics, and other features, for a complete enterprise-grade solution.Adobe Marketing Cloud will give you 360 degree view of your customerAdobe Marketing Cloud is used by multiple divisions that cover almost the whole organization. It helps multiple business challenges, from understanding customer preferences while using an e-commerce website to responding to a digital marketing campaign, emails, or social media campaign. Adobe Marketing Cloud provides a bunch of different types of applications that can be integrated to get a 360-degree view of your customers.,Adobe Marketing Cloud provides strong capabilities and applications that help better run digital marketing campaigns, manage content and understand an insight. Adobe Marketing Cloud also provides tools to A/B test, CMS, and manage digital campaigns. It also provides strong capabilities to get an insight with Analytics to better understand the user journey.,Customer services could be improved for smaller clients. Adobe Marketing Cloud provides great support for most of its customers, however, it may not work well enough for smaller engagements. Adobe could offer multiple price options based on the usage, which is missing at the moment.,9,Adobe Marketing Cloud certainly improves ROI by providing multiple tools to create, manage and analyze content and user engagement. It could give a negative impact if the organization has limited use of content and does not use the full spectrum of its application since the price is not at the lower end. One of the challenges is the speed of the platform especially, working with the real-time data on big data sets.,Marketo, HubSpot, Salesforce Marketing Cloud Email Studio and Act-On Software,Adobe Analytics, Ooyala, Adobe TargetA powerful (and $$$$) suite of solutions for digital marketing!We use Adobe Marketing Cloud as one of the key solutions for digital marketing and its entire ecosystem. We use it with some of our clients, to help us with the key issues we address with our clients, such as investment optimization, relevant analytics, data prediction, anomalies, audience building, and campaign segmentation, among others.,Integration with several tools of the Adobe Suite and the main marketing platforms Amazing analytics platform. It enables both simple day-to-day analyses and more robust analyses, with customized models of assignment, anomaly identification features, and others. Customizable. The Marketing Cloud is moldable according to your business needs.,The analytics platform (old Omniture.) Not so friendly. There is a higher learning curve if we compare with other platforms in the segment. Sometimes the integration with Adobe Media Optimization and Analytics has a big delay.,10,With Adobe products, I can make better decisions for my client's business, predict budgeting and optimization of campaigns, segmentation of my audience, and with all the robustness for implementation, and customization,Google Analytics Premium and IBM Digital Analytics,Adobe Target, Google BigQuery, IBM Cloud Object StorageAdobe Marketing Cloud is a Powerful, but Pricey ToolWe use Adobe Marketing Cloud to track and implement marketing campaigns for our site. Only a few departments in our organization have first-hand use of the tool, but its effects are felt across our entire company. We use the analytics outputs to gauge the success of a campaign and make decisions on how future campaigns will run. Adobe Marketing Cloud is really a great tool to handle every aspect of our marketing strategy.,Adobe Marketing Cloud has very detailed analytics outputs, assuming you have set your campaigns and assets up correctly. While the implementation of Adobe Marketing Cloud happened a few years ago and was a lengthy process, the attention to detail and around the clock service of the implementation and success teams was greatly appreciated by us. We have been seeing the effects of a job well done by them for years now. Adobe Marketing Cloud allows us to manage all of our targeted campaigns, emails, social media, on-site ads, etc. all in one place.,Adobe Marketing Cloud is fairly expensive compared to some of the other tools out there. While it does provide an excellent tool for the price, it can be a little daunting to some. The learning curve with Adobe Marketing Cloud is fairly steep. When we bring on new employees that will work directly with the tool, it can take weeks until they are up to speed. Like it mentioned before, the initial implementation was a fairly lengthy and complicated process. Staying on top of new campaigns does require quite a bit of knowledge of the tool and our process in order to be properly launched.,9,The conversion rate on our targeted emails has risen since we started with Adobe Marketing Cloud. Initially, the ROI was low as the implementation costs were high from a dollar perspective as well as a man hour cost from our end. We are able to directly see how each campaign performs and how we can tweak them based on the data provided by Adobe Marketing Cloud.An End-to-End Digital Marketing Platform in a Nicely Packaged SuiteAdobe Marketing Cloud is a has been a strong tool for our all-in-one solution for end-to-end digital marketing services. The Experience Manager is a strong tool that helps get a campaign off the ground with great content that we use and disperse across numerous digital channels to reach the audiences that matter most to our clients. The targeting capabilities have been on point thus far, and the ability to track and report on all of our efforts in real time has been critical in showcasing our ROI to clients.,End-to-end digital marketing suite gives you all the tools you need to create, strategize, execute and track a digital campaign. The Experience Manager is great for managing campaign assets and group collaboration. Targeting has been solid to reach audiences with content that is personalized to their interests. Adobe Analytics has proven to be quite competitive in showcasing our ROI to clients.,The marketing suite is very costly, and