Adobe Target Reviews

119 Ratings
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Score 8.3 out of 101

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Bryant Hoopes profile photo
October 15, 2013

Test & Target Review

Score 8 out of 10
Vetted Review
Verified User
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Implementation

8
Ensure that documentation is thorough and detailed. Make no assumptions that IT or developers know why they are doing what you're asking them to do, and provide detailed instructions to them.
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Score 8 out of 10
Vetted Review
Verified User
Review Source

Implementation

9
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls.

Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable.
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Feature Scorecard Summary

a/b experiment testing (2)
9.5
Split URL testing (2)
8.5
Multivariate testing (2)
9.5
Multi-page/funnel testing (2)
7.0
Cross-browser testing (1)
8
Mobile app testing (1)
7
Test significance (2)
8.5
Visual / WYSIWYG editor (2)
8.0
Advanced code editor (2)
7.5
Page surveys (1)
6
Preview mode (1)
8
Test duration calculator (2)
9.5
Experiment scheduler (2)
9.0
Experiment workflow and approval (1)
7
Dynamic experiment activation (1)
8
Client-side tests (2)
9.5
Mutually exclusive tests (2)
9.5
Standard visitor segmentation (2)
8.5
Behavioral visitor segmentation (2)
9.0
Traffic allocation control (2)
9.5
Website personalization (2)
9.5
Heatmap tool (1)
9
Click analytics (1)
9
Scroll maps (1)
9
Form fill analysis (1)
7
Conversion tracking (1)
9
Goal tracking (1)
9
Test reporting (2)
9.0
Results segmentation (1)
9
CSV export (1)
9
Experiments results dashboard (2)
9.0

About Adobe Target

Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.

Adobe Target Integrations

Oracle DMP (Bluekai)

Adobe Target Competitors

Adobe Target Technical Details

Operating Systems: Unspecified
Mobile Application:No