Name: AdSpirit AdServer
Author: AdSpirit

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Help Authoring

Software Configuration Management

Development

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

Operational Analytics

Enterprise

Accounting

Budgeting and Forecasting

Tax Compliance

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

Employee Scheduling

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

C/C++ Integrated Development Environments

Cloud Storage

Code Review

Data Catalog

Data Fabric

Data Quality

Data Recovery Service

Dynamic Application Security Testing (DAST)

Fraud Detection

IT Alert Management

Identity Governance and Administration

Integration Platform as a Service (iPaaS)

Low-Code Development

Master Data Management (MDM)

Network Access Control (NAC)

Network Performance Monitoring

Network Traffic Analysis (NTA)

Office Migration and Repair

Software-Defined WAN

Virtual Data Room

Virtual Desktop Infrastructure (VDI)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Email Marketing

Enterprise Marketing Management

Local Marketing

Marketing Automation

Screen and Video Capture

Social Media Management

Survey & Forms Building

Video Editing

Web Analytics

Marketing

Project Management

Wireframing

Professional Services

Customer Relationship Management (CRM)

Revenue Operations

Sales

Antivirus

Insider Risk Management

Security Orchestration, Automation and Response (SOAR)

Security

Forestry

Last Mile Delivery

Legal Research

Library Management

Nonprofit CRM

Nonprofit Fundraising

Plagiarism Checker

Real Estate Property Management

Vertical-Specific

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AdSpirit AdServer is positioned as a professional ad serving system that aims to meet the needs of publishers, online marketers & networks, and advertisers & agencies. According to the vendor, this software solution provides essential functions for efficient ad management, optimization, and reporting, with the goal of helping businesses increase their ad revenue and reduce costs. The product is designed to cater to professionals in the publishing, online marketing, and advertising industries, regardless of their company size.

## Key Features

**Header Bidding**: AdSpirit AdServer integrates with SSPs, DSPs, and AdExchanges using prebid.js, which the vendor claims enables real-time competition between campaigns and optimization of ad revenue and fill rate.

**Clever Passback Logic**: According to the vendor, AdSpirit AdServer includes a passback logic feature that allows users to work with advertisers who do not buy all of their traffic. The system automatically selects a different campaign to show if an impression is not bought, with the aim of reducing discrepancy between partners and increasing the fill rate of traffic.