often it is difficult to pass through those costs effectively for profitability. Invoice/Estimate management within the suite would be beneficial, but is currently lacking. The social media management services within the suite are strong, but not the best available. Bulk posting and cross-platform can sometimes be clunky and inefficient compared to competitors.,7,Team collaboration has vastly improved, especially when working with third-party vendors. Reporting has become more streamlined and accessible to our clients. Campaign creation and organization has been moved to the cloud, freeing up agency resources and increasing overall efficiency.,Moz and HubSpot,Sprout Social, Adobe Experience Manager, Active Collab, Microsoft Office 365, Google AnalyticsA safe betThe Adobe Marketing Cloud is being used in our company to empower our eCommerce website, by providing tools for web search, testing, targeting content and statistics. We know that there were other solutions in the market (some even free), but the company decided to go with Adobe because of their customer support and the integration between the solutions.,Simple implementation Ready and simple to use for normal use cases Simple interface to manage the systems Great consultants to help you achieve your goals Engineering team willing to accept legitimate request of addition of functionalities,Do not provide a list for the known limitations for their tools Documentation can be vage (as of 2014) Make it easier to add Recommendations to e-mail campaigns Improve autocomplete for search inside search & promote, including possibility easy integration with Recommendations,6,We are now able to better understand the user's behaviors in our site The statistics we get through the integration of Adobe Marketing Cloud systems is being very helpful to come up with ideas for improvements We don't need to spend time and energy installing and maintaining Web Servers or Systems, as Adobe Marketing Cloud free us to focus on our business,,2,8Roll Back Your Project TimelineAdobe Marketing Cloud is being used throughout my department to keep every project in sync. This tool allows my team to address different aspects of a project simultaneously. This approach increases efficiency and shaves valuable time off of multiple projects at once. The tool allows for any changes to be updated real time. This keeps everyone working on the latest version of the project at all times.,This tool allows for real time project management. Keeps the latest version synced up for all team members. Allows easy access to projects from anywhere.,More training videos on updates.,10,Provides a substantial savings in software costs. Decreases time spent on projects. Reduces the chance for inconsistency and errors.,Adobe,Act-On, KiteDeskThe Marketing Cloud will reveal the truth.We're using Adobe Analytics across our online marketing organization. We have a wide variety of web properties and an incredible amount of industry specific content. Prior to implementation, we used Google Analytics (the free version), and when I would get questions about how the site was doing, I'd often have no response other than, "That's a very good question." We're now able to see much more clearly what content is driving conversions, how visitors are moving through our sites, and thanks to the various integrations, which conversions are driving revenue. We also have a much better idea of who is coming to our site.,Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content. Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions. Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site.,The Workspaces tool is nice, but not as functional as Ad Hoc Analysis. I think some power has been sacrificed for ease of use. To get this power, you will need a dedicated implementation developer and you will need to train up your own developers on how to maintain and update the tool. I think the power of analysis you get out of the tool is 100% worth the development resources required (by basing your decisions on good data, you'll save development resources in the long run), but you should be aware of this. I think you should be able to stack segments in Ad Hoc Analysis as you can in the main UI.,10,Growth - We now know where to focus our efforts. This has led to increased conversion and an increased conversion rate as we figure out exactly where our effective content is. Spend - We are concentrating our resources where they matter. We've learned that some of our web properties are not paying dividends and so can we can safely reduce spend in those areas. Content - We are finding the right content to draw in visitors and get them to convert. We're also finding the shortcomings. This is going to be key to reducing our bounce rate.,Google Analytics,Evergage, HipChat, BlueJeansA powerful tool, if you have a plan for it.Adobe Marketing Cloud was the essential tool to identify in which stage of the conversion funnel customers stand and inform sales department on maturity of leads. By integrating the tool with the company's CRM solution we were able to feed registered user navigation patterns into a model to predict likelihood of conversion and flag leads automatically. The tool was also used by the marketing team as a source of pre and post-campaign intelligence. Discover—one of the most versatile tools in Adobe Marketing Cloud—allowed us to fine-tune our user segmentation and develop our own metrics.,While most web analytics tools rely on aggregate navigation data, Adobe Marketing Cloud allows analysis up to the individual user-level—an essential feature for companies doing digital marketing for B2B. Flexibility defining custom variables. You can customize the tool to fit your business' needs. Allows integration with 3rd party tools such as CRM and sales software.,Price. If all you need is a basic web stats, you should choose a cheaper/free and more intuitive solution. Scarcity of professionals proficient at the tool combined with a steep learning curve has