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Adobe Target Reviews

118 Ratings
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Score 8.2 out of 100

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Reviews (1-3 of 3)

Sarah Schick profile photo
September 03, 2013

Expensive, inaccurate, and 70% not useful.

Sarah Schick
Score 3 out of 10
Vetted Review
Verified User
Review Source

In-Person Training

9
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use).
Read Sarah Schick's full review

Adobe Target Scorecard Summary

Likelihood to Recommend (118)
8.2
Likelihood to Renew (24)
6.3
Usability (4)
1.1
Availability (4)
6.1
Performance (3)
8.0
Support (8)
4.5
In-Person Training (3)
8.1
Online Training (3)
6.1
Implementation (5)
7.2

Feature Scorecard Summary

a/b experiment testing (3)
9.0
Split URL testing (3)
8.3
Multivariate testing (3)
8.7
Multi-page/funnel testing (3)
7.3
Cross-browser testing (2)
7.5
Mobile app testing (2)
6.0
Test significance (3)
6.7
Visual / WYSIWYG editor (3)
5.7
Advanced code editor (3)
8.0
Page surveys (1)
6
Preview mode (2)
5.5
Test duration calculator (3)
7.3
Experiment scheduler (3)
9.0
Experiment workflow and approval (1)
7
Dynamic experiment activation (1)
8
Client-side tests (2)
9.5
Server-side tests (1)
8
Mutually exclusive tests (3)
8.0
Standard visitor segmentation (3)
8.0
Behavioral visitor segmentation (3)
8.0
Traffic allocation control (3)
9.7
Website personalization (3)
8.7
Heatmap tool (1)
9
Click analytics (1)
9
Scroll maps (1)
9
Form fill analysis (1)
7
Conversion tracking (2)
6.0
Goal tracking (2)
6.5
Test reporting (3)
7.0
Results segmentation (2)
5.5
CSV export (2)
5.0
Experiments results dashboard (3)
6.6

About Adobe Target

Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.
Categories:  Digital Experience,  Feature Management,  A/B Testing

Adobe Target Integrations

Oracle DMP (Bluekai)

Adobe Target Competitors

Adobe Target Technical Details

Operating Systems: Unspecified
Mobile Application:No