Adobe Target Reviews

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Score 8.3 out of 101

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Bryant Hoopes profile photo
October 15, 2013

Test & Target Review

Score 8 out of 10
Vetted Review
Verified User
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Key Negotiation Points

Where possible, negotiate to only be billed in active tests. Often times, you will have 'empty' marketing boxes tagged that will be billed if you're not careful.
Read Bryant Hoopes's full review

Feature Scorecard Summary

a/b experiment testing (2)
9.5
Split URL testing (2)
8.5
Multivariate testing (2)
9.5
Multi-page/funnel testing (2)
7.0
Cross-browser testing (1)
8
Mobile app testing (1)
7
Test significance (2)
8.5
Visual / WYSIWYG editor (2)
8.0
Advanced code editor (2)
7.5
Page surveys (1)
6
Preview mode (1)
8
Test duration calculator (2)
9.5
Experiment scheduler (2)
9.0
Experiment workflow and approval (1)
7
Dynamic experiment activation (1)
8
Client-side tests (2)
9.5
Mutually exclusive tests (2)
9.5
Standard visitor segmentation (2)
8.5
Behavioral visitor segmentation (2)
9.0
Traffic allocation control (2)
9.5
Website personalization (2)
9.5
Heatmap tool (1)
9
Click analytics (1)
9
Scroll maps (1)
9
Form fill analysis (1)
7
Conversion tracking (1)
9
Goal tracking (1)
9
Test reporting (2)
9.0
Results segmentation (1)
9
CSV export (1)
9
Experiments results dashboard (2)
9.0

About Adobe Target

Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.

Adobe Target Integrations

Oracle DMP (Bluekai)

Adobe Target Competitors

Adobe Target Technical Details

Operating Systems: Unspecified
Mobile Application:No