to be taken into consideration before adoption. Endless customizations can give you to more data than you need. If you don't have an plan in place for analytics you'll end up a victim of "analysis-paralysis",6,Adobe Marketing Cloud has been a valuable customer-aquisition asset for several B2B companies I've had contact with. While return in investment depends on other variables surrounding the tool and the business, consistent increase in lead-to-conversion rates have been a good indication of increase in performance. For B2C businesses, however, Adobe Marketing Cloud can be an overkill solution. Its high license, implementation and maintenance costs make it a hard investment to back, since cheaper solutions can provide the same kinds of insights. If poorly implemented the tool can give you misleading information and discredit the marketing analytics professionals/section of the business.,Google Analytics,5Top of the line and top of budget $$$As an agency, Adobe Marketing Cloud is one of our key partners. Depending on our clients' needs, we may recommend implementation of Adobe or develop strategies to use it efficiently. It is the industry leader in marketing cloud tech, focused on the idea of account-based marketing -- marketing to each individual prospect or customer through integration of data and highly-specific targeting. Though the tool unites marketing and development teams, it's essential to foster that unity in practice too.,personalized marketing through a clear and complete understanding of how all marketing channels are working together visualized customer experience, showing marketing efforts and customer reactions marketing automation, easy to set up repeating workflows like emails to support specific behavioral targeting,Price - it's very expensive which leaves it out of reach for mid-level and smaller companies clunky visuals - competitors like Oracle have a more aesthetically appealing interface, though less functionality constantly changing, names of modules are changing as Adobe acquires new tech and phases it into existing cloud,8,Increased conversion rates due to a clearer picture of the customer experience Better attribution through deeper analytics and reporting Difficult to sell as an agency because of price point,IBM Marketing CloudInvest in human capital before you invest in the toolAs an agency, we used Adobe Marketing Cloud to help our clients analyze and optimize their website and media performance.,Online behavior data collection Testing and targeting different user experiences Integrating 1st and 3rd party data to build audiences,Implementation and activation still requires high level of expertise Reporting and analysis can be cumbersome and inflexible,7,As an agency, we typically see the highest return with clients that are more sophisticated and that have the ability to invest in multiple components, as well as have the internal resources and processes to act on the data and insights. I've also seen less sophisticated clients invest in one or two components without having a deep understanding of how to use them or the expertise to use them efficiently to have a significant business impact.,Google Analytics Premium,Google Analytics Premium, Google BigQuery, DoubleClick, Webtrends Analytics, IBM Marketing CloudAdobe Marketing Cloud is a giant among its competitorsAdobe Marketing Cloud is pretty revolutionary when it comes to data storage – specifically for marketing, since it doesn’t keep information in a single folder, but makes it accessible to each user in a series of folders, at any given time. This, in turn, makes the customer experience better because there are no loading delays. At my organization, we use it to target and manage our clients' audience, and basically optimize their use of media.,Personalized Customer Experience – We've never had a problem getting on the horn with Adobe, if we had a problem or a question. They have an entire interface FAQ dedicated to answering questions, and most of the time we found our answer in that. We don't have to wait to chat (though that's an option) or waste time on the phone. Media Optimizer – Everything is there, right when you need it. Like I stated prior, Adobe has everything that's accessible to everyone, so its user experience is wonderful. You don't have to wait for files to download, or sift through files on your FTP. Everything is clearly labeled, right there in front of you Campaign – Adobe has a great interface for creating new digital marketing campaigns. Novices can pick it up and run with, while older, seasoned pros will find the helpful tools they need to get the project up and running.,Like I stated prior, Adobe Marketing is a great tool for people who know what they're doing, and novices to pick up and run with, but teaching it to larger organizations can be a bit of a pain. For example, Adobe Analytics can pool a ton of results into a single result, which can be a bit confusing if you're not privy to this sort of thing. I would like to see more cross-training implementation, there's always room for improvement. Reporting may be the weakest link out of the whole program, with more advanced reporting, businesses can always integrate the data, like post-campaign execution.,8,Better customer response – Our clients get better feedback based on the analytics provided. We're able to see what drives our customers – through analytics of click-based review, we're able to see what posts get the most response from our customer base, and we're able to shape our marketing based off that. We save money – In the long run, Adobe Marketing Cloud does the work of several people. In the past, we've spent a ton of money on marketing research. Now, we can just get all the tools we need from a subscription-based service.,,Google Analytics, Google Charts, Google Cloud SQL
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Adobe Marketing Cloud
89 Ratings
Score 8.2 out of 101
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Adobe Marketing Cloud Reviews

