AdRoll

AdRoll

Top Rated
Score 8.3 out of 10
Top Rated
AdRoll

Overview

What is AdRoll?

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance,...
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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 13 features
  • Ad display and retargeting segmentation (43)
    8.6
    86%
  • Ad deployment (43)
    8.3
    83%
  • Ad performance reports (43)
    8.0
    80%
  • Ad dashboards (43)
    7.9
    79%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Essentials

$12

Cloud
per month

Growth

$25

Cloud
per month

Starter

Free

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.adroll.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $40 per month
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Product Demos

Create Web Dynamic Product Ads in 53 Seconds with AdRoll
00:52
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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

6.5Avg 7.6

Ad Campaigns

Features related to creating and deploying ad campaigns

8.4Avg 7.9

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

7.9Avg 7.8
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Product Details

What is AdRoll?

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

AdRoll Video

AdRoll Integrations

AdRoll Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

AdRoll starts at $40.

Insightpool Ads Optimization are common alternatives for AdRoll.

Reviewers rate Display advertising and Ad display and retargeting segmentation highest, with a score of 8.6.

The most common users of AdRoll are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews

(1-25 of 48)
Companies can't remove reviews or game the system. Here's why
Lee L Kennedy | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We use AdRoll as a display retargeting platform for a few clients at our agency. We use it to supplement the retargeting capabilities of other advertising networks like Facebook Ads, Google Ads, and Microsoft Ads. We use it on the paid marketing side of things, and it fits in well with our other paid media channels.
Score 9 out of 10
Vetted Review
Verified User
We use AdRoll to help us market our business. We are able to target people who have visited our website and send them banner ads through AdRoll. Advertising is getting more and more expensive, AdRoll helps us lower the cost of advertising through their banner ads, targeting abandon carts and visitors.
Ullash Tiwari | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
All in one suite, perfect for retargeting and dynamistic ads creation to showcase eCommerce products, we started using the email marketing suite in the last couple of months and it worked wonders for our team and stores with dynamic categories working for each customer.
Score 8 out of 10
Vetted Review
Verified User
We are using AdRoll to retarget current customers and prospective customers that look like our current customers. We use the AdRoll platform for our company and sister companies. It offers us a chance to showcase products that we want to advertise, that align with our current campaigns, to customers. It also reaches out to new customers and showcases what our company sells.
Akshat Kharbanda | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
For retargeting. Affordable retargeting on FB and Google and its partner. I joined the platform because I could upload an email list for CRM retargeting. I usually turn it on when my deals are in pipeline. Because I know my client would have visited the website and I want to reply to my emails. I might switch to their b2b counterpart.
November 09, 2021

