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Adobe Target Reviews

118 Ratings
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Score 8.2 out of 100

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Reviews (1-8 of 8)

Anonymous | TrustRadius Reviewer
November 13, 2019

Adobe Target Review

Verified User
Score 7 out of 10
Vetted Review
Verified User
Review Source

Support

1
Adobe rarely responds before the 3rd or 4th time you attempt to get up with them, and when they do there are many delays, transfers, that typically lead to us solving the issue ourselves in the meantime before they can.
Read this authenticated review

Adobe Target Scorecard Summary

Likelihood to Recommend (118)
8.2
Likelihood to Renew (24)
6.3
Usability (4)
1.1
Availability (4)
6.1
Performance (3)
8.0
Support (8)
4.5
In-Person Training (3)
8.1
Online Training (3)
6.1
Implementation (5)
7.2

Feature Scorecard Summary

a/b experiment testing (3)
9.0
Split URL testing (3)
8.3
Multivariate testing (3)
8.7
Multi-page/funnel testing (3)
7.3
Cross-browser testing (2)
7.5
Mobile app testing (2)
6.0
Test significance (3)
6.7
Visual / WYSIWYG editor (3)
5.7
Advanced code editor (3)
8.0
Page surveys (1)
6
Preview mode (2)
5.5
Test duration calculator (3)
7.3
Experiment scheduler (3)
9.0
Experiment workflow and approval (1)
7
Dynamic experiment activation (1)
8
Client-side tests (2)
9.5
Server-side tests (1)
8
Mutually exclusive tests (3)
8.0
Standard visitor segmentation (3)
8.0
Behavioral visitor segmentation (3)
8.0
Traffic allocation control (3)
9.7
Website personalization (3)
8.7
Heatmap tool (1)
9
Click analytics (1)
9
Scroll maps (1)
9
Form fill analysis (1)
7
Conversion tracking (2)
6.0
Goal tracking (2)
6.5
Test reporting (3)
7.0
Results segmentation (2)
5.5
CSV export (2)
4.9
Experiments results dashboard (3)
6.6

About Adobe Target

Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.
Categories:  Digital Experience,  Feature Management,  A/B Testing

Adobe Target Integrations

Oracle DMP (Bluekai)

Adobe Target Competitors

Adobe Target Technical Details

Operating Systems: Unspecified
Mobile Application:No