Skip to main content
TrustRadius
AdRoll

AdRoll

Overview

What is AdRoll?

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance,…

Read more
Recent Reviews

TrustRadius Insights

AdRoll has become a preferred choice among marketing departments for its comprehensive solution for advertising and data analytics. Users …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 13 features
  • Ad deployment (44)
    8.1
    81%
  • Ad display and retargeting segmentation (44)
    5.5
    55%
  • Ad performance reports (44)
    3.3
    33%
  • Ad dashboards (44)
    3.2
    32%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing

Essentials

$12

Cloud
per month

Growth

$25

Cloud
per month

Starter

Free

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.adroll.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $40 per month
Return to navigation

Product Demos

GDS Demo AdRoll 24122020

YouTube
Return to navigation

Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

6.7
Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

5.5
Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

3.5
Avg 7.8
Return to navigation

Product Details

What is AdRoll?

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

AdRoll Video

AdRoll Integrations

AdRoll Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

AdRoll starts at $40.

Insightpool Ads Optimization are common alternatives for AdRoll.

Reviewers rate Ad deployment highest, with a score of 8.1.

The most common users of AdRoll are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(112)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

AdRoll has become a preferred choice among marketing departments for its comprehensive solution for advertising and data analytics. Users have found the platform effective in running Facebook retargeting ads and placing web ads, resulting in consistent conversions. The data collection capability of AdRoll has been praised for its contribution to targeting specific audiences and tracking customer journeys. Additionally, AdRoll's attribution and tracking capabilities have simplified tracking and reporting for marketing teams, leading to impactful results and positive user experiences.

The bulk uploading feature on AdRoll allows users to quickly create new ad campaigns, saving them time and boosting their remarketing efforts. Agencies rely on AdRoll for display retargeting as it seamlessly integrates with other paid media channels and provides valuable reporting and audience insights. Non-profit organizations leverage AdRoll to convert users who have left their site before completing desired actions, helping them grow their social following and stay top of mind for interested users.

For businesses focused on e-commerce B2C sales, especially in niche industries, AdRoll has proven effective in reaching new audiences and driving traffic back to owned properties. AdRoll has also been used by companies in the healthcare sector as their preferred third-party remarketing tool due to its ease of implementation and positive return on investment.

In terms of account management, AdRoll provides a robust account team that ensures ads are displayed in various places, driving high click-through rates and revenue. The platform is also utilized for website retargeting advertising, delivering ads to remarketing and matched email audiences, which helps lower advertising costs while retaining website visitors.

AdRoll assists marketing teams in measuring attribution for display advertising and supports both retargeting and prospecting efforts. With its high-quality audiences and effective targeting capabilities, AdRoll provides valuable insights for optimizing campaigns. Furthermore, businesses with limited budgets have turned to AdRoll to expand their digital marketing reach. By increasing conversions and attracting website visitors back to the site, AdRoll has helped these businesses convert more leads. The ease of use and visual reporting features offered by AdRoll contribute to impactful results and positive user experiences. Marketing teams appreciate how the platform simplifies ad management across different platforms while providing valuable metrics and reporting capabilities.

One key use case of AdRoll is promoting products, new releases, and sales across multiple platforms. By leveraging AdRoll's targeting and retargeting features, businesses have been able to drive high click-through rates and revenue. This has been particularly beneficial for e-commerce companies looking to generate interest and sales for their latest offerings.

Another important use case of AdRoll is in tracking customer journeys and measuring attribution for display advertising. With AdRoll's data collection feature, marketing teams are able to gain valuable insights into the effectiveness of their campaigns and the impact on conversions. This helps them make data-driven decisions to optimize their advertising strategies and allocate resources effectively.

Additionally, AdRoll has proven effective in reaching new audiences and driving traffic back to owned properties, especially for businesses operating in niche industries. By utilizing remarketing efforts, these businesses have been able to expand their digital reach and generate conversions from previously untapped sources.

Overall, AdRoll offers a wide range of use cases for marketing departments across various industries. From retargeting website visitors to managing remarketing campaigns, the platform provides valuable tools, insights, and reporting capabilities that contribute to successful advertising campaigns and positive user experiences.

