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Adobe Target Reviews

125 Ratings
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Score 7.1 out of 100

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Reviews (1-9 of 9)

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March 23, 2020

Adobe Target Review

Gary Poppe | TrustRadius Reviewer
Gary Poppe
Score 8 out of 10
Vetted Review
Verified User
Review Source

Support Rating

10
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision.
Read Gary Poppe's full review
November 13, 2019

Adobe Target Review

Anonymous | TrustRadius Reviewer
Verified User
Score 7 out of 10
Vetted Review
Verified User
Review Source

Support Rating

1
Adobe rarely responds before the 3rd or 4th time you attempt to get up with them, and when they do there are many delays, transfers, that typically lead to us solving the issue ourselves in the meantime before they can.
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September 12, 2019

A+ testing and targeting product!

Anonymous | TrustRadius Reviewer
Verified User
Score 10 out of 10
Vetted Review
Verified User
Review Source

Support Rating

8
We had some difficulty at first with implementation. Working with support was great though.
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June 02, 2014

Review of Adobe T&T

Varun Shah | TrustRadius Reviewer
Varun Shah
Score 9 out of 10
Vetted Review
Verified User
Review Source

Support Rating

8
Because it provides rich features for analytics and marketing of product and services.
Read Varun Shah's full review
September 03, 2013

Expensive, inaccurate, and 70% not useful.

Sarah Schick | TrustRadius Reviewer
Sarah Schick
Score 3 out of 10
Vetted Review
Verified User
Review Source

Support Rating

4
Customer service was friendly and very reachable. However, they weren't always knowledgeable in helping us solve our problems. Also, because of our contract we were limited in the number of support hours and help we could receive.
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October 23, 2013

Adobe T&T

Brett Johnson | TrustRadius Reviewer
Brett Johnson
Score 9 out of 10
Vetted Review
Verified User
Review Source

Support Rating

3
Our support is in India, so it makes communicating in real time difficult because of the time difference.
Read Brett Johnson's full review
April 14, 2014

You too can run 100+ Tests a Month with Test&Target

Anonymous | TrustRadius Reviewer
Verified User
Score 8 out of 10
Vetted Review
Verified User
Review Source

Support Rating

5
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow.
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Adobe Target Scorecard Summary

Likelihood to Recommend (125)
7.1
Likelihood to Renew (24)
6.3
Usability (4)
1.1
Availability (4)
6.1
Performance (3)
8.0
Support Rating (9)
4.2
In-Person Training (3)
8.1
Online Training (3)
6.1
Implementation Rating (5)
7.2

Feature Scorecard Summary

a/b experiment testing (5)
6.5
Split URL testing (5)
6.0
Multivariate testing (4)
8.1
Multi-page/funnel testing (4)
7.7
Cross-browser testing (3)
7.3
Mobile app testing (3)
5.9
Test significance (5)
5.0
Visual / WYSIWYG editor (5)
4.7
Advanced code editor (4)
8.0
Page surveys (2)
6.9
Visitor recordings (1)
8.2
Preview mode (4)
7.2
Test duration calculator (4)
7.9
Experiment scheduler (5)
8.9
Experiment workflow and approval (3)
4.6
Dynamic experiment activation (2)
7.5
Client-side tests (4)
5.9
Server-side tests (2)
7.2
Mutually exclusive tests (4)
7.4
Standard visitor segmentation (5)
7.0
Behavioral visitor segmentation (4)
7.4
Traffic allocation control (5)
7.7
Website personalization (4)
8.1
Heatmap tool (2)
7.2
Click analytics (3)
4.6
Scroll maps (2)
7.8
Form fill analysis (2)
6.6
Conversion tracking (4)
4.2
Goal tracking (4)
4.7
Test reporting (5)
5.1
Results segmentation (4)
4.2
CSV export (3)
5.0
Experiments results dashboard (5)
6.0

What is Adobe Target?

Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.
Categories:  Digital Experience,  Feature Management,  A/B Testing

Adobe Target Integrations

Oracle DMP (Bluekai)

Adobe Target Competitors

Adobe Target Technical Details

Operating Systems: Unspecified
Mobile Application:No