Adobe Marketing Cloud
89 Ratings
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Score 8.2 out of 101

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June 13, 2019

Adobe Marketing Cloud will give you 360 degree view of your customer

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Adobe Marketing Cloud provides strong capabilities and applications that help better run digital marketing campaigns, manage content and understand an insight.
  • Adobe Marketing Cloud also provides tools to A/B test, CMS, and manage digital campaigns.
  • It also provides strong capabilities to get an insight with Analytics to better understand the user journey.
  • Customer services could be improved for smaller clients. Adobe Marketing Cloud provides great support for most of its customers, however, it may not work well enough for smaller engagements.
  • Adobe could offer multiple price options based on the usage, which is missing at the moment.
Read this authenticated review
Luiz Lai profile photo
August 27, 2018

A powerful (and $$$$) suite of solutions for digital marketing!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Integration with several tools of the Adobe Suite and the main marketing platforms
  • Amazing analytics platform. It enables both simple day-to-day analyses and more robust analyses, with customized models of assignment, anomaly identification features, and others.
  • Customizable. The Marketing Cloud is moldable according to your business needs.
  • The analytics platform (old Omniture.) Not so friendly. There is a higher learning curve if we compare with other platforms in the segment.
  • Sometimes the integration with Adobe Media Optimization and Analytics has a big delay.
Read Luiz Lai's full review
No photo available
January 14, 2019

Adobe Marketing Cloud is a Powerful, but Pricey Tool

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Adobe Marketing Cloud has very detailed analytics outputs, assuming you have set your campaigns and assets up correctly.
  • While the implementation of Adobe Marketing Cloud happened a few years ago and was a lengthy process, the attention to detail and around the clock service of the implementation and success teams was greatly appreciated by us. We have been seeing the effects of a job well done by them for years now.
  • Adobe Marketing Cloud allows us to manage all of our targeted campaigns, emails, social media, on-site ads, etc. all in one place.
  • Adobe Marketing Cloud is fairly expensive compared to some of the other tools out there. While it does provide an excellent tool for the price, it can be a little daunting to some.
  • The learning curve with Adobe Marketing Cloud is fairly steep. When we bring on new employees that will work directly with the tool, it can take weeks until they are up to speed.
  • Like it mentioned before, the initial implementation was a fairly lengthy and complicated process. Staying on top of new campaigns does require quite a bit of knowledge of the tool and our process in order to be properly launched.
Read this authenticated review
Jorden Beatty profile photo
August 02, 2017

An End-to-End Digital Marketing Platform in a Nicely Packaged Suite

Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • End-to-end digital marketing suite gives you all the tools you need to create, strategize, execute and track a digital campaign.
  • The Experience Manager is great for managing campaign assets and group collaboration.
  • Targeting has been solid to reach audiences with content that is personalized to their interests.
  • Adobe Analytics has proven to be quite competitive in showcasing our ROI to clients.
  • The marketing suite is very costly, and often it is difficult to pass through those costs effectively for profitability.
  • Invoice/Estimate management within the suite would be beneficial, but is currently lacking.
  • The social media management services within the suite are strong, but not the best available. Bulk posting and cross-platform can sometimes be clunky and inefficient compared to competitors.
Read Jorden Beatty's full review
Fábio Gomide Nolasco profile photo
June 24, 2017

A safe bet

Score 6 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Simple implementation
  • Ready and simple to use for normal use cases
  • Simple interface to manage the systems
  • Great consultants to help you achieve your goals
  • Engineering team willing to accept legitimate request of addition of functionalities
  • Do not provide a list for the known limitations for their tools
  • Documentation can be vage (as of 2014)
  • Make it easier to add Recommendations to e-mail campaigns
  • Improve autocomplete for search inside search & promote, including possibility easy integration with Recommendations
Read Fábio Gomide Nolasco's full review
Gitai Ben-Ammi profile photo
November 11, 2016

The Marketing Cloud will reveal the truth.

