AdRoll

AdRoll

Top Rated
Score 8.3 out of 10
Top Rated
AdRoll

Overview

What is AdRoll?

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance,...
Read more

Recent Reviews

Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 13 features
  • Ad display and retargeting segmentation (43)
    8.6
    86%
  • Ad deployment (43)
    8.3
    83%
  • Ad performance reports (43)
    8.0
    80%
  • Ad dashboards (43)
    7.9
    79%

Reviewer Pros & Cons

View all pros & cons
Lee L Kennedy | TrustRadius Reviewer
Lee L Kennedy
Analytics Director
TLo Ventures (Marketing and Advertising, 1-10 employees)
GB
Garegin Baghdasaryan
Senior Digital Media Manager
Apollo Interactive (Marketing & Advertising, 11-50 employees)

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of AdRoll, and make your voice heard!

Record a review
Return to navigation

Pricing

View all pricing

Essentials

$12

Cloud
per month

Growth

$25

Cloud
per month

Starter

Free

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.adroll.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $40 per month
Return to navigation

Product Demos

Create Web Dynamic Product Ads in 53 Seconds with AdRoll
00:52
Return to navigation

Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

6.5Avg 7.6

Ad Campaigns

Features related to creating and deploying ad campaigns

8.4Avg 7.9

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

7.9Avg 7.8
Return to navigation

Product Details

What is AdRoll?

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

AdRoll Video

AdRoll Integrations

AdRoll Competitors

AdRoll Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

AdRoll starts at $40.

Insightpool Ads Optimization are common alternatives for AdRoll.

Reviewers rate Display advertising and Ad display and retargeting segmentation highest, with a score of 8.6.

The most common users of AdRoll are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

 (111)

Attribute Ratings

Reviews

(1-25 of 48)
Popular Filters
Companies can't remove reviews or game the system. Here's why
March 03, 2022

AdRoll: A retargeting platform that can be used as a supplement to traditional channels

Lee L Kennedy | TrustRadius Reviewer
Lee L Kennedy
Analytics Director
TLo Ventures (Marketing and Advertising, 1-10 employees)
Score 7 out of 10
Vetted Review
Verified User
Likelihood to Recommend
We use AdRoll specifically for retargeting as a supplement to our other display and retargeting channels, as we figure each channel (Google Ads, Facebook Ads, etc) does not cover every potential advertising placement. It is easy to spin up a basic retargeting campaign, but I'm unsure if it's the best platform for more advanced campaigns as the functionality and breadth of placement options appear to be limited compared to bigger platforms.
December 06, 2021

Another resource for digital advertising

Verified User
Partner in Marketing
Retail Company, 1-10 employees
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
AdRoll is good for any business that is currently advertising and needs something else to connect with customers outside of the traditional social media ads. If you are spending over $50,000 on ads, I recommend implementing AdRoll into your ad strategy. AdRoll is also great during the holiday season!
November 09, 2021

AdRoll Success! Easy to use platform that delivers.

Verified User
Employee in Marketing
Apparel & Fashion Company, 1-10 employees
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
We find that it is well suited for syncing our products directly through our site and pushing those out through dynamic ads across multiple social platforms. We find these types of ads work best for us, and they update in real-time. For example, if we have a sale the ads will change on their own to reflect the updated pricing.
November 08, 2021

A one-stop-shop for your advertising campaigns

MD
Michael DiMaria
Digital Marketing Manager
Jim's Formal Wear (Retail, 51-200 employees)
Score 7 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once.

If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix.
November 07, 2021

Ok, but not great. Better options available than AdRoll.

Verified User
Manager in Marketing
Marketing & Advertising Company, 11-50 employees
Score 5 out of 10
Vetted Review
Verified User
Likelihood to Recommend
If you want to generate a lot of brand awareness and generate lots of traffic - this is for you. If you don't care who is looking, then this will be fine. If you want to generate quality traffic to your site - this isn't for you. There are other platforms that perform better when compared with AdRoll.
November 06, 2021

Adroll has definitely met our expectations

ZE
zachary ehrlich
PPC Director
Doctors Internet (Marketing & Advertising, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
AdRoll is a good product if you are trying to retarget to your website visitors. We have used it effectively to retarget to people who have visited our clients' websites and specific pages within the site. We do not have experience with retargeting based on specific products, but we do with specific services.
November 06, 2021

AdRoll Offers a Quick and Easy-to-Use Ad Solution

Verified User
Strategist in Marketing
Marketing & Advertising Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
I used AdRoll at my previous agency and liked it. So much so, I am in the process of getting my new agency on board with using AdRoll. The primary reason is that it can be very advantageous for a small agency that doesn't meet many of the programmatic minimum ad buys to use. For many of our clients, re-targeting is also very important. I have found that I can get those types of campaigns up and running much quicker than using a platform directly. Overall, AdRoll is really easy to use and can be a great, low-barrier option for smaller agencies.
October 25, 2021

The only retargeting platform you will ever need.

Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer
Rajiv Chidambaram, BE, MBA
Marketing Manager
Dye and Durham (Information Technology and Services, 201-500 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
AdRoll is really well suited when you have a good understanding of your target audience. And then you can really get the most out of the platform to get your ad in front of those people. The core feature of AdRoll is its excellent retargeting capabilities and deep database for niche audiences and industries. It's a little less intuitive in media planning and scheduling - there are other tools that work a lot better for that aspect of digital.
January 17, 2020

AdRoll Review

Verified User
Professional in Marketing
Marketing and Advertising Company, 1001-5000 employees
Score 7 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Custom creative and the ability to run dynamic ads is a great plus and major differentiation that gives AdRoll a leg up on the competition. If integration into a full tech stack is your goal then you need patience and know-how to integrate AdRoll's tech into your DMP/BMP
January 09, 2020

AdRoll: Reliable, but can always improve!

Verified User
Employee in Marketing
Marketing and Advertising Company, 51-200 employees
Score 7 out of 10
Vetted Review
Verified User
Likelihood to Recommend
AdRoll is great if you need another form of dynamic retargeting for display advertisements for your client. It is a good additional partner to use for large ad campaigns that have money to spend on a variety of targeting tactics. For example, we use AdRoll for dynamic retargeting for many of our clients. One of these clients has a relatively small budget, and we still see good performance.
January 09, 2020

Should you choose AdRoll?

Verified User
Strategist in Marketing
Entertainment Company, 51-200 employees
Score 2 out of 10
Vetted Review
Verified User
Likelihood to Recommend
AdRoll is a vendor that we only really use for the dynamic retargeting capabilities. This is mainly due to the fact that we have a feed of several different events that we'd like to promote via both display and Facebook. AdRoll has been the only partner that can successfully do that that we have found so in that respect it is a great vendor to use. AdRoll is not suited for someone who doesn't really need that. The other products they have can be done elsewhere and better.
November 18, 2019

AdRoll - The Leading Retargeting Platform

Vincent Misiewicz | TrustRadius Reviewer
Vincent Misiewicz
Sr. Search Engine Marketing Analyst
Traffic Digital Agency (Marketing and Advertising, 11-50 employees)
Score 7 out of 10
Vetted Review
Verified User
Likelihood to Recommend
E-commerce sites with a significant amount of SKUs are good candidates for dynamic retargeting on both the web and Facebook. Having the ability to serve these highly relevant ad creatives without having to create them manually, allows for more time spent customizing your strategy around high-value segments/users, rather than using budget on design hours. It is relatively affordable and we have found it to be a better use of budget than other platforms such as Gemini or Outbrain.
November 08, 2019

Get customers to come back to your website

Susan Hammiche | TrustRadius Reviewer
Susan Hammiche
Marketing and Operations Manager
SYSUSA, Inc (Information Technology and Services, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
It is great when you have lots of visitors on your website that don't take any action but looking around. By retargeting them they may return to purchase from you. It works great for selling actual products. AdRoll may be less suited for just informational websites where you don't get any actual profit from customers coming back. Nevertheless, if willing to invest in getting more return customers, AdRoll will work well for anyone.
October 08, 2019

Excellent Marketing and Prospecting Tool for Small Businesses

John Williamson | TrustRadius Reviewer
John Williamson
Vice President, Strategic Enterprise
Aspen Medical Products (Medical Devices, 201-500 employees)
Score 7 out of 10
Vetted Review
Verified User
Likelihood to Recommend
AdRoll is an easy way to approach digital marketing and retargeting as well as prospecting. It is relatively easy to set-up to begin data tracking for your website. That said, it is imperative to invest time to know the product and its support, retarget program is only successful if its set-up properly to track website visitors and know if the advertising is converting to sales. If you have a small retargeting campaign you would like to run - AdRoll is the perfect tool for you. It is not built for scale, we had issues when we'd try to segment out user groups, refine data parameters about the targeted user groups.
March 27, 2019

AdRoll rocks

Charles Kirkland | TrustRadius Reviewer
Charles Kirkland
Founder
Kirkland Media Group (Marketing and Advertising, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
AdRoll is a great third-party remarketing tool that allows virtually any business to set up and run. Unfortunately, if you’re just starting out and don’t have a lot of traffic, you really won’t get any benefits from this. While I would still suggest installing the pixel if your site is new, it takes a certain amount of use for remarketing to benefit you.
Return to navigation