Adobe Target Reviews

125 Ratings
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Score 7.1 out of 100

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March 23, 2020
Gary Poppe | TrustRadius Reviewer
Score 8 out of 10
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10
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision.
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November 13, 2019
Anonymous | TrustRadius Reviewer
Score 7 out of 10
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1
Adobe rarely responds before the 3rd or 4th time you attempt to get up with them, and when they do there are many delays, transfers, that typically lead to us solving the issue ourselves in the meantime before they can.
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September 12, 2019
Anonymous | TrustRadius Reviewer
Score 10 out of 10
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8
We had some difficulty at first with implementation. Working with support was great though.
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June 02, 2014
Varun Shah | TrustRadius Reviewer
Score 9 out of 10
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8
Because it provides rich features for analytics and marketing of product and services.
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September 03, 2013
Sarah Schick | TrustRadius Reviewer
Score 3 out of 10
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4
Customer service was friendly and very reachable. However, they weren't always knowledgeable in helping us solve our problems. Also, because of our contract we were limited in the number of support hours and help we could receive.
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October 23, 2013
Brett Johnson | TrustRadius Reviewer
Score 9 out of 10
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3
Our support is in India, so it makes communicating in real time difficult because of the time difference.
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April 14, 2014
Anonymous | TrustRadius Reviewer
Score 8 out of 10
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5
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow.
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Feature Scorecard Summary

a/b experiment testing (5)
6.5
Split URL testing (5)
6.0
Multivariate testing (4)
8.1
Multi-page/funnel testing (4)
7.7
Cross-browser testing (3)
7.3
Mobile app testing (3)
5.9
Test significance (5)
5.0
Visual / WYSIWYG editor (5)
4.7
Advanced code editor (4)
8.0
Page surveys (2)
6.9
Visitor recordings (1)
8.2
Preview mode (4)
7.2
Test duration calculator (4)
7.9
Experiment scheduler (5)
8.9
Experiment workflow and approval (3)
4.6
Dynamic experiment activation (2)
7.5
Client-side tests (4)
5.9
Server-side tests (2)
7.2
Mutually exclusive tests (4)
7.4
Standard visitor segmentation (5)
7.0
Behavioral visitor segmentation (4)
7.4
Traffic allocation control (5)
7.7
Website personalization (4)
8.1
Heatmap tool (2)
7.2
Click analytics (3)
4.6
Scroll maps (2)
7.8
Form fill analysis (2)
6.6
Conversion tracking (4)
4.2
Goal tracking (4)
4.7
Test reporting (5)
5.1
Results segmentation (4)
4.2
CSV export (3)
5.0
Experiments results dashboard (5)
6.0

What is Adobe Target?

Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.

Adobe Target Integrations

Oracle DMP (Bluekai)

Adobe Target Competitors

Adobe Target Technical Details

Operating Systems: Unspecified
Mobile Application:No