Adobe Target Reviews

119 Ratings
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Score 8.3 out of 101

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Reviews (1-24 of 24)

Richard Hayes profile photo
Score 9 out of 10
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10
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish.
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Abdulrahman Jasim profile photo
Score 8 out of 10
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5
I gave that rate, because currently our organization does not need more resources in those fields where Adobe Test and Target has been used. But, I would love to learn more about Adobe Test and Target.
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Paul Labrise profile photo
Score 9 out of 10
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10
Once you get started with your testing program, you realize that it is necessary to continue. You must keep optimizing in order to remain a vital competitor in today's marketing world. Even if you're not using Test & Target or any other user experience testing software, you ought to be performing comparison tests on your own, simply by routing your audience to different experiences and quantifying the aggregate of the results.
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Leo Ko profile photo
Score 8 out of 10
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8
It's been working great for us even though it has its shortcomings, but it integrates well with other tools that we already have. Unless there is a tool that stands out from the crowd and offers much more benefit, we will be most likely to renew this software.
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December 04, 2014

Test & Target

Score 10 out of 10
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10
This software is the most difficult to use in the industry but also the most robust. With the excellent support we receive this is a great product.
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Score 9 out of 10
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9
It is unlikely that the business will discontinue its use of Adobe Test & Target, as so many of the company's resources have gone into this product such as training individuals and developing a relationship with Adobe. Their technical support is great and the service they provide us is invaluable. It has become the backbone of the marketing department.
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Score 8 out of 10
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5
Internal challenges, as well as lack of support from the Adobe team make it a tough decision to prove the value of the tool: We struggled with organizing a team of stakeholders internally to own and manage the product - which contributed to being able to make full use of the tool and prove its value. We reached out to Adobe for support, but they weren't able to provide us help internally (which was understood). We struggled with overall support from Adobe and had a few switches in terms of account managers/contacts from Adobe that did not help us stay on track either.
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October 21, 2013

T&T Review

Score 7 out of 10
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7
Tool is easy to use for both from both an analytics perspective (the tests are easy to run and the data is easy to understand) and also from an operational/technology perspective (it's not too difficult to set up tests using Mboxes, etc).
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Feature Scorecard Summary

a/b experiment testing (2)
9.5
Split URL testing (2)
8.5
Multivariate testing (2)
9.5
Multi-page/funnel testing (2)
7.0
Cross-browser testing (1)
8
Mobile app testing (1)
7
Test significance (2)
8.5
Visual / WYSIWYG editor (2)
8.0
Advanced code editor (2)
7.5
Page surveys (1)
6
Preview mode (1)
8
Test duration calculator (2)
9.5
Experiment scheduler (2)
9.0
Experiment workflow and approval (1)
7
Dynamic experiment activation (1)
8
Client-side tests (2)
9.5
Mutually exclusive tests (2)
9.5
Standard visitor segmentation (2)
8.5
Behavioral visitor segmentation (2)
9.0
Traffic allocation control (2)
9.5
Website personalization (2)
9.5
Heatmap tool (1)
9
Click analytics (1)
9
Scroll maps (1)
9
Form fill analysis (1)
7
Conversion tracking (1)
9
Goal tracking (1)
9
Test reporting (2)
9.0
Results segmentation (1)
9
CSV export (1)
9
Experiments results dashboard (2)
9.0

About Adobe Target

Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.

Adobe Target Integrations

Oracle DMP (Bluekai)

Adobe Target Competitors

Adobe Target Technical Details

Operating Systems: Unspecified
Mobile Application:No