Adobe Target Reviews

119 Ratings
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Score 8.3 out of 101

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Reviews (1-25 of 29)

Vaibhav Choksi profile photo
Score 9 out of 10
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Likelihood to Recommend

I recommend Adobe Target for a 360-degree understanding of your customer. It helps to build a feature roadmap that is a customer-first and sets a stone for success. It is vital to better understand the customer journey and build product features that customers love.
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Score 10 out of 10
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Likelihood to Recommend

Adobe Target is extremely well suited for experience testing, A/B testing, and personalization on a website. As it fully integrates with the Adobe Marketing Cloud, it can take advantage of having both Adobe Analytics and Audience Manager segments. If you are already using the Adobe Marketing Cloud, Target is a no-brainer next step.
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Score 8 out of 10
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Adobe Target is well suited for organizations that produce a variety of content types, run different types of campaigns, and desire to do frequent A/B testing of content to measure effectiveness, especially if they desire to serve those different content experiences to different audience groups. It also is useful for those that like to test short-term page modifications. It is less appropriate for organizations that have very static content, or those without the need to run A/B testing.
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Score 7 out of 10
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1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.

2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.

3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.

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Score 8 out of 10
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Likelihood to Recommend

Any business that makes online revenue will benefit from testing and targeting with this tool. It's not appropriate for small businesses, considering the cost.
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Petrik Oh profile photo
April 08, 2015

READ

Score 8 out of 10
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Likelihood to Recommend

The product is suitable for UXI groups and analytics teams.
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Richard Hayes profile photo
Score 9 out of 10
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Likelihood to Recommend

It's a very flexible tool with some great features however you'll need to have users that understand your business but are also technically savvy. If you don't have the right people/person then you may want to consider something easier to use ..saying that I believe the Standard version that was recently released has tried to address this however it's a beta product right now with more than a few issues.
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Abdulrahman Jasim profile photo
Score 8 out of 10
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Likelihood to Recommend

I used Adobe Test and Target for almost a year and I really liked it. I was amazed by its capability and performance in testing, targeting, and optimization. I could test quickly and more often and target my visitors with confidence.
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Leo Ko profile photo
Score 8 out of 10
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Likelihood to Recommend

Adobe Test & Target is a tool that delivers what it says, it offers insightful results to help improve user experience and performance. However, it does require thoughtful planning, road map, proper technical staff in order to fully maximize the potential of it and leverage its capabilities to benefit your operation. But that is not the problem of the software, it is the preparation the team is required to have in order to succeed with this tool.
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Sarah Schick profile photo
Score 3 out of 10
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Likelihood to Recommend

If your website is lighter in traffic and you have the money to pay for this software, it is good for serving ads and targeting user segments. But if you are comfortable with doing this process manually and have a good development team to help you, it would be better to save your investment.
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Brett Johnson profile photo
October 23, 2013

Adobe T&T

Score 9 out of 10
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Likelihood to Recommend

If you are interested in doing web testing for any small, medium, or large organization T&T is the only software program you should should consider.
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Jeremiah Graham, MBA profile photo
Score 7 out of 10
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Likelihood to Recommend

Overall, I really enjoy using Test & Target. The system has provided some much needed robustness to our promotions when we need it. It has helped create a really great user experience during the promotions for which we have used T&T, and our customers seem to be really attracted to the responsiveness we are able to create while using Test & Target
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Score 8 out of 10
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Likelihood to Recommend

I feel you need to have a dedicated developer who works solely in Test & Target. If you have that resource, and ensure to train the resource sufficiently, it will make it much easier to be able to run tests and have a clean testing program.
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Score 9 out of 10
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Likelihood to Recommend

Adobe Target is a great tool in and of itself, but if you're already using other products within the Adobe Digital Marketing Cloud then the streamlined integration with those tools can provide even more value. Also, be aware of the collective effort that any testing & optimization program requires. You should have a comprehensive team in place to drive strategy, manage deployment/implementation, develop creative assets, manage execution & operations, perform analysis, and provide insights/recommendations.
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Score 9 out of 10
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Likelihood to Recommend

The software is exemplary in traffic segmentation and has the ability to set up custom metrics using its intuitive interface. The implementation of the product itself is very intuitive and uses simple terminology. It's easy to insert code snippets. Its ability to create custom javascript tests is a feature that blows other tools out of the water.
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Score 6 out of 10
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Likelihood to Recommend

The old system was a high powered option for people wanting to do some specific testing, but not very good for building out simple targeted experiences by a nontechnical end-user. The "new" version is much simplified, but also has lost a lot of the more powerful aspects.
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Feature Scorecard Summary

a/b experiment testing (2)
9.5
Split URL testing (2)
8.5
Multivariate testing (2)
9.5
Multi-page/funnel testing (2)
7.0
Cross-browser testing (1)
8
Mobile app testing (1)
7
Test significance (2)
8.5
Visual / WYSIWYG editor (2)
8.0
Advanced code editor (2)
7.5
Page surveys (1)
6
Preview mode (1)
8
Test duration calculator (2)
9.5
Experiment scheduler (2)
9.0
Experiment workflow and approval (1)
7
Dynamic experiment activation (1)
8
Client-side tests (2)
9.5
Mutually exclusive tests (2)
9.5
Standard visitor segmentation (2)
8.5
Behavioral visitor segmentation (2)
9.0
Traffic allocation control (2)
9.5
Website personalization (2)
9.5
Heatmap tool (1)
9
Click analytics (1)
9
Scroll maps (1)
9
Form fill analysis (1)
7
Conversion tracking (1)
9
Goal tracking (1)
9
Test reporting (2)
9.0
Results segmentation (1)
9
CSV export (1)
9
Experiments results dashboard (2)
9.0

About Adobe Target

Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.

Adobe Target Integrations

Oracle DMP (Bluekai)

Adobe Target Competitors

Adobe Target Technical Details

Operating Systems: Unspecified
Mobile Application:No