AdRoll: A retargeting platform that can be used as a supplement to traditional channels
We use AdRoll as a display retargeting platform for a few clients at our agency. We use it to supplement the retargeting capabilities of …
AdRoll
Top Rated
AdRoll
Top Rated
AdRoll
Starting at $40 per month
View PricingOverview
What is AdRoll?
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance,...
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Awards
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Top Rated
2022
Popular Features
View all 13 features- Ad display and retargeting segmentation (43)8.686%
- Ad deployment (43)8.383%
- Ad performance reports (43)8.080%
- Ad dashboards (43)7.979%
Reviewer Pros & Cons
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Pricing
View all pricingEssentials
$12
Cloud
per month
Growth
$25
Cloud
per month
Starter
Free
Cloud
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.adroll.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $40 per month
Product Demos
Create Web Dynamic Product Ads in 53 Seconds with AdRoll
00:52
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is AdRoll?
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
AdRoll Video
AdRoll Integrations
- Shopify
- Shopify Plus
- WooCommerce
- Wix
- BigCommerce
- Adobe Commerce (Magento Commerce)
- PrestaShop
- Oracle DMP
- now part of Oracle CX Marketing
AdRoll Competitors
AdRoll Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
AdRoll starts at $40.
Insightpool Ads Optimization are common alternatives for AdRoll.
Reviewers rate Display advertising and Ad display and retargeting segmentation highest, with a score of 8.6.
The most common users of AdRoll are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(111)
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March 03, 2022
AdRoll: A retargeting platform that can be used as a supplement to traditional channels
- It has positively impacted ROI by providing another channel we can serve our display ads. According to their attribution, it's doing very well.
- I'm not sure it's been a worthwhile investment though, as the direct traffic from adroll ads is basically 0.
- High quality traffic.
- Improved conversion rates on Display.
- Helped us target users who had been on our site before.
December 06, 2021
Another resource for digital advertising
- Increase in sales
- Increase in analytics and details
- Easy to set up, it saves me time
November 09, 2021
AdRoll - a must have tool for eCommerce
- We were able to track sales from AdRoll
November 09, 2021
AdRoll Makes Display Advertising Very Simple!
Score 8 out of 10
Vetted Review
Verified User
- We have had great ROIs with featuring different brands on display ads.
- We are able to easily report accurate data from the platform itself.
- We have been able to expand our audience reach and reach new user goals.
November 09, 2021
AdRoll Success! Easy to use platform that delivers.
- Increased brand awareness through our ad placements
- Increased conversion rates
- Increased impressions/clicks
November 09, 2021
Low budget + Email list upload + HTML 5 ads + Bypass google + Aggressive retargeting
- People remember my ads for their aggressive repetition.
- It has gotten me, one new client, So positive ROI.
- It gives mental satisfaction that I can retarget on demand and on a low budget.
November 09, 2021
Retargeting ads made easy
- Impressions have been positive
- Clicks have been positive for us
- Conversion feature has not been helpful, doesn't make sense.
November 08, 2021
A one-stop-shop for your advertising campaigns
- Good ad optimizations
- When running multiple campaigns at once there is a higher ROI
- Running a smaller amount of campaigns the ROI isn't there since Adroll isn't needed
November 07, 2021
Ok, but not great. Better options available than AdRoll.
- Negative ROI
- Generated lots of traffic; however, most if not all was of poor quality
- Platform used to be very user-friendly, but with recent updates, is more difficult to use
November 06, 2021
Adroll Review - Great for Retargeting
- AdRoll has helped us to retarget prospective customers.
- We've used adroll to generate clicks and conversions, this has helped us increase traffic on our site.
- AdRoll has provided supplemental traffic to our site on a consistent basis.
November 06, 2021
Adroll has definitely met our expectations
- More impressions
- More clicks
- Few clicks overall though, but more than 0
November 06, 2021
AdRoll Offers a Quick and Easy-to-Use Ad Solution
- Allowed us to quickly scale our campaigns
- Interface makes setting up campaign quick and easy
- Met all of our measurement needs
October 25, 2021
The only retargeting platform you will ever need.
- Higher quality and quantity of MQLs
- Better quality website traffic
- Optimizing ad spend and budget
January 18, 2020
Do you have a leaky sales funnel and not even know it?
- Nearly all campaigns have had a positive ROI.
January 17, 2020
AdRoll Review
- User friendly - Good UX and UI.
- Easy to use.
January 09, 2020
AdRoll: Reliable, but can always improve!
- AdRoll is typically a partner that we use every quarter for certain clients because it has a reliable ROI.
- ROI does, however, depend on the client.
- Overall, AdRoll has had a positive impact on our business.
January 09, 2020
Should you choose AdRoll?
- Positive ROI's
November 18, 2019
AdRoll - The Leading Retargeting Platform
- Other than Black Friday/Cyber Monday, the ROI has been fairly light but is expected with any Display campaign, it is comparable to any other of the alternatives we've used.
- It was never our primary focus with the campaign, but we've seen little return in the form of RFQ submissions on the B2C, industrial-focused ads.
- Since there isn't as much in terms of optimization or bidding, I'm not sure if we're getting the max return out of the platform yet.
November 08, 2019
Get customers to come back to your website
- Getting customers to come back to our website increases chances of a sale.
- Use of social media traffic with Facebook targeting to increase sales.
October 14, 2019
Worth it. Quick ROI
- I could see the ROI instantly and knew that it was worth the monthly cost.
October 13, 2019
The Positives and Negatives of AdRoll
- We have seen a mostly positive impact by using AdRoll. It continues to be a top converting partner for the clients that we have it on.
October 13, 2019
AdRoll -- good, not great.
- We have seen strong ROIs and that is our main KPI to clients.
October 08, 2019
Excellent Marketing and Prospecting Tool for Small Businesses
- Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
March 27, 2019
AdRoll rocks
- It’s a huge help because it allows us to tap into 3rd party traffic.
- We can roll out ads in AdRoll and not have to deal with the changes in interfaces like Facebook.
- We can see what’s working and what’s not.