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content.
  • Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions.
  • Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site.
  • The Workspaces tool is nice, but not as functional as Ad Hoc Analysis. I think some power has been sacrificed for ease of use.
  • To get this power, you will need a dedicated implementation developer and you will need to train up your own developers on how to maintain and update the tool. I think the power of analysis you get out of the tool is 100% worth the development resources required (by basing your decisions on good data, you'll save development resources in the long run), but you should be aware of this.
  • I think you should be able to stack segments in Ad Hoc Analysis as you can in the main UI.
Read Gitai Ben-Ammi's full review
Rodrigo Domingues profile photo
July 14, 2014

A powerful tool, if you have a plan for it.

Score 6 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • While most web analytics tools rely on aggregate navigation data, Adobe Marketing Cloud allows analysis up to the individual user-level—an essential feature for companies doing digital marketing for B2B.
  • Flexibility defining custom variables. You can customize the tool to fit your business' needs.
  • Allows integration with 3rd party tools such as CRM and sales software.
  • Price. If all you need is a basic web stats, you should choose a cheaper/free and more intuitive solution.
  • Scarcity of professionals proficient at the tool combined with a steep learning curve has to be taken into consideration before adoption.
  • Endless customizations can give you to more data than you need. If you don't have an plan in place for analytics you'll end up a victim of "analysis-paralysis"
Read Rodrigo Domingues's full review
No photo available
March 31, 2017

Top of the line and top of budget $$$

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • personalized marketing through a clear and complete understanding of how all marketing channels are working together
  • visualized customer experience, showing marketing efforts and customer reactions
  • marketing automation, easy to set up repeating workflows like emails to support specific behavioral targeting
  • Price - it's very expensive which leaves it out of reach for mid-level and smaller companies
  • clunky visuals - competitors like Oracle have a more aesthetically appealing interface, though less functionality
  • constantly changing, names of modules are changing as Adobe acquires new tech and phases it into existing cloud
Read this authenticated review
No photo available
March 29, 2017

Invest in human capital before you invest in the tool

Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Online behavior data collection
  • Testing and targeting different user experiences
  • Integrating 1st and 3rd party data to build audiences
  • Implementation and activation still requires high level of expertise
  • Reporting and analysis can be cumbersome and inflexible
Read this authenticated review
No photo available
March 24, 2017

Adobe Marketing Cloud is a giant among its competitors

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Personalized Customer Experience – We've never had a problem getting on the horn with Adobe, if we had a problem or a question. They have an entire interface FAQ dedicated to answering questions, and most of the time we found our answer in that. We don't have to wait to chat (though that's an option) or waste time on the phone.
  • Media Optimizer – Everything is there, right when you need it. Like I stated prior, Adobe has everything that's accessible to everyone, so its user experience is wonderful. You don't have to wait for files to download, or sift through files on your FTP. Everything is clearly labeled, right there in front of you
  • Campaign – Adobe has a great interface for creating new digital marketing campaigns. Novices can pick it up and run with, while older, seasoned pros will find the helpful tools they need to get the project up and running.
  • Like I stated prior, Adobe Marketing is a great tool for people who know what they're doing, and novices to pick up and run with, but teaching it to larger organizations can be a bit of a pain. For example, Adobe Analytics can pool a ton of results into a single result, which can be a bit confusing if you're not privy to this sort of thing.
  • I would like to see more cross-training implementation, there's always room for improvement.
  • Reporting may be the weakest link out of the whole program, with more advanced reporting, businesses can always integrate the data, like post-campaign execution.
Read this authenticated review

About Adobe Marketing Cloud

Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-channel campaign management and marketing resource management capabilities (based on technology acquired with Neolane in 2013), the Adobe Audience Manager data management platform, analytics, and other features, for a complete enterprise-grade solution.

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Adobe Marketing Cloud Technical Details

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Mobile Application:No