Adserver.Online

Adserver.Online is a cloud-based ad serving and ad management solution offered by Adserver.Online. It is designed to cater to the needs of small to large businesses. According to the vendor, the product provides a range of features and tools to effectively manage and optimize online advertising campaigns. It is used by various professions and industries, including digital marketing agencies, advertising agencies, publishers, media companies, e-commerce businesses, and app developers.

Key Features

Ad Serving: Adserver.Online allows businesses to serve different ad formats, such as banners, videos, popups, and in-page notifications, on their websites or mobile apps. The platform offers customization options based on targeting criteria like geography, language, and device. Real-time analytics are provided to monitor the performance of ad campaigns.

Ad Management: Users can efficiently manage their ad campaigns using Adserver.Online. They can create and organize campaigns, set budgets, and define targeting parameters. The platform offers options for frequency capping, ad prioritization, and ad rotation. Advanced reporting and analytics are available to track impressions, clicks, conversions, and other key metrics.

Targeting: Adserver.Online provides various targeting options to reach specific audiences. Users can target ads based on demographics, interests, behavior, and contextual relevance. The platform supports geo-targeting to display ads in specific locations. Retargeting is also available to reach users who have previously interacted with the ads.

White-Labeling: Adserver.Online offers white-label options for users to customize the appearance and branding of their ad server's panel. Users can use their own custom domain for the ad server's panel and apply custom CSS styles. The platform also allows customization of internal domains for impression tracking and click tracking.

Video Ad Serving: Adserver.Online supports video ad serving using the VAST (Video Ad Serving Template) standard. Users can serve pre-roll, mid-roll, and post-roll video ads. The platform offers ad pod capabilities, allowing multiple ads to be played in sequence. Users can track video ad events such as start, first quartile, mid-point, third quartile, and complete.

Programmatic Advertising: Adserver.Online enables programmatic advertising through the OpenRTB protocol. It supports real-time bidding (RTB) for both publishers and advertisers. Users can buy and sell ad inventory programmatically, optimizing their ad campaigns. Integration with demand-side platforms (DSPs) and supply-side platforms (SSPs) is available.

Push Notifications: Adserver.Online provides push notification ad format for reaching users with targeted messages. Users can send push notifications with rich media content, including images and action buttons. The platform supports in-page notifications that are displayed directly on the publisher's site. Push notifications can be used to increase engagement and conversions.