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Adobe Target Reviews

124 Ratings
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Score 8.3 out of 100

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Reviews (1-3 of 3)

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September 03, 2013

Expensive, inaccurate, and 70% not useful.

Sarah Schick | TrustRadius Reviewer
Sarah Schick
Score 3 out of 10
Vetted Review
Verified User
Review Source

In-Person Training

9
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use).
Read Sarah Schick's full review
April 14, 2014

You too can run 100+ Tests a Month with Test&Target

Anonymous | TrustRadius Reviewer
Verified User
Score 8 out of 10
Vetted Review
Verified User
Review Source

In-Person Training

7
Consultants understand how to use the product and business approach but not how it works technically and how to improve the technical implementation. Their rockstar technical consultant left.
Read this authenticated review

Adobe Target Scorecard Summary

Likelihood to Recommend (124)
8.3
Likelihood to Renew (24)
6.3
Usability (4)
1.1
Availability (4)
6.1
Performance (3)
8.0
Support Rating (9)
4.2
In-Person Training (3)
8.1
Online Training (3)
6.1
Implementation Rating (5)
7.2

Feature Scorecard Summary

a/b experiment testing (4)
8.7
Split URL testing (4)
8.0
Multivariate testing (4)
8.1
Multi-page/funnel testing (4)
7.7
Cross-browser testing (3)
7.3
Mobile app testing (3)
5.9
Test significance (4)
6.6
Visual / WYSIWYG editor (4)
6.1
Advanced code editor (4)
8.0
Page surveys (2)
6.8
Visitor recordings (1)
8.2
Preview mode (3)
5.7
Test duration calculator (3)
6.8
Experiment scheduler (4)
8.5
Experiment workflow and approval (2)
7.8
Dynamic experiment activation (2)
7.5
Client-side tests (3)
8.6
Server-side tests (2)
7.2
Mutually exclusive tests (4)
7.4
Standard visitor segmentation (4)
7.8
Behavioral visitor segmentation (4)
7.4
Traffic allocation control (4)
8.8
Website personalization (4)
8.1
Heatmap tool (2)
7.3
Click analytics (2)
7.9
Scroll maps (2)
7.9
Form fill analysis (2)
6.6
Conversion tracking (3)
5.9
Goal tracking (3)
6.6
Test reporting (4)
6.8
Results segmentation (3)
5.8
CSV export (3)
5.1
Experiments results dashboard (4)
6.4

What is Adobe Target?

Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.
Categories:  Digital Experience,  Feature Management,  A/B Testing

Adobe Target Integrations

Oracle DMP (Bluekai)

Adobe Target Competitors

Adobe Target Technical Details

Operating Systems: Unspecified
Mobile Application:No