User-Friendly Interface: Many users have found the interface of the platform to be up-to-date and easy to use. It has been described as convenient for organizing campaigns and ads, making it a user-friendly option.

Efficient Campaign Setup: Several reviewers have praised the quick and easy campaign setup process offered by the platform. They highlight that campaigns can be set up in minutes, saving time and effort.

Valuable Reporting Features: The new reporting features provided by the platform have been seen as an upgrade by users. They appreciate that these features no longer require excessive filters, providing easy-to-read metrics and valuable information for evaluating campaign performance.

Difficult User Interface for Beginners: Some users have found certain parts of the platform challenging to navigate, particularly for beginners. They believe that the user interface for setting up campaigns is complex and overwhelming, and suggest that it could be made more user-friendly.

Limited Integration Options: Users have expressed a desire for additional integrations, specifically with Pardot and their CRM. They would like AdRoll to expand its capabilities beyond remarketing and retargeting ads.

Issues with Billing: Several users have reported difficulties with billing, especially at the agency level. They also find the invoicing process confusing and would appreciate more detailed information on campaign expenses and invoice breakdowns.

Users recommend using AdRoll for retargeting efforts, especially for small businesses. They also suggest AdRoll for advanced marketing organizations with a robust CRM and marketing automation platform. Additionally, AdRoll is recommended for entering the retargeting space and jumpstarting remarketing efforts. Users praise AdRoll for its easy setup and management, as well as its effectiveness in email remarketing campaigns. However, it is suggested to consider alternatives to AdRoll if you don't have the monthly spend to qualify for a DSP. Users also recommend testing AdRoll and comparing its performance to Facebook and AdWords for remarketing campaigns. Rollworks is suggested as an alternative for easy remarketing. Users advise looking elsewhere first and doing a quick, inexpensive test before using AdRoll. Overall, users think AdRoll is an easy-to-use retargeting platform.

