Adobe Target Reviews

Google Optimize - Way better than Adobe, even the free version. It automatically work with Google Analytics, and tracks revenue out of the box. Fantastic. Use this.

Optimizely - As a paid service, this is another good option. Tracks revenue out of the box, good heatmapping, most basic features are included and actually work without needing tons of IT help. Customer support is excellent as well - actaully listens, answers questions fully, helps troubleshoot, and they will be happy to hop on a call or chat for instant service.

Adobe Target does none of these things.

Previously, we had the opportunity to work with some similar services and to be honest we had a disastrous experience because they were not what we were looking for, but since Adobe Target was implemented it has proven to be a highly professional service for our company.

In my personal opinion, Optimizely is a clear choice here while Google Optimize is for the low-budget minded decision-makers and Evergage for the COE more geared toward personalization; however, in our case we were already locked into using Target prior to my arrival. I don't want to say it's all bad - just, in my opinion, lacks in comparison to Optimizely, especially in the customer service you receive from them vs. Adobe (night and day in my experience).

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.

I have not used another product like Adobe Target.

We seriously considered another software but because we use so many other Adobe products this made the most sense for us. If you are not dependent on other Adobe software and are a smaller company, in my opinion, Target may not be the best fit.

Usability and implementation is harder with other products than with Test and Target.

Target has far superior functionality, it integrates with Adobe Analytics and is easy to build tests.

I have used Google Analytics on my personal website but I can't compare it with Test and Target, because Google Analytics is free which will do less than what Adobe Test and Target does.

Adobe Test & Target is far superior to these other solutions, but is really meant for a more advanced company. Optimizely is better for a startup because of price point and ease of use.

I don't know any other alternative

Webtrends Optimize was on the list. Ultimately, my previous experience with Adobe T&T led us to make the decision to use it.

It fits on top of our comprehensive data stack

We have looked at Optimizely but at this point are sticking with Test & Target. We like the integration it has with our Analytics tools such as Ad Hoc and SiteCatalyst. Also, we feel that Adobe has some interesting products that we would like to dig into in the future such as Audience Manager.

Other products that are typically within the same consideration set are Maxymiser and Monetate. Each tool has its own pros and cons and the best tool can vary depending on the organizations goals, requirements, budget, team structure, etc.

While my organization has been using Adobe Test & Target, I have had the chance to evaluate Optimizely, another tool that allows for multivariate testing with a smooth interface. The reason I like to stick with Adobe Test & Target is its ability to interface and interact with other Adobe products. If your company already provides the tools for other Adobe products, it just makes sense to use Adobe Test and & Target because the data can be transferred to any of the applications in the Omniture Suite.

We ultimately actually left Test and Target for Monetate, as Monetate was a much easier to use product and we liked their product roadmap more. Test and Target, however, did have stronger reporting and analytics - something which Monetate is improving, but is still a bit behind Adobe on.

Many of the same features, but Adobe Test and Target was much more expensive.