AdRoll Reviews

Nearly all campaigns have had a positive ROI.

User friendly - Good UX and UI.

Easy to use.

Other than Black Friday/Cyber Monday, the ROI has been fairly light but is expected with any Display campaign, it is comparable to any other of the alternatives we've used.

It was never our primary focus with the campaign, but we've seen little return in the form of RFQ submissions on the B2C, industrial-focused ads.

Since there isn't as much in terms of optimization or bidding, I'm not sure if we're getting the max return out of the platform yet.

Getting customers to come back to our website increases chances of a sale.

Use of social media traffic with Facebook targeting to increase sales.

Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.

AdRoll is typically a partner that we use every quarter for certain clients because it has a reliable ROI.

ROI does, however, depend on the client.

Overall, AdRoll has had a positive impact on our business.

Positive ROI's

We have seen a mostly positive impact by using AdRoll. It continues to be a top converting partner for the clients that we have it on.

I could see the ROI instantly and knew that it was worth the monthly cost.

We have seen strong ROIs and that is our main KPI to clients.

It’s a huge help because it allows us to tap into 3rd party traffic.

We can roll out ads in AdRoll and not have to deal with the changes in interfaces like Facebook.

We can see what’s working and what’s not.

AdRoll has allowed us to reduce the size of the segments we target, to more effectively manage our campaigns.

ROI

Social Growth

Database Growth

We have had an increase of returning leads to our website.

We have a lower bounce rate on people coming in from ads due to targeting accurately.

We have been spending less on ads for more relevant leads.

On a positive front, we've been able to measure some impact from AdRoll campaigns - we actually did an A/B test to look at how many view-through conversions were recorded for people who saw our ads vs seeing PSA's and saw a significant lift.

On a more negative front, the large majority of conversions we've seen through AdRoll have been view through conversions, which has made it more difficult to track which conversions specifically were due to AdRoll, and measuring has been more difficult (although their Enhanced Conversion Tracking helps some, although it only works for a subset of campaigns we run).

It's honestly hard to tell what the overall impact has been, as we actually haven't been running with it the past few months, and it's been hard to measure a noticeable decrease in overall signups/volume.

We have seen an increase in traffic to the key pages we've built campaigns around. Within the first week, we had a 70% increase in traffic.

Results can take time to product ROI. We are not at a point where we can begin tracking ROI whereas with other we have been.

Retargeting has been a powerful channel

Strong ROI and keeping prospects engaged

Because our clients are so niche we rarely use our full allocated budget.

The budget we do use sees the best ROI that we've seen on digital campaigns.

The retargeted ads had a lower lead cost with AdRoll compared to other vendors

Positive ROI after sales were completed versus the ad spend

AdRoll's incompetent and unresponsive agency support team nearly cost us one of our largest clients.

They billed one of our clients $14k of another client's ad spend, resulting in over 30 hours of unbillable time from our end to resolve the issue.

AdRoll's reported ROAS was unrealistically inflated compared to other platforms we've used. Perceived ROI was strong, but actual ROI was no better than it was with other platforms.

Through significant testing, we've been able to optimize AdRoll to a point where click conversion ROI alone is roundly positive. VTC conversions are the cherry on top.

Positive. Especially the Facebook Wall advertising.

We don't measure the success of AdRoll by money, but rather traffic to our site. More traffic is a success and we receive more traffic because of AdRoll.

Increased lead conversation rate with segmented retargeting capabilities

More engaged website visitors and repeat visitors

Has streamlined our remarketing efforts.

Has shown how effective remarketing can be in some cases and how ineffective it can be in others.

Overall it has had a positive effect and fulfills a need.