TrustRadius
Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.https://media.trustradius.com/product-logos/V1/nr/BNKFU2DZMX77.PNGExtremely flexible but work needed on documentationThe Web Analytics team are the power users of Test& Target - we're running tests for the entire company across the main website and inside our desktop applications.,Advanced targeting capabilities - TnT allows you to write your own JavaScript/Rhino code in situations when the out-of-the-box features aren't enough. Integration with SiteCatalyst - test data is pushed into SiteCatalyst for comprehensive reporting. Rapid test creation - this can be achieved via "local" HTML offers, redirects or referencing AEM/CQ5 components.,Documentation - the current docs are fine for the basics but when you want to do the advanced stuff it sucks and Client Care aren't that helpful with the tricky questions. Standard - the new 'Standard' WYSIWYG version of TnT is very new so I'll be kind however it's full of bugs and unusable - hopefully this will be fixed soon as it looks to have a lot of potential. QAing your tests - the Onsite feature has never worked properly in all the time I have used it. I've been told by people at Adobe not to use the feature.,9,Increased employee efficiency - testing happens very quickly now, sometimes in minutes! Before it took weeks or months going through Technology. More testing means increased learnings and revenue.,4,4,Testing new creative for driving incremental revenue. Testing price. Testing headlines, CTA, copy in general.,10,No,6,NoTest & Target ReviewAllows for A/B and MVT Testing very well. Provides detailed reporting. Relatively simple implementation. Allows marketers to test content without IT involvement.,Implementation is dated now compared to other tools. Some of the 'flexibility' of the tool actually makes it more complex.,Increases in conversion of 50-100% depending on the pages.,8,8,4,3,Testing landing pages and conversion funnel pages. Optimization of purchase process. Provide statistical analysis of variations to secure the most optimal process for customers.,,,Implemented in-house,8,Self-taught,I would recommend certification/training. Since I had completed it before in a previous job, we didn't need to pay for it again.,No need, the software had what we needed.,No,8,8,8,Adobe SiteCatalyst,,Where possible, negotiate to only be billed in active tests. Often times, you will have 'empty' marketing boxes tagged that will be billed if you're not careful.Adobe T&TIt tracks and monitors visitors, conversion and dozens of site metrics. T&T allows us to present several different experiences to consumers while monitoring the success of each change.,It does not always work with other software platforms such as Demandware.,T&T has increased revenue for my company by helping identify areas our site can improve. We have generated an additional $10 million plus in revenue.,10,9,5,3,We use T&T to do A/B testing across a variety of different websites.,Professional services company,7,In-person training,8,We needed some unique configuration based on our company's business model.,Yes,3,6,7,7,Demandware.,,Charged based on Mboxs firing. Higher the volume, the cheaper per fire.Test & Target helps us create a great customer experienceIn the primary uses in which we use T&T, it helps with the delivery of content. T&T helps segment the users we are targeting during the promotional period we are using the system for.,I have not run into any issues with our current usage.,The system has helped create a great user experience, therefore generating more traffic and increasing conversion on the site.,8,7,4,2,We currently use T&T to help serve dynamic content during promotions.,,Implemented in-house,9,Online training,8,9,8,10,9,We will be implementing on two of our other domains within the coming year.,,I'm not sure on this aspect, negotiation and final sale was done prior to my joining the web team.
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Adobe Target
118 Ratings
Score 7.9 out of 101
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Adobe Target Reviews

Adobe Target
118 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

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Feature Scorecard Summary

a/b experiment testing (1)
9
Split URL testing (1)
8
Multivariate testing (1)
9
Mutli-page/funnel testing (1)
7
Cross-browser testing (1)
8
Mobile app testing (1)
7
Test significance (1)
7
Visual / WYSIWYG editor (1)
6
Advanced code editor (1)
6
Page surveys (1)
6
Preview mode (1)
8
Test duration calculator (1)
9
Experiment scheduler (1)
9
Experiment workflow and approval (1)
7
Dynamic experiment activation (1)
8
Client-side tests (1)
9
Mutually exclusive tests (1)
10
Standard visitor segmentation (1)
7
Behavioral visitor segmentation (1)
8
Traffic allocation control (1)
9
Website personalization (1)
9
Heatmap tool (1)
9
Click analytics (1)
9
Scroll maps (1)
9
Form fill analysis (1)
7
Conversion tracking (1)
9
Goal tracking (1)
9
Test reporting (1)
8
Results segmentation (1)
9
CSV export (1)
9
Experiments results dashboard (1)
9

About Adobe Target

Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.

Adobe Target Integrations

Oracle DMP (Bluekai)

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Adobe Target Technical Details

Operating Systems: Unspecified
Mobile Application:No