Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.https://media.trustradius.com/product-logos/V1/nr/BNKFU2DZMX77.PNGAdobeTest & Target Review2013-10-15T21:48:51.761ZAllows for A/B and MVT Testing very well. Provides detailed reporting. Relatively simple implementation. Allows marketers to test content without IT involvement.,Implementation is dated now compared to other tools. Some of the 'flexibility' of the tool actually makes it more complex.,Increases in conversion of 50-100% depending on the pages.,8,8,4,3,Testing landing pages and conversion funnel pages. Optimization of purchase process. Provide statistical analysis of variations to secure the most optimal process for customers.,,,Implemented in-house,8,Self-taught,I would recommend certification/training. Since I had completed it before in a previous job, we didn't need to pay for it again.,No need, the software had what we needed.,No,8,8,8,Adobe SiteCatalyst,,Where possible, negotiate to only be billed in active tests. Often times, you will have 'empty' marketing boxes tagged that will be billed if you're not careful.Bryant HoopesAdobe T&T2013-10-23T18:13:52.548ZIt tracks and monitors visitors, conversion and dozens of site metrics. T&T allows us to present several different experiences to consumers while monitoring the success of each change.,It does not always work with other software platforms such as Demandware.,T&T has increased revenue for my company by helping identify areas our site can improve. We have generated an additional $10 million plus in revenue.,10,9,5,3,We use T&T to do A/B testing across a variety of different websites.,Professional services company,7,In-person training,8,We needed some unique configuration based on our company's business model.,Yes,3,6,7,7,Demandware.,,Charged based on Mboxs firing. Higher the volume, the cheaper per fire.Brett JohnsonTest & Target helps us create a great customer experience2013-10-18T15:15:28.783ZIn the primary uses in which we use T&T, it helps with the delivery of content. T&T helps segment the users we are targeting during the promotional period we are using the system for.,I have not run into any issues with our current usage.,The system has helped create a great user experience, therefore generating more traffic and increasing conversion on the site.,8,7,4,2,We currently use T&T to help serve dynamic content during promotions.,,Implemented in-house,9,Online training,8,9,8,10,9,We will be implementing on two of our other domains within the coming year.,,I'm not sure on this aspect, negotiation and final sale was done prior to my joining the web team.Jeremiah Graham, MBASupercharge your optimisation program2014-05-31T21:01:23.116ZUsed for AB testing strategic hypothesizes and predictive models as well as user flows, page layout etc Multiple departments use the product.,The flexibility of the solution The power of all our Analytics data to support decisions in T&T Ease of deployment via DTM The level of product support,Homepage Registration forms Application forms Email,9,Better decisions Faster decisions Less opinion and more fact,,9,Change management was a major issue with the implementation,1Verified User
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Reviews (1-4 of 4)
October 18, 2013
Score 7 out of 10
Read Jeremiah Graham, MBA's full review
System is fairly easy to learn. Once you master the ins and outs, you are generally good to go.
Adobe Target Scorecard Summary
Feature Scorecard Summary
About Adobe Target
Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.
Adobe Target Integrations
Oracle DMP (Bluekai)
Adobe Target Competitors
Adobe Target Technical Details