September 03, 2013
Adobe Target: "Expensive, inaccurate, and 70% not useful."
Implementation
2
TrustRadius
Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.https://media.trustradius.com/product-logos/V1/nr/BNKFU2DZMX77.PNGAdobeExpensive, inaccurate, and 70% not useful.2013-09-03T23:00:15.127ZThe product interface is very easy to use. Tests are easy to set up and manage.,From the development standpoint, tests are not any easier to set up than they would be manually. They actually are more complicated and provide more work to our development team.
The software is extremely expensive. You cannot segment your tests or campaigns by geo-targeting, for example, unless you pay extra for that portion of the package.
Customer service was easy to get into contact with, but your consulting time with them is very limited, and they weren't always knowledgeable about the issues you needed help with.
The software is mainly centered around the "Target" portion of the product (I would say about 75% of the product is devoted to this). Once testing completes, there are many options to push your winning campaigns live and target them to specific segments. Unfortunately this adds to the expense of the software; you pay by impressions. We also use an external ad display software. For these reasons, we did not use any of the targeting portion of the product, which left 75% of it unusable.
Test results are real-time, but we found they weren't always accurate. For example, when we would implement the winning campaign from a test, we often found no drastic improvement in conversion, or sometimes it even converted worse.,Our site is primarily motivated to generate more traffic and conversions (leads) for our clients. In using this software, we had hoped to optimize our traffic and lead generating pieces so that we maximized signups.,1,3,This product is used for A/B testing to help optimize conversions across our site.,,Implemented in-house,2,Online training
In-person training
Self-taught,9,4,You can get the basics from self-training, but you miss a lot of the additional features and details without doing a formal training. If a company is going to seriously invest and use this software, I highly recommend you pay for a trainer to come and help you.,4Sarah SchickTest & Target Review2013-10-15T21:48:51.761ZAllows for A/B and MVT Testing very well.
Provides detailed reporting.
Relatively simple implementation.
Allows marketers to test content without IT involvement.,Implementation is dated now compared to other tools.
Some of the 'flexibility' of the tool actually makes it more complex.,Increases in conversion of 50-100% depending on the pages.,8,8,4,3,Testing landing pages and conversion funnel pages.
Optimization of purchase process.
Provide statistical analysis of variations to secure the most optimal process for customers.,,,Implemented in-house,8,Self-taught,I would recommend certification/training. Since I had completed it before in a previous job, we didn't need to pay for it again.,No need, the software had what we needed.,No,8,8,8,Adobe SiteCatalyst,,Where possible, negotiate to only be billed in active tests. Often times, you will have 'empty' marketing boxes tagged that will be billed if you're not careful.Bryant HoopesAdobe T&T2013-10-23T18:13:52.548ZIt tracks and monitors visitors, conversion and dozens of site metrics. T&T allows us to present several different experiences to consumers while monitoring the success of each change.,It does not always work with other software platforms such as Demandware.,T&T has increased revenue for my company by helping identify areas our site can improve. We have generated an additional $10 million plus in revenue.,10,9,5,3,We use T&T to do A/B testing across a variety of different websites.,Professional services company,7,In-person training,8,We needed some unique configuration based on our company's business model.,Yes,3,6,7,7,Demandware.,,Charged based on Mboxs firing. Higher the volume, the cheaper per fire.Brett JohnsonTest & Target helps us create a great customer experience2013-10-18T15:15:28.783ZIn the primary uses in which we use T&T, it helps with the delivery of content.
T&T helps segment the users we are targeting during the promotional period we are using the system for.,I have not run into any issues with our current usage.,The system has helped create a great user experience, therefore generating more traffic and increasing conversion on the site.,8,7,4,2,We currently use T&T to help serve dynamic content during promotions.,,Implemented in-house,9,Online training,8,9,8,10,9,We will be implementing on two of our other domains within the coming year.,,I'm not sure on this aspect, negotiation and final sale was done prior to my joining the web team.Jeremiah Graham, MBAYou too can run 100+ Tests a Month with Test&Target2013-08-15T21:52:35.331ZGreat for pushing content quickly to site and tracking success metrics.
Ease of use for marketers, but ability to become more complex for technical web development.,Needs to be integrated with Adobe Marketing Suite, primarily SiteCatalyst. Does not even integrate well with the suite even though it is from the same product line.
Can get very confusing and detailed. Need to spend a good bit of time training on it.
Adobe recommends mBoxes around each area you want to test. This is not needed, save your time and money and place a global mBox on the page and run tests with some basic JavaScript and jQuery.,8,Increased bookings.
Increased Conversions Rates.
Ability to implement personalization models.
Integrate with 3rd party solutions such as Jira, Qlikview, etc. but took good bit of development to do.,Used primarily for A/B and Multivariate testing. Then used as a very agile CMS to get content pushed to site without backend changes to the page structure.,Used as a CMS due to ability to quickly launch new creatives & copy
Personalized offers based on incoming variables
Temporary bug fixes till proper fix deployment,8,No,Vendor implemented
Implemented in-house,9,Online training
In-person training
Self-taught,7,5,It was easy but helpful to have the learning manual. I recommend learning from an expert.,Yes,5Verified User
Unspecified
Adobe Target
117 Ratings
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