Adobe Target Reviews

121 Ratings
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Score 8.2 out of 100

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Reviews (1-3 of 3)

Sarah Schick | TrustRadius Reviewer
September 03, 2013

Expensive, inaccurate, and 70% not useful.

Score 3 out of 10
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Verified User
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Online Training

4
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Read Sarah Schick's full review

Feature Scorecard Summary

a/b experiment testing (4)
8.8
Split URL testing (4)
8.1
Multivariate testing (4)
8.3
Multi-page/funnel testing (4)
7.6
Cross-browser testing (3)
7.4
Mobile app testing (3)
6.0
Test significance (4)
6.7
Visual / WYSIWYG editor (4)
6.2
Advanced code editor (4)
7.9
Page surveys (2)
6.6
Visitor recordings (1)
8.2
Preview mode (3)
5.9
Test duration calculator (3)
7.2
Experiment scheduler (4)
8.6
Experiment workflow and approval (2)
7.6
Dynamic experiment activation (2)
7.6
Client-side tests (3)
8.8
Server-side tests (2)
7.3
Mutually exclusive tests (4)
7.7
Standard visitor segmentation (4)
7.9
Behavioral visitor segmentation (4)
7.6
Traffic allocation control (4)
8.9
Website personalization (4)
8.3
Heatmap tool (2)
7.7
Click analytics (2)
8.1
Scroll maps (2)
8.1
Form fill analysis (2)
6.7
Conversion tracking (3)
6.2
Goal tracking (3)
6.9
Test reporting (4)
7.0
Results segmentation (3)
6.1
CSV export (3)
5.4
Experiments results dashboard (4)
6.7

About Adobe Target

Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.

Adobe Target Integrations

Oracle DMP (Bluekai)

Adobe Target Competitors

Adobe Target Technical Details

Operating Systems: Unspecified
Mobile Application:No