June 05, 2019
Score 9 out of 10
Read Vaibhav Choksi's full review
Return on Investment
- Adobe Target certainly gives a positive ROI if used with other digital marketing tools that help you understand the user's experience from all perspective.
- As a digital marketing and product management executive, you achieve an improved ROI when you integrate it with Adobe Analytics, Adobe Marketing Cloud and Adobe Experience Manager platforms.
- It could give you a negative ROI if you use Adobe Target as a standalone tool with limited users.