AdRoll Reviews

AdRoll is excellent for remarketing to audiences that haven't converted to a lead or sale yet.

Custom creative and the ability to run dynamic ads is a great plus and major differentiation that gives AdRoll a leg up on the competition. If integration into a full tech stack is your goal then you need patience and know-how to integrate AdRoll's tech into your DMP/BMP

E-commerce sites with a significant amount of SKUs are good candidates for dynamic retargeting on both the web and Facebook. Having the ability to serve these highly relevant ad creatives without having to create them manually, allows for more time spent customizing your strategy around high-value segments/users, rather than using budget on design hours. It is relatively affordable and we have found it to be a better use of budget than other platforms such as Gemini or Outbrain.

It is great when you have lots of visitors on your website that don't take any action but looking around. By retargeting them they may return to purchase from you. It works great for selling actual products. AdRoll may be less suited for just informational websites where you don't get any actual profit from customers coming back. Nevertheless, if willing to invest in getting more return customers, AdRoll will work well for anyone.

AdRoll is an easy way to approach digital marketing and retargeting as well as prospecting. It is relatively easy to set-up to begin data tracking for your website. That said, it is imperative to invest time to know the product and its support, retarget program is only successful if its set-up properly to track website visitors and know if the advertising is converting to sales. If you have a small retargeting campaign you would like to run - AdRoll is the perfect tool for you. It is not built for scale, we had issues when we'd try to segment out user groups, refine data parameters about the targeted user groups.

AdRoll is great if you need another form of dynamic retargeting for display advertisements for your client. It is a good additional partner to use for large ad campaigns that have money to spend on a variety of targeting tactics. For example, we use AdRoll for dynamic retargeting for many of our clients. One of these clients has a relatively small budget, and we still see good performance.

AdRoll is a vendor that we only really use for the dynamic retargeting capabilities. This is mainly due to the fact that we have a feed of several different events that we'd like to promote via both display and Facebook. AdRoll has been the only partner that can successfully do that that we have found so in that respect it is a great vendor to use. AdRoll is not suited for someone who doesn't really need that. The other products they have can be done elsewhere and better.

AdRoll really excels in dynamic re-targeting. That is what sets it apart from other vendors that we use, and is one of the only reasons why we continue to use it.

Easy to use and quick return on investment.

We find it very well suited for awareness and revenue campaigns. However, we do not find it effective for retargeting, lookalike, or prospecting targeting.

AdRoll is a great third-party remarketing tool that allows virtually any business to set up and run. Unfortunately, if you’re just starting out and don’t have a lot of traffic, you really won’t get any benefits from this. While I would still suggest installing the pixel if your site is new, it takes a certain amount of use for remarketing to benefit you.

AdRoll is well-suited to nimble teams that don't have the budgets (or patience) for working with larger agencies. It's nice that the platform is self-serve, yet still fairly robust in terms of targeting capabilities. The platform also has a good breadth of options when it comes to the creative units it supports.

Obviously, if you have massive budgets there are platforms that are better suited to both your media serving and measurement needs.

AdRoll is great for those who have a strong creative department and want the ability to retarget users who land on their site. AdRoll is also great for prospecting as you can upload your database and AdRoll will prospect lookalikes. For folks who want to track users on social (Facebook and Instagram), AdRoll does wonders. You also have the ability to email prospects which is another great way to build a unique database.

It is very well suited for easy targeting especially when it comes to visual ads in the remarketing and retargeting categories. As a small business, this option is also affordable for our use.

It's really well suited to being a central hub for your display campaigns across the web and Facebook.

I'd say that it's perhaps less appropriate if you want to get into the nitty gritty with what's possible with Facebook Direct - for the convenience of AdRoll you do sacrifice some capabilities to do more advanced advertising.

AdRoll is ideal for companies not interested or ready for PPC, but is wanting to venture into paid advertising. It works well for our events as well as our solutions to grow our brand awareness.

AdRoll is not ideal for very small companies, companies struggling with defining their target audience, or companies with limiting graphics resources. This is not a platform that will walk you through its abilities.

I think AdRoll is a great fit for any company looking to build a retargeting marketing channel. They're well suited for all verticals (B2B, B2C, Ecommerce). Being focused on B2B requires some additional features that almost all providers are currently lacking. I have been told that AdRoll is investing heavily in these additional features in 2018. Looking forward to seeing what comes.

I think Adroll is strongest in its ease of use and is a simple to learn platform. The customer service team is fantastic and always ready to help answer any questions or aid in setup and optimization. That being said if you are looking to run a campaign where you want to test and adjust things on a microlevel Adroll isn't the best fit.

AdRoll is great for remarketing campaigns for a single client. AdRoll is not able to differentiate their billings between accounts and that complicates things for an agency.

AdRoll is a good solution, but may not be appropriate for a new website or a site with low traffic. Make sure you set some clear CPA goals.

I think their strong suit is in the display and the RTB banner serving so it is a good provider for anyone who wishes to have better revenue and ROI on their campaigns.

We've only ever used AdRoll for retargeting and been happy with their product and the results. Companies should clearly test a few similar products and decide what they need and if the product does that. AdRoll is well suited for us.

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support.

The main hurdle is web traffic. If a new site is launched it likely wont have enough web traffic to make a remarketing campaign effective.