Adobe Target Reviews

Used up lots of IT resources and never worked fully.

They auto-renewed us for a year, so now I'm stuck with them and won't use them.

Waste of $13k. Horrible ROI

This service has provided us with a personalized experience when working, which allows us all to be comfortable with the software.

The reports it provides on each person who enters the websites are excellent since they allow us to know the clients and what they are looking for in our service.

This tool has given us a very favorable impact when making improvements to our organization's websites since it allows us to implement them through tests to measure efficiency.

This is something we've been working to improve on, as far as how we're calculating and tracking this, but Target has had a substantial ROI on our business.

I will say specific to our efforts, we could have probably done similar work if not the same work using a different testing tool (Optimizely for example), but Target has been good for us.

Savings of time and resources due to the ability to test with customers.

Adobe Target certainly gives a positive ROI if used with other digital marketing tools that help you understand the user's experience from all perspective.

As a digital marketing and product management executive, you achieve an improved ROI when you integrate it with Adobe Analytics, Adobe Marketing Cloud and Adobe Experience Manager platforms.

It could give you a negative ROI if you use Adobe Target as a standalone tool with limited users.

It has helped us make decisions about whether to put manpower behind certain website strategies, as we've been able to test them temporarily and run A/B tests to prove effectiveness.

It allows us an easy way to serve different content to different groups of staff members on our internal intranet.

It allows us to know more about our users by measuring analytics of how users interact with the dynamic page elements served by Adobe Target.

It is definitely a long-term investment. Don't expect a major return your first 6 months. Implementation and planning, and first-time rollouts require quite a bit of time.

Increase conversion

Increase average value

Better experience and improved conversion rate through targeting.

Geo targeting different segments.

Analyzing customer behaviour and finding the best design for each campaign.

Increased employee efficiency - testing happens very quickly now, sometimes in minutes! Before it took weeks or months going through Technology.

More testing means increased learnings and revenue.

The new cloud-based pricing is cost-effective.

The Adobe name gave us trust of the product.

Security tests went quickly and smoothly--always a plus.

I really did not have too much visibility to this part of Adobe test and target.

Test & Target had a positive impact on ROI for the paid search campaigns we did A/B testing for.

It allowed us to learn fast and make changes on the site that would make a positive impact on conversion rates.

The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.

Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.

As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.

Improved conversion rate

Improved user engagment

Served targeted content for specific marketing campaigns

It is an expensive tool so sometimes if it is not useful to attract customers then it is expensive for a company budget. So you need to minimize license fees for small and start up businesses.

Reduced time to change ads/announces on the website

Reduced time to provide customized experience on the website

Our site is primarily motivated to generate more traffic and conversions (leads) for our clients. In using this software, we had hoped to optimize our traffic and lead generating pieces so that we maximized signups.

Increases in conversion of 50-100% depending on the pages.

T&T has increased revenue for my company by helping identify areas our site can improve. We have generated an additional $10 million plus in revenue.

The system has helped create a great user experience, therefore generating more traffic and increasing conversion on the site.

Better decisions

Faster decisions

Less opinion and more fact

Information on improvements/changes to our website that do not adversely affect registration.

We have been able to run specific A/B tests that have shown an increase in conversion, which in turn has led to very large banked sales numbers for the year.

We have been able to prove that using and automated Merchandising process did not decrease conversion. This allowed us to greatly increase efficiency by opening up resource time.

We've seen a number of positive impacts with our clients from increased orders and revenue to improved site satisfaction and user experience.