Retargeting ads made easy

Score 9 out of 10
Vetted Review
Verified User
My company has seen dramatic, impactful results while using Adroll over the last 2-3 years. We typically implement retargeting ads and see success with those. The team likes the ease of use associated with the Adroll program. The visuals provided by the Adroll program help us share results easily with other departments.
Score 7 out of 10
Vetted Review
Verified User
We were originally using Adroll to create a one stop shop for most of our advertising and data analytics. It was primarily being used within the marketing department. Facebook and web ads are the primary services that we use within the platform. Adroll i at it's best when doing Facebook retargeting ads and web ad placement. Adroll has helped target more specific audiences. I think the data collection is unique and is extremely helpful. Using various features on AdRoll has also helped with attribution and tracking customer journeys. With a single campaign, I can see that someone saw my display ad, liked our Facebook post, got a dynamic ad on their phone, and then click on one of our Google Ads all before converting. This shows us that Adroll is transparent about their reporting and will not just claim credit for conversion if they did not help in converting. You can easily see the various touchpoints through which helps verify Adroll's aid or help throughout the journey. The insights are some of the most in-depth, yet easiest to read and analyze among a lot of different platforms I have used. The bulk uploading feature is one of my favorite features on the platform. It makes creating new ad campaigns quick and easy. instead of uploading my web ads, then my Facebook ads, and then my Instagram ads, I can upload everything all at once. Once everything is uploaded I can then scroll down and customize each ad all on the same screen. This feature has saved me hours of work and prep time when creating new campaigns.
Score 5 out of 10
Vetted Review
Verified User
Utilizing AdRoll for display marketing and some website retargeting. It's currently being used by the marketing team and helps create campaigns across multiple channels instead of having to do it one by one. The ability to select your target audience and obtain reporting based on the campaigns is very useful and saves time.
Score 9 out of 10
Vetted Review
Verified User
We use AdRoll for about 50 customers to retarget to their website visitors. We make sure to use it so that when people visit certain pages on the website, they get specific ads to follow them around. We also do call tracking, contact forms, landing pages and more to ensure we can know what is converting and what is not converting. We try to have at least 2-3 ad groups for each client and account.
Score 8 out of 10
Vetted Review
Verified User
Our agency used AdRoll to place digital advertising for our clients. We used it across multiple clients and used it to place ads through multiple platforms The business problem for the agency that was solved was software that enabled us to get moving very quickly. We also felt that the re-targeting "tools" were much more user-friendly than most platform or programmatic tools. The really interesting part about the software is I don't think we were using all of the tools - which means there's a lot to explore and a lot to help small- to mid-sized agencies scale.
Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
At DND we used AdRoll primarily for retargeting campaigns across Canada - to get our ads in front of new audiences and drive traffic back to our owned properties - such as website, landing pages, or product pages. We serve in a niche industry - but AdRoll has an excellent database of sources that helped us get in front of potential buyers and prospects in a cost-effective manner. This generated solid top-of-the-funnel prospects and leads for our nurture campaigns.
Miles Anthony Smith, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use AdRoll to get broad retargeting reach across most of the web to capture leads or sales that would've otherwise fallen through the cracks due to customers forgetting to finalize things on their end. Especially after we have spent money on digital ads to drive prospects to sales pages, we want to maximize the ad pay by using AdRoll to close a few more sales.
January 17, 2020

AdRoll Review

Score 7 out of 10
Vetted Review
Verified User
AdRoll is part of our programmatic tech stack for display advertising and is currently being primarily used as a tool for retargeting and prospecting for new audience members. The technology has worked so far and the quality of audiences discovered by AdRoll is of a significantly higher quality when compared to other technologies.
Score 7 out of 10
Vetted Review
Verified User
Our digital media team uses AdRoll for dynamic retargeting across a variety of clients. It serves display banners that we provide on sites and social based on audience pools and interest. It is most successful in targeting an audience who has already searched for our specific client's products. It also provides accessible reporting dashboards that we can use to report on metrics to our clients.
Vincent Misiewicz | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
As an agency, our digital paid media department uses AdRoll for our web and social retargeting for e-commerce clients. It's relatively low maintenance and provides a modest ROI. We actually prefer the AdRoll interface to running retargeting in the Facebook ad manager due to the speed, simplicity, and ease of implementation. It saves us a good amount of time and is less expensive than most other comparable tools.
Susan Hammiche | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
AdRoll is used by our marketing department to target and retarget customers. When someone visits our site, they will see customized ads from us on other websites once they leave. It helps remind them of who we are and what we offer and invites them back to check us out again, especially if they have been looking at certain products or services.
Score 8 out of 10
Vetted Review
Verified User
We use it for a variety of Broadway and attractions to drive high CTRs and awareness. We do use a variety of KPIs, but mainly focus on ROI, revenue, and CTR. Our clients have been very happy with our usage of AdRoll. We do find our reps difficult to work with, but the product is strong.
John Williamson | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Aspen is in the early stages of developing an e-commerce B2C business after 25+ years primarily focused globally on B2B sales. AdRoll was used by our B2C business for retargeting. We used AdRoll to follow up with website visitors that didn't convert on the initial visit.
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