Name: Adserver.Online
Price: 20 USD
Author: FlyHighSoft

Customer Engagement

Help Desk

Web and Video Conferencing

Customer Support

Continuous Integration

Development

Online Proctoring Software

Education

Association Management

Business Intelligence (BI)

Collaboration

Contract Analysis

Data Analytics  and BI Services

Document Generation

File Sync

Enterprise

Accounting

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Corporate Volunteering

HR Management

Payroll

Recruitment Agency

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AIOps

API Design

Asset Tokenization

Cloud Storage

Container Management

DevOps

Disk Based Backup

Fraud Detection

Hadoop-Related

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Managed Private Cloud

Network Access Control (NAC)

Network Performance Monitoring

Relational Database Management Systems

Requirements Management

SSL Certificate

Tower Servers

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Content Marketing

Customer Loyalty Program

Digital Experience Platforms (DXP)

Email Marketing

Location Intelligence

Marketing Automation

Personalization Engines

Product Management

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

AI Meeting Assistants

Email Signature

Project Management

Task Management

Professional Services

Customer Relationship Management (CRM)

Sales

Cloud Access Security Brokers

Data Loss Prevention

User and Entity Behavior Analytics (UEBA)

Security

Automotive

Catering

Church Management

Estate Planning

Hotel Management

Insurance Claims Management

Law Practice Management

Multiple Listing Service (MLS)

Vertical-Specific

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Adserver.Online is a cloud-based ad serving and ad management solution offered by Adserver.Online. It is designed to cater to the needs of small to large businesses. According to the vendor, the product provides a range of features and tools to effectively manage and optimize online advertising campaigns. It is used by various professions and industries, including digital marketing agencies, advertising agencies, publishers, media companies, e-commerce businesses, and app developers.

## Key Features

**Ad Serving**: Adserver.Online allows businesses to serve different ad formats, such as banners, videos, popups, and in-page notifications, on their websites or mobile apps. The platform offers customization options based on targeting criteria like geography, language, and device. Real-time analytics are provided to monitor the performance of ad campaigns.

**Ad Management**: Users can efficiently manage their ad campaigns using Adserver.Online. They can create and organize campaigns, set budgets, and define targeting parameters. The platform offers options for frequency capping, ad prioritization, and ad rotation. Advanced reporting and analytics are available to track impressions, clicks, conversions, and other key metrics.

**Targeting**: Adserver.Online provides various targeting options to reach specific audiences. Users can target ads based on demographics, interests, behavior, and contextual relevance. The platform supports geo-targeting to display ads in specific locations. Retargeting is also available to reach users who have previously interacted with the ads.

**White-Labeling**: Adserver.Online offers white-label options for users to customize the appearance and branding of their ad server's panel. Users can use their own custom domain for the ad server's panel and apply custom CSS styles. The platform also allows customization of internal domains for impression tracking and click tracking.

**Video Ad Serving**: Adserver.Online supports video ad serving using the VAST (Video Ad Serving Template) standard. Users can serve pre-roll, mid-roll, and post-roll video ads. The platform offers ad pod capabilities, allowing multiple ads to be played in sequence. Users can track video ad events such as start, first quartile, mid-point, third quartile, and complete.

**Programmatic Advertising**: Adserver.Online enables programmatic advertising through the OpenRTB protocol. It supports real-time bidding (RTB) for both publishers and advertisers. Users can buy and sell ad inventory programmatically, optimizing their ad campaigns. Integration with demand-side platforms (DSPs) and supply-side platforms (SSPs) is available.

**Push Notifications**: Adserver.Online provides push notification ad format for reaching users with targeted messages. Users can send push notifications with rich media content, including images and action buttons. The platform supports in-page notifications that are displayed directly on the publisher's site. Push notifications can be used to increase engagement and conversions.


Basic

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Offer A

Offer B

Offer C

Google Ads

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

Starter

Essentials

Growth

Adserver.Online

Ad serving describes the technology and service that places advertisements on web sites.

FlyHighSoft

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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Adserver.Online

Overview

What is Adserver.Online?