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Lee L Kennedy | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use AdRoll as a display retargeting platform for a few clients at our agency. We use it to supplement the retargeting capabilities of other advertising networks like Facebook Ads, Google Ads, and Microsoft Ads. We use it on the paid marketing side of things, and it fits in well with our other paid media channels.
  • Variety of advertising media types and sizes
  • Variety of audiences you can choose from to advertise to
  • The interface is pretty up to date and easy to use
  • I'm not sure I trust AdRoll's attributed "revenue". It appears to be significantly overcalculating its effectiveness.
  • I find the interface a bit confusing in a few places like if you want to see reporting for specific audiences split out.
  • Switching between editing campaigns and viewing campaign metrics is a bit confusing.
We use AdRoll specifically for retargeting as a supplement to our other display and retargeting channels, as we figure each channel (Google Ads, Facebook Ads, etc) does not cover every potential advertising placement. It is easy to spin up a basic retargeting campaign, but I'm unsure if it's the best platform for more advanced campaigns as the functionality and breadth of placement options appear to be limited compared to bigger platforms.
Ad Campaigns (5)
56%
5.6
Ad campaign creation
60%
6.0
Ad deployment
70%
7.0
Display advertising
70%
7.0
Ad display and retargeting segmentation
80%
8.0
Sequence targeting
N/A
N/A
Ad Network Integration (2)
N/A
N/A
Data Transfer
N/A
N/A
DSP integration
N/A
N/A
Ad Reporting & Analytics (6)
40%
4.0
Ad dashboards
60%
6.0
Ad performance reports
60%
6.0
Ad conversion tracking
70%
7.0
Ad attribution reporting
50%
5.0
Cross-channel ad management
N/A
N/A
Ad forecasting and optimization
N/A
N/A
  • It has positively impacted ROI by providing another channel we can serve our display ads. According to their attribution, it's doing very well.
  • I'm not sure it's been a worthwhile investment though, as the direct traffic from adroll ads is basically 0.
AdRoll has been used by a few of our clients for a long time now, but I'm not sure it has ever proven as valuable as the other advertising platforms. We have continued to use it because it is inexpensive (and because it says it drives a lot of revenue), but it is a minimal investment and we do not actively manage it like we do other channels.
1
AdRoll is used by a client of ours to show retargeting ads to our potential customers. They supplement our Google and Facebook ads by running on a network that those platforms may not be able to reach. We are able to identify multiple segments of our funnel to retarget and are able to show each funnel segment different ads.
1
Running AdRoll campaigns requires at least a basic knowledge of advertising platforms and an understanding of your advertising goals and tactics. Being able to select audiences, upload ads, and manage the bids and budgets is crucial to performing well. You would need to have direct communication with the stakeholders at your company so you can keep up to date on how your campaigns are affecting sales and profitability.
  • Retargeting to potential customers
  • Supplementing the the advertising platforms of our other networks like Google and Facebook.
  • Being able to target multiple levels of our funnel with specific ads
  • We split our audience across multiple funnel segments and target them with specific ads for each segment
  • We may expand our advertising on AdRoll to more than just retargeting.
We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
No
  • Product Features
  • Product Usability
AdRoll was attractive in the features related to the retargeting audiences we could use. We knew that we wanted to target the people that had been on our website as many times as possible, so AdRoll's ability to do that on top of our other efforts was important in our purchasing decision.
The one factor that might affect our decision in the future is understanding how AdRoll reports on the revenue that is created with its platform. It's hard to know how effective the campaigns are because the View-Through revenue that they report seems incredibly high compared to what our last-click reports show.
  • Implemented in-house
No
  • None, just adding the pixel via Google Tag Manager
Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
No, we did not purchase premium support for AdRoll. We do not use their support enough to need additional coverage than what comes with the platform by default. If we were to expand our usage of AdRoll, we may consider a more advanced package with them so we could work with them to manage the campaigns a bit more than we do now.
No
n/a
We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
  • Reviewing how each segment of our funnel is performing.
  • Navigate between the different campaigns that we're running.
  • View our campaign performance history and other reporting.
  • Setting up new campaigns
  • Navigating through the settings of existing accounts
Usability for AdRoll is decent, but the interface is a bit tough to navigate when you're trying to identify areas of opportunity or ways you can improve your campaigns. They have some audience definitions, like "High Intent" that are not described, so there is quite a bit of trust required to fully use their platform.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Our digital media team uses AdRoll for dynamic retargeting across a variety of clients. It serves display banners that we provide on sites and social based on audience pools and interest. It is most successful in targeting an audience who has already searched for our specific client's products. It also provides accessible reporting dashboards that we can use to report on metrics to our clients.
  • The reporting dashboard that is accessible to AdRoll clients is very clean and easy to use. The transparency of these dashboards allows for detailed reporting that can be extended to your client.
  • The AdRoll account reps are very responsive.
  • The dynamic retargeting that AdRoll provides in a digital setting can target at a very granular level.
  • AdRoll tracking on our end has been having issues lately. We are not sure if our tags have not been implemented correctly, or if there is currently a glitch in the system.
  • Unfortunately, sometimes the account reps and internal technicians do not communicate efficiently enough when an issue arises. This causes a slow turnaround for troubleshooting.
  • The overall understanding that the account reps have of their own system needs improvement.
AdRoll is great if you need another form of dynamic retargeting for display advertisements for your client. It is a good additional partner to use for large ad campaigns that have money to spend on a variety of targeting tactics. For example, we use AdRoll for dynamic retargeting for many of our clients. One of these clients has a relatively small budget, and we still see good performance.
Ad Campaigns (5)
68%
6.8
Ad campaign creation
70%
7.0
Ad deployment
90%
9.0
Display advertising
90%
9.0
Ad display and retargeting segmentation
90%
9.0
Sequence targeting
N/A
N/A
Ad Network Integration (2)
N/A
N/A
Data Transfer
N/A
N/A
DSP integration
N/A
N/A
Ad Reporting & Analytics (6)
48.33333333333333%
4.8
Ad dashboards
100%
10.0
Ad performance reports
100%
10.0
Ad conversion tracking
20%
2.0
Ad attribution reporting
70%
7.0
Cross-channel ad management
N/A
N/A
Ad forecasting and optimization
N/A
N/A
  • AdRoll is typically a partner that we use every quarter for certain clients because it has a reliable ROI.
  • ROI does, however, depend on the client.
  • Overall, AdRoll has had a positive impact on our business.
AdRoll is what we have used in the past, and it provides us with a positive ROI each quarter. We have not really branched out to other dynamic retargeting partners because this is successful.
5
AdRoll provides the ability to create Dynamic Web ads and Dynamic Facebook ads for our clients. These dynamic ads are served across a variety of platforms with the ability to whitelist and blacklist certain websites. AdRoll can work on a KPI of conversions, so if your client is looking to sell a product or ticket, AdRoll works well. They are able to report on many metrics including impressions, clicks, conversions, revenue, etc and even provide a useful dashboard that you can check in real time.
5
The individuals that we have in house to support AdRoll are all on our digital media team. These individuals have an understanding of dynamic web ads, metrics and KPIs, and an overall understanding of digital advertising as a whole. We have members of our team that monitor the AdRoll reporting dashboard on a weekly basis to make sure that all of our campaigns for our clients are serving ads correctly, and creating the correct result that our client wants. This is typically conversions and a high return on ad spend. If our dynamic ads run correctly, we have no issues. In the event of something going wrong, we are able to see these things on our reporting and the AdRoll dashboard, reach out to our rep, and rectify any issues.
  • AdRoll is unique in providing dynamic retargeting ads.
  • They are a user friendly reporting dashboard.
  • Daily use of the AdRoll reporting dashboard.
  • Utilize AdRoll's creation of creative ads.
  • Continued use of dynamic retargeting.
  • Additional use of their creative built banners.
We have not found another vendor that is able to do what AdRoll does in the dynamic retargeting ad space. Unfortunately, we have not had much success with our representatives. We find that they are not particularly responsive and we would like to find another vendor, but AdRoll is the best at the dynamic retargeting ads, so currently we are working with this vendor.
Not Sure
  • Product Features
  • Product Usability
  • Existing Relationship with the Vendor
AdRoll is the only vendor that we can find that is successful in creating and distributing dynamic retargeting web ads. These are essential to our clients and our KPI, so that is why we use AdRoll and continue to do so.
As an assistant, I am not involved deeply in the selection process so I don't know how my superiors would change their evaluation. As long as AdRoll continues to perform well, I don't think the selection process will change.
  • Don't know
  • Communication with our representatives.
  • The correct use of our tags.
Overall, be sure to get confirmation of tag implementation.
Our representatives do not seem to care about our success and are not particularly responsive when we have issues. There have been multiple instances where AdRoll does not respond to our emails, or they fail to understand the problem. We have been asked to be looped in with their internal team but they do not allow that. We have had to escalate our issues many times in order to solve problems and in some cases, we have to completely pause our accounts running while issues are resolved.
No. Support is where this vendor is lacking.
  • The reporting dashboard
  • integration of tags
  • Seeing our dynamic ads in platform
  • communication with representatives
Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers.
April 22, 2014

