TrustRadius A True WinnerThe marketing department uses AdRoll to retarget users who visit our site as well as prospect lookalike users who have not visited. The problem we are addressing is the ability to capture and follow users as they browse the web. AdRoll allows for support of Facebook and Instagram retargeting/prospecting, which is key as we also attempt to grow our social following.,Retargeting Prospecting Trackability,Management of old campaigns Ability to delete drafts More social integration,10,ROI Social Growth Database Growth,Facebook for Business, Twitter Ads, Google Ads (formerly AdWords) and Google Analytics,Both,Campaign Management/Monitoring Scheduling Segmentation,None,10AdRoll Keeps Us RollingAdroll has boosted our remarketing efforts across the whole company due to it's ease of use and quick set up. The easy set up and metrics make it simple to explain to marketing teams, and track and show results.,It has easy set up, you can have a campaign set up in minutes. The metrics are easy to read and provide the information we're looking for. The support team have been helpful and responsive.,Their invoicing process can be confusing. The invoices do not provide enough information, such as an itemized list of the amount spent on each campaign in that invoice, which campaigns are included in the billed invoice, and a date range. Editing campaigns (dates, budget, etc) can be difficult once a campaign has started. The "campaigns purchased" vs. "deliveries billed" invoices can get confusing at times.,8,Has streamlined our remarketing efforts. Has shown how effective remarketing can be in some cases and how ineffective it can be in others. Overall it has had a positive effect and fulfills a need.,Google remarketing,10,Implemented in-house,9,No,I can describe two times. We had an ad that was rejected by Facebook and they immediately contacted us and gave us tip and a great tool to help us improve our ad, and get it accepted by Facebook. We had recently set up a campaign and forgot a step, instead of just letting it go and having us discover it later, they set up the missing step for us to make it a quick and easy process.,Setting up a campaign. Checking the status of a campaign. Reviewing the campaign metrics.,Keeping track of invoices. Editing currently running campaigns.,9AdRoll in ProgressWe have been using AdRoll to do Facebook re-targeting for our company and were able to generate some conversions at good value.,Facebook retargeting Conversion tracking Reporting,Ad approval process Call Tracking,7,Cheaper conversions Better ROI,Zoho CRM,7,1,1,Facebook retargeting Lead Generation Brand Awareness,Generate re-targeting list raise brand awareness,News feed ads Better engagement,No,Product Features Product Usability Product Reputation,I would try more types of ads running at the same time.,Implemented in-house,No,Change management was minimal,none,6,No,7,No,I have asked about ad editing and got quick response.,reporting ad creation campaign management,Exporting reports,Yes, but I don't use it,7
75 Ratings
Score 7.8 out of 101
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AdRoll Reviews

75 Ratings
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Score 7.8 out of 101

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Stefanie Cash profile photo
October 29, 2018

AdRoll: A True Winner

Score 10 out of 10
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Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability.
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Feature Scorecard Summary

Data Transfer (8)
DSP integration (6)
Ad campaign creation (19)
Ad deployment (20)
Display advertising (18)
Ad display and retargeting segmentation (20)
Sequence targeting (10)
Ad dashboards (20)
Ad performance reports (20)
Ad conversion tracking (20)
Ad attribution reporting (17)
Cross-channel ad management (13)
Ad forecasting and optimization (12)

About AdRoll

AdRoll Integrations

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Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No

AdRoll Technical Details

Operating Systems: Unspecified
Mobile Application:No