Overview
What is Adobe Target?
Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management…
Adobe Target: A great tool for website optimization, personalization & experiences...IF you're on the Adobe stack.
Adobe Target Review
Adobe Target segments potential new opportunities with web users
Adobe Target: Monitors and Offers us Market Opportunities
Terrible. A waste of $13k. Get something better. Support lacks. Tool constantly breaks. Incomplete. Not stand-alone.
Adobe Target Review
A+ testing and targeting product!
Know what your customers like with Adobe Target
Adobe Target review - Target your audience and test your content
If you have deep pockets and a tech background Target is a good match
Adobe Target review
Supercharge your optimisation program
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Test & Target
Popular Features
- Standard visitor segmentation (9)8.686%
- a/b experiment testing (9)8.585%
- Experiment scheduler (9)8.181%
- Test significance (9)7.575%
Pricing
What is Adobe Target?
Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Adobe Target Sample Size Calculator | A/B Testing Tutorial | Usecases for A/B test Sample Size
AEM 6 4 Personalization with Demo
Features
Testing and Experimentation
These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).
- 8.5a/b experiment testing(9) Ratings
Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.
- 8.2Split URL testing(8) Ratings
Test out larger design changes by splitting your site traffic across two different landing pages to identify which site performs the best. It can be used to test the impact and feasibility of things such as new designs, personalization efforts, and new site architecture.
- 8.2Multivariate testing(8) Ratings
Ability to test multiple site design changes at once across one or multiple variations and identify which variation impacts conversion rates, or other predefined goals, the most.
- 7.3Multi-page/funnel testing(6) Ratings
Create an experiment that makes changes across multiple pages, like a funnel or a site-wide experience.
- 8.6Cross-browser testing(5) Ratings
Preview your experiments across multiple browsers at once.
- 8.6Mobile app testing(5) Ratings
Ability to run tests to optimize mobile applications.
- 7.5Test significance(9) Ratings
Ability to set the statistical significance level, or confidence interval, of a given test, for example at the 90% or 95% level.
- 7.7Visual / WYSIWYG editor(8) Ratings
Set up A/B testing campaigns using a WYSIWYG editor to create site versions and preview design changes before testing them. These editors often don’t require coding knowledge in order to operate them.
- 8Advanced code editor(7) Ratings
Allows users to create and edit experiments with HTML, CSS, JS.
- 7.8Page surveys(4) Ratings
Create on-page surveys and select which segment of users are asked survey questions using defined audience segments (e.g. new vs. returning users, mobile users, desktop users, etc).
- 8.2Visitor recordings(4) Ratings
Watch recordings of user sessions to gain insights on site visitor behavior and identify areas to improve site visitor experience.
- 8.2Preview mode(8) Ratings
Preview your experiment before running it live on your site or app.
- 8.1Test duration calculator(8) Ratings
Automatic calculation of the estimated test duration needed to gain statistically significant results.
- 8.1Experiment scheduler(9) Ratings
Ability to schedule experiments to run, or not run, during specific times (e.g. Not to run during a holiday weekend or while a site-wide promotion is going on).
- 7.9Experiment workflow and approval(6) Ratings
Ability to assign different phases of the experiment process to your team and approve next steps for an experiment or campaign.
- 7.8Dynamic experiment activation(4) Ratings
Ability to activate an experiment after the page’s initial load based on a set of conditions (e.g. if the visitor takes certain actions).
- 8.5Client-side tests(7) Ratings
Ability to run client-side tests (e.g. A/B, A/B/n, multivariate, and funnel tests) to test out UI changes.
- 7.7Server-side tests(4) Ratings
Ability to run server-side tests (e.g. A/B, A/B/n, multivariate, and split URL tests) to test out more complex design changes, roll out features to specific audience segments, or split site traffic between different site versions.
- 8.2Mutually exclusive tests(8) Ratings
Ability to make tests mutually exclusive so that a given visitor is only part of one test at a time, this helps prevent tests from interfering with one another.
Audience Segmentation & Targeting
A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.
- 8.6Standard visitor segmentation(9) Ratings
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
- 8.2Behavioral visitor segmentation(8) Ratings
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
- 8.6Traffic allocation control(9) Ratings
Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.
- 8.2Website personalization(8) Ratings
Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.
Results and Analysis
Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.
- 8.2Heatmap tool(4) Ratings
A tool that shows which elements of the page generate the most visitor engagement.
- 7.3Click analytics(7) Ratings
Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.
- 7.8Scroll maps(4) Ratings
Scroll maps display how far down the page users scroll.
- 8.7Form fill analysis(4) Ratings
Enables users to view visitor interaction with forms and identify which parts of the form visitors fill out first and which fields lead to increased visitor drop-off.
- 8.2Conversion tracking(8) Ratings
Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.
- 8.2Goal tracking(8) Ratings
Enables users to set up key website/mobile performance metrics on their landing pages and track them.
- 8.5Test reporting(9) Ratings
Provides users with reports for each test that record the performance of each variation tested against selected metrics such as conversion rate. These reports indicate when a given test variation has performed statistically better than the original (control) site version.
- 8.2Results segmentation(8) Ratings
The ability to segment test results by specific criteria (e.g. browser type, device type, source, time of day, campaign).
