Adobe Target Reviews

125 Ratings
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Score 7.1 out of 100

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October 23, 2013
Brett Johnson | TrustRadius Reviewer
Score 9 out of 10
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Usability

6
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly.
Read Brett Johnson's full review

Feature Scorecard Summary

a/b experiment testing (5)
6.5
Split URL testing (5)
6.0
Multivariate testing (4)
8.1
Multi-page/funnel testing (4)
7.7
Cross-browser testing (3)
7.3
Mobile app testing (3)
5.9
Test significance (5)
5.0
Visual / WYSIWYG editor (5)
4.7
Advanced code editor (4)
8.1
Page surveys (2)
6.9
Visitor recordings (1)
8.2
Preview mode (4)
7.2
Test duration calculator (4)
7.9
Experiment scheduler (5)
8.9
Experiment workflow and approval (3)
4.6
Dynamic experiment activation (2)
7.5
Client-side tests (4)
5.8
Server-side tests (2)
7.2
Mutually exclusive tests (4)
7.4
Standard visitor segmentation (5)
7.0
Behavioral visitor segmentation (4)
7.4
Traffic allocation control (5)
7.7
Website personalization (4)
8.1
Heatmap tool (2)
7.2
Click analytics (3)
4.6
Scroll maps (2)
7.8
Form fill analysis (2)
6.6
Conversion tracking (4)
4.2
Goal tracking (4)
4.7
Test reporting (5)
5.1
Results segmentation (4)
4.1
CSV export (3)
5.0
Experiments results dashboard (5)
6.0

What is Adobe Target?

Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.

Adobe Target Integrations

Oracle DMP (Bluekai)

Adobe Target Competitors

Adobe Target Technical Details

Operating Systems: Unspecified
Mobile Application:No