Adsata

Adsata is an online tool designed for conducting webcam eyetracking studies. It is tailored for businesses of varying sizes and caters to professions and industries such as UX designers, web developers, media houses, marketing professionals, and market researchers. According to the vendor, Adsata allows users to gain insights into user perception, improve user experience (UX), and make data-driven decisions to enhance conversion rates.

Key Features

Webcam Eyetracking Studies: According to the vendor, Adsata enables users to conduct online webcam eyetracking studies to measure user perception, gain insights, and improve user experience (UX) and conversion rates through data-driven decisions.

Test Usability: Users can test the usability of websites or online shops to identify areas where users may encounter difficulties and optimize the user journey.

Data-driven Design Decisions: According to the vendor, Adsata allows users to make data-driven design decisions by obtaining objective, data-based feedback to enhance trust in designs and improve overall user satisfaction.

Marketing Campaign Impact: Adsata provides the capability to understand the impact of marketing campaigns, market research, and academic research using eyetracking data, helping users optimize advertising strategies and improve campaign performance.

Workflow Efficiency: Users can create webcam eyetracking studies by uploading media and configuring study parameters. Data can be collected remotely from participants, and user behavior can be explored through heatmaps, path plots, and other visualizations in the insights dashboard.

Heatmaps: Adsata enables users to generate aggregated heatmaps to gain insights from eyetracking data and identify the most and least viewed areas of the website or shop, ensuring important content and calls-to-action (CTAs) receive attention.

Hexbins: According to the vendor, Adsata allows users to group and compare sets of eyetracking data using aggregated hexbins, which provide a more defined distribution than heatmaps. Users can customize the radius and transparency of hexbins to suit their specific needs.

Path Plots: Users can visualize the paths users take on the website, allowing for the identification of navigation patterns and areas of particular interest. Detailed information about each individual path can be obtained with a simple click.

Fixation Metrics: Adsata provides the capability to analyze fixation metrics, allowing users to understand the location, duration, and order of fixations in the study. According to the vendor, significant events can be automatically detected without the need for additional software.

Accurate and Precise Data: According to the vendor, Adsata's tests show that 95% of the collected data points are within a radius of 110-150 pixels from the actual point of gaze. Webcam eyetracking provides reliable data without the need for additional eye-tracking hardware.