- 7.3CSV export(7) Ratings
Ability to export test results as a CSV file.
- 8.3Experiments results dashboard(9) Ratings
Provides users with a dashboard displaying test results for all live tests. Some products may also include test result histories accessible from the dashboard.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Adobe Target?
Adobe Target Video
Adobe Target Competitors
Adobe Target Technical Details
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Frequently Asked Questions
Comparisons
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Reviews and Ratings
(160)Attribute Ratings
Reviews
(1-25 of 36)Good product
- Starting to measure
Adobe Target: A great tool for website optimization, personalization & experiences...IF you're on the Adobe stack.
- Improved KPIs (CR, Bounce Rate) driving increased revenue
- Utilizing a single platform for testing, experiences and recommendations provides great efficiency and consistency for our team.
Adobe Target Review
- This is something we've been working to improve on, as far as how we're calculating and tracking this, but Target has had a substantial ROI on our business.
- I will say specific to our efforts, we could have probably done similar work if not the same work using a different testing tool (Optimizely for example), but Target has been good for us.
- One of the advantages of Adobe Target is that it presents us with the possibility of increasing our earnings with greater speed if we focus on increasing the workflow from the platform[.] [This] allow[s] us to communicate with many more people, which is easy to achieve if we take into account the possibilities of extending the service in terms of communicating with customers.
- Taking into account our net profit during the sales days, we decided that Adobe target has shown an excellent ability to increase our investment, which leaves our organization very satisfied in economic terms.
Terrible. A waste of $13k. Get something better. Support lacks. Tool constantly breaks. Incomplete. Not stand-alone.
- Used up lots of IT resources and never worked fully.
- They auto-renewed us for a year, so now I'm stuck with them and won't use them.
- Waste of $13k. Horrible ROI
Adobe Target Review
- This service has provided us with a personalized experience when working, which allows us all to be comfortable with the software.
- The reports it provides on each person who enters the websites are excellent since they allow us to know the clients and what they are looking for in our service.
- This tool has given us a very favorable impact when making improvements to our organization's websites since it allows us to implement them through tests to measure efficiency.
A+ testing and targeting product!
- Savings of time and resources due to the ability to test with customers.
Know what your customers like with Adobe Target
- Adobe Target certainly gives a positive ROI if used with other digital marketing tools that help you understand the user's experience from all perspective.
- As a digital marketing and product management executive, you achieve an improved ROI when you integrate it with Adobe Analytics, Adobe Marketing Cloud and Adobe Experience Manager platforms.
- It could give you a negative ROI if you use Adobe Target as a standalone tool with limited users.
- It has helped us make decisions about whether to put manpower behind certain website strategies, as we've been able to test them temporarily and run A/B tests to prove effectiveness.
- It allows us an easy way to serve different content to different groups of staff members on our internal intranet.
- It allows us to know more about our users by measuring analytics of how users interact with the dynamic page elements served by Adobe Target.
- It is definitely a long-term investment. Don't expect a major return your first 6 months. Implementation and planning, and first-time rollouts require quite a bit of time.
Adobe Target review
- Better experience and improved conversion rate through targeting.
- Geo targeting different segments.
- Analyzing customer behaviour and finding the best design for each campaign.
Supercharge your optimisation program
- Better decisions
- Faster decisions
- Less opinion and more fact
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- Increase conversion
- Increase average value
Test & Target
- Information on improvements/changes to our website that do not adversely affect registration.
- We've seen a number of positive impacts with our clients from increased orders and revenue to improved site satisfaction and user experience.
- The new cloud-based pricing is cost-effective.
- The Adobe name gave us trust of the product.
- Security tests went quickly and smoothly--always a plus.
Review of Adobe T&T
- It is an expensive tool so sometimes if it is not useful to attract customers then it is expensive for a company budget. So you need to minimize license fees for small and start up businesses.
Great Tool, BUT Worth It?
- Although we did get a few minor wins with this, it was used primarily to help 'fix bugs' until actual code fixes could be put in place. Overall ROI was probably negative.
You have to swing to hit!
- We have been able to run specific A/B tests that have shown an increase in conversion, which in turn has led to very large banked sales numbers for the year.
- We have been able to prove that using and automated Merchandising process did not decrease conversion. This allowed us to greatly increase efficiency by opening up resource time.
If you want to target your web site visitors with more confidence, then use Adobe Test and Target
- I really did not have too much visibility to this part of Adobe test and target.
- Reduced time to change ads/announces on the website
- Reduced time to provide customized experience on the website
Adobe Test & Target and why it just works.
- The product has definitely led to increased conversion, as eCommerce is the base of our organization.
- The product also allows us to see what our users want in a product. It allows us to better market to specific regions of the world in specific ways as well as understand cultural boundaries.
- Test & Target had a positive impact on ROI for the paid search campaigns we did A/B testing for.
- It allowed us to learn fast and make changes on the site that would make a positive impact on conversion rates.
Once the Leader, Now Playing Catch-Up
- We saw some nice lifts in conversion from the tests we ran within the product.
- We were able to easily show other team members when suggestions would work or not work, with numbers backing it up.