AdRoll in Progress

Alya Grinberg | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We have been using AdRoll to do Facebook re-targeting for our company and were able to generate some conversions at good value.
  • Facebook retargeting
  • Conversion tracking
  • Reporting
  • Ad approval process
  • Call Tracking
I think a lot depends on brand recognition and degree social engagement. More engaged companies will have better chances of success.
  • Cheaper conversions
  • Better ROI
I like AdRoll interface more it is simpler to use and faster to learn and i think has better reporting as well.
I believe we will try to expand out Adroll efforts to see if we can generate more value.
1
Account Manager
1
Knowledge of on-line advertising, design, and analytics.
  • Facebook retargeting
  • Lead Generation
  • Brand Awareness
  • Generate re-targeting list
  • raise brand awareness
  • News feed ads
  • Better engagement
No
  • Product Features
  • Product Usability
  • Product Reputation
I would try more types of ads running at the same time.
  • Implemented in-house
No
Change management was minimal
Everyone just needs to stay organized and plan well.
  • none
It was easy to implement.
No
We do not run hightenough of budget to justify it.
I would still like to see more conversions.
No
I have asked about ad editing and got quick response.
  • reporting
  • ad creation
  • campaign management
  • Exporting reports
Yes, but I don't use it
It is easy enough to use if you have a technical background
Return to navigation