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AdRoll has become a preferred choice among marketing departments for its comprehensive solution for advertising and data analytics. Users …
Starting at $40 per month
View PricingOverview
What is AdRoll?
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance,…
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Popular Features
- Ad deployment (44)8.181%
- Ad display and retargeting segmentation (44)5.353%
- Ad performance reports (44)3.030%
- Ad dashboards (44)2.929%
Reviewer Pros & Cons
Pricing
Essentials
$12
Cloud
per month
Growth
$25
Cloud
per month
Starter
Free
Cloud
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.adroll.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $40 per month
Product Demos
GDS Demo AdRoll 24122020
YouTube
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is AdRoll?
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
AdRoll Video
AdRoll Integrations
- Shopify
- Shopify Plus
- WooCommerce
- Wix
- BigCommerce
- Adobe Commerce (Magento Commerce)
- PrestaShop
- Oracle DMP
- now part of Oracle CX Marketing
AdRoll Competitors
AdRoll Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
AdRoll starts at $40.
Insightpool Ads Optimization are common alternatives for AdRoll.
Reviewers rate Ad deployment highest, with a score of 8.1.
The most common users of AdRoll are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(112)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
AdRoll has become a preferred choice among marketing departments for its comprehensive solution for advertising and data analytics. Users have found the platform effective in running Facebook retargeting ads and placing web ads, resulting in consistent conversions. The data collection capability of AdRoll has been praised for its contribution to targeting specific audiences and tracking customer journeys. Additionally, AdRoll's attribution and tracking capabilities have simplified tracking and reporting for marketing teams, leading to impactful results and positive user experiences.
The bulk uploading feature on AdRoll allows users to quickly create new ad campaigns, saving them time and boosting their remarketing efforts. Agencies rely on AdRoll for display retargeting as it seamlessly integrates with other paid media channels and provides valuable reporting and audience insights. Non-profit organizations leverage AdRoll to convert users who have left their site before completing desired actions, helping them grow their social following and stay top of mind for interested users.
For businesses focused on e-commerce B2C sales, especially in niche industries, AdRoll has proven effective in reaching new audiences and driving traffic back to owned properties. AdRoll has also been used by companies in the healthcare sector as their preferred third-party remarketing tool due to its ease of implementation and positive return on investment.
In terms of account management, AdRoll provides a robust account team that ensures ads are displayed in various places, driving high click-through rates and revenue. The platform is also utilized for website retargeting advertising, delivering ads to remarketing and matched email audiences, which helps lower advertising costs while retaining website visitors.
AdRoll assists marketing teams in measuring attribution for display advertising and supports both retargeting and prospecting efforts. With its high-quality audiences and effective targeting capabilities, AdRoll provides valuable insights for optimizing campaigns. Furthermore, businesses with limited budgets have turned to AdRoll to expand their digital marketing reach. By increasing conversions and attracting website visitors back to the site, AdRoll has helped these businesses convert more leads. The ease of use and visual reporting features offered by AdRoll contribute to impactful results and positive user experiences. Marketing teams appreciate how the platform simplifies ad management across different platforms while providing valuable metrics and reporting capabilities.
One key use case of AdRoll is promoting products, new releases, and sales across multiple platforms. By leveraging AdRoll's targeting and retargeting features, businesses have been able to drive high click-through rates and revenue. This has been particularly beneficial for e-commerce companies looking to generate interest and sales for their latest offerings.
Another important use case of AdRoll is in tracking customer journeys and measuring attribution for display advertising. With AdRoll's data collection feature, marketing teams are able to gain valuable insights into the effectiveness of their campaigns and the impact on conversions. This helps them make data-driven decisions to optimize their advertising strategies and allocate resources effectively.
Additionally, AdRoll has proven effective in reaching new audiences and driving traffic back to owned properties, especially for businesses operating in niche industries. By utilizing remarketing efforts, these businesses have been able to expand their digital reach and generate conversions from previously untapped sources.
Overall, AdRoll offers a wide range of use cases for marketing departments across various industries. From retargeting website visitors to managing remarketing campaigns, the platform provides valuable tools, insights, and reporting capabilities that contribute to successful advertising campaigns and positive user experiences.
User-Friendly Interface: Many users have found the interface of the platform to be up-to-date and easy to use. It has been described as convenient for organizing campaigns and ads, making it a user-friendly option.
Efficient Campaign Setup: Several reviewers have praised the quick and easy campaign setup process offered by the platform. They highlight that campaigns can be set up in minutes, saving time and effort.
Valuable Reporting Features: The new reporting features provided by the platform have been seen as an upgrade by users. They appreciate that these features no longer require excessive filters, providing easy-to-read metrics and valuable information for evaluating campaign performance.
Difficult User Interface for Beginners: Some users have found certain parts of the platform challenging to navigate, particularly for beginners. They believe that the user interface for setting up campaigns is complex and overwhelming, and suggest that it could be made more user-friendly.
Limited Integration Options: Users have expressed a desire for additional integrations, specifically with Pardot and their CRM. They would like AdRoll to expand its capabilities beyond remarketing and retargeting ads.
Issues with Billing: Several users have reported difficulties with billing, especially at the agency level. They also find the invoicing process confusing and would appreciate more detailed information on campaign expenses and invoice breakdowns.
Users recommend using AdRoll for retargeting efforts, especially for small businesses. They also suggest AdRoll for advanced marketing organizations with a robust CRM and marketing automation platform. Additionally, AdRoll is recommended for entering the retargeting space and jumpstarting remarketing efforts. Users praise AdRoll for its easy setup and management, as well as its effectiveness in email remarketing campaigns. However, it is suggested to consider alternatives to AdRoll if you don't have the monthly spend to qualify for a DSP. Users also recommend testing AdRoll and comparing its performance to Facebook and AdWords for remarketing campaigns. Rollworks is suggested as an alternative for easy remarketing. Users advise looking elsewhere first and doing a quick, inexpensive test before using AdRoll. Overall, users think AdRoll is an easy-to-use retargeting platform.
Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
September 11, 2023
In my opinion, make sure not to hear their support team advice or you'll end up paying money for nothing.
Score 1 out of 10
Vetted Review
Verified User
In my experience, AdRoll used to work fine, but they made an upgrade to their plans and everything stopped working. Now, they don't support other currencies than USD - so be careful to only subscribe to their service if you live in the US. I think the support is terrible, they will do anything to keep your money without them compromising on anything. My experience has been that basically, they will be always right, the customer is never right.
- channel ads
- Support
- Customer Service
- Functionality
- Compatiblity
- Support for other currencies
- Their offer
42%
4.2
N/A
N/A
16.666666666666668%
1.7
AdRoll is cheap, but I believe with cheap products comes cheap results
Yes
No. They just said they wouldn't fix that as it is not a priority.
March 03, 2022
AdRoll: A retargeting platform that can be used as a supplement to traditional channels
We use AdRoll as a display retargeting platform for a few clients at our agency. We use it to supplement the retargeting capabilities of other advertising networks like Facebook Ads, Google Ads, and Microsoft Ads. We use it on the paid marketing side of things, and it fits in well with our other paid media channels.
- Variety of advertising media types and sizes
- Variety of audiences you can choose from to advertise to
- The interface is pretty up to date and easy to use
- I'm not sure I trust AdRoll's attributed "revenue". It appears to be significantly overcalculating its effectiveness.
- I find the interface a bit confusing in a few places like if you want to see reporting for specific audiences split out.
- Switching between editing campaigns and viewing campaign metrics is a bit confusing.
56%
5.6
N/A
N/A
40%
4.0
- It has positively impacted ROI by providing another channel we can serve our display ads. According to their attribution, it's doing very well.
- I'm not sure it's been a worthwhile investment though, as the direct traffic from adroll ads is basically 0.
AdRoll has been used by a few of our clients for a long time now, but I'm not sure it has ever proven as valuable as the other advertising platforms. We have continued to use it because it is inexpensive (and because it says it drives a lot of revenue), but it is a minimal investment and we do not actively manage it like we do other channels.
1
AdRoll is used by a client of ours to show retargeting ads to our potential customers. They supplement our Google and Facebook ads by running on a network that those platforms may not be able to reach. We are able to identify multiple segments of our funnel to retarget and are able to show each funnel segment different ads.
1
Running AdRoll campaigns requires at least a basic knowledge of advertising platforms and an understanding of your advertising goals and tactics. Being able to select audiences, upload ads, and manage the bids and budgets is crucial to performing well. You would need to have direct communication with the stakeholders at your company so you can keep up to date on how your campaigns are affecting sales and profitability.
- Retargeting to potential customers
- Supplementing the the advertising platforms of our other networks like Google and Facebook.
- Being able to target multiple levels of our funnel with specific ads
- We split our audience across multiple funnel segments and target them with specific ads for each segment
- We may expand our advertising on AdRoll to more than just retargeting.
No
- Product Features
- Product Usability
AdRoll was attractive in the features related to the retargeting audiences we could use. We knew that we wanted to target the people that had been on our website as many times as possible, so AdRoll's ability to do that on top of our other efforts was important in our purchasing decision.
The one factor that might affect our decision in the future is understanding how AdRoll reports on the revenue that is created with its platform. It's hard to know how effective the campaigns are because the View-Through revenue that they report seems incredibly high compared to what our last-click reports show.
- Implemented in-house
No
- None, just adding the pixel via Google Tag Manager
No, we did not purchase premium support for AdRoll. We do not use their support enough to need additional coverage than what comes with the platform by default. If we were to expand our usage of AdRoll, we may consider a more advanced package with them so we could work with them to manage the campaigns a bit more than we do now.
No
n/a
- Reviewing how each segment of our funnel is performing.
- Navigate between the different campaigns that we're running.
- View our campaign performance history and other reporting.
- Setting up new campaigns
- Navigating through the settings of existing accounts
September 06, 2017
Love AdRoll as an easy to use retargeting tool!
I use AdRoll in my role as a digital marketing manager to retarget our website visitors with display ads and Facebook ads. As a member of the lead gen/revenue marketing team, I am focused on converting new leads at the top of the marketing funnel. Adroll helps bring in a consistent number of conversions on our content each month, depending on what we are promoting in our display ads. AdRoll helps us keep website visitors engaged after they visit for the first time.
- Ad placement. Our ads see good engagement where AdRoll places them.
- Campaign customization. There are many targeting and budget options within the campaign setup.
- Reporting. AdRoll provides simple, streamlined reporting on impressions, clicks, conversions, spend, etc.
- Segmentation. It's pretty easy to set up conversion segments and track where we are seeing conversions.
- I would like to see better attribution reporting. Some of AdRoll's new features try to tackle this but I haven't seen much value from this yet. Would love to know where my campaigns are overlapping, if specific people are contributing to impressions across multiple campaigns.
- Examples of high performing display ads, suggestions on how to improve design and conversions.
- Access to the prospecting campaigns. I'm super interested in using this feature but have not been given access or any information on how to get up and running.
95%
9.5
N/A
N/A
80%
8.0
- Consistent number of conversions each month, dependent on current campaigns running.
- Stronger brand awareness with website visitors. More returning visitors.
No
Not necessary. The customer success team has always been able to answer my questions quickly.
Yes
Yes, all bugs or issues have been resolved in the same day or as soon as possible.
I was looking for a custom integration with Uberflip to track conversion segments. It turned out that an integration was not possible so the AdRoll customer success team helped me custom code conversion segments to track Uberflip. They were very helpful and patient throughout the process. My custom conversion segments work great now and are easy for me to continue setting up on my own now.
March 18, 2015
AdRoll Keeps Us Rolling
Score 8 out of 10
Vetted Review
Verified User
Adroll has boosted our remarketing efforts across the whole company due to it's ease of use and quick set up. The easy set up and metrics make it simple to explain to marketing teams, and track and show results.
- It has easy set up, you can have a campaign set up in minutes.
- The metrics are easy to read and provide the information we're looking for.
- The support team have been helpful and responsive.
- Their invoicing process can be confusing. The invoices do not provide enough information, such as an itemized list of the amount spent on each campaign in that invoice, which campaigns are included in the billed invoice, and a date range.
- Editing campaigns (dates, budget, etc) can be difficult once a campaign has started.
- The "campaigns purchased" vs. "deliveries billed" invoices can get confusing at times.
- Has streamlined our remarketing efforts.
- Has shown how effective remarketing can be in some cases and how ineffective it can be in others.
- Overall it has had a positive effect and fulfills a need.
- Google remarketing
The adroll interface is easier to use and more clear. The metrics are also more clear.
- Implemented in-house
No
I can describe two times.
We had an ad that was rejected by Facebook and they immediately contacted us and gave us tip and a great tool to help us improve our ad, and get it accepted by Facebook.
We had recently set up a campaign and forgot a step, instead of just letting it go and having us discover it later, they set up the missing step for us to make it a quick and easy process.
- Setting up a campaign.
- Checking the status of a campaign.
- Reviewing the campaign metrics.
- Keeping track of invoices.
- Editing currently running campaigns.
April 22, 2014
AdRoll in Progress
Score 7 out of 10
Vetted Review
Verified User
We have been using AdRoll to do Facebook re-targeting for our company and were able to generate some conversions at good value.
- Facebook retargeting
- Conversion tracking
- Reporting
- Ad approval process
- Call Tracking
- Cheaper conversions
- Better ROI
I like AdRoll interface more it is simpler to use and faster to learn and i think has better reporting as well.
1
Account Manager
1
Knowledge of on-line advertising, design, and analytics.
- Facebook retargeting
- Lead Generation
- Brand Awareness
- Generate re-targeting list
- raise brand awareness
- News feed ads
- Better engagement
No
- Product Features
- Product Usability
- Product Reputation
I would try more types of ads running at the same time.
- Implemented in-house
No
Change management was minimal
Everyone just needs to stay organized and plan well.
- none
No
We do not run hightenough of budget to justify it.
No
I have asked about ad editing and got quick response.
- reporting
- ad creation
- campaign management
- Exporting reports
Yes, but I don't use it