Pros and Cons of AdRoll 2024

Overview

What is AdRoll?

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance,…

Learn from top reviewers

In my opinion, make sure not to hear their support team advice or you'll end up paying money for nothing.

Rating: 1 out of 10

September 11, 2023

Vetted ReviewVerified User

In my experience, AdRoll used to work fine, but they made an upgrade to their plans and everything stopped working. Now, they don't support other currencies than USD - so be c...

Verified user

Advisor

2 years of experience

AdRoll: A retargeting platform that can be used as a supplement to traditional channels

Rating: 7 out of 10

March 3, 2022

IncentivizedVetted ReviewVerified User

We use AdRoll as a display retargeting platform for a few clients at our agency. We use it to supplement the retargeting capabilities of other advertising networks like Facebo...

Lee L Kennedy

Director - Marketing

Analytics Director

TLo Ventures

3 years of experience

AdRoll Works! Reach a wider audience and get quality traffic

Rating: 9 out of 10

March 1, 2022

IncentivizedVetted ReviewVerified User

We've used Adroll to reach a wider audience for our Marketing needs.

Garegin Baghdasaryan

Employee - Marketing

Senior Digital Media Manager

Apollo Interactive

8 years of experience

A one-stop-shop for your advertising campaigns

Rating: 7 out of 10

November 8, 2021

IncentivizedVetted ReviewVerified User

We were originally using Adroll to create a one stop shop for most of our advertising and data analytics. It was primarily being used within the marketing department. Facebook...

Michael DiMaria

Manager - Marketing

Digital Marketing Manager

Jim's Formal Wear

4 years of experience

Adroll has definitely met our expectations

Rating: 9 out of 10

November 6, 2021

IncentivizedVetted ReviewVerified User

We use AdRoll for about 50 customers to retarget to their website visitors. We make sure to use it so that when people visit certain pages on the website, they get specific ad...

zachary ehrlich

Director - Marketing

PPC Director

Doctors Internet

3 years of experience

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Pricing

View all pricing

Essentials

$12

Cloud

per month

Growth

$25

Cloud

per month

Starter

Free

Cloud

Entry-level set up fee?

No setup fee

For the latest information on pricing, visithttps://www.adroll.com/pricing

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Starting price (does not include set up fee)

$40 per month

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Product Demos

GDS Demo AdRoll 24122020

YouTube

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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

6.8

Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

4.3

Avg 7.8

1.3
Ad campaign creation
(43) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
8
Ad deployment
(44) Ratings
Allows users to quickly and easily deploy new ad campaigns from within the tool.
4.2
Display advertising
(41) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
4.2
Ad display and retargeting segmentation
(44) Ratings
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
4.1
Sequence targeting
(26) Ratings
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

1.9

Avg 7.7

1.3
Ad dashboards
(44) Ratings
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
1.3
Ad performance reports
(44) Ratings
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
3.2
Ad conversion tracking
(42) Ratings
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
1.2
Ad attribution reporting
(38) Ratings
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
3.2
Cross-channel ad management
(31) Ratings
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
1.2
Ad forecasting and optimization
(28) Ratings
Ad forecasting models predict campaign performance to assist with optimization.

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Product Details

About
Integrations
Competitors
Tech Details
FAQs

What is AdRoll?

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

AdRoll Video

AdRoll Integrations

AdRoll Competitors

Insightpool Ads Optimization

AdRoll Technical Details

Deployment Types	Software as a Service (SaaS), Cloud, or Web-Based
Operating Systems	Unspecified
Mobile Application	No

Frequently Asked Questions

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

AdRoll starts at $40.

Insightpool Ads Optimization are common alternatives for AdRoll.

Reviewers rate Ad deployment highest, with a score of 8.

The most common users of AdRoll are from Mid-sized Companies (51-1,000 employees).

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Comparisons

Essentials

$12

Growth

$25

Starter

Free

GDS Demo AdRoll 24122020

Intuit Mailchimp

Google Ads

RollWorks

Perfect Audience

Taboola

StackAdapt

Google Ad Manager

Google Marketing Platform

Adobe Advertising Cloud

Bizo / LinkedIn Lead Accelerator (Discontinued)

AppNexus

Skai

OpenX

Sizmek Ad Suite (discontinued)

TubeMogul (discontinued)

Cons

Cons

Cons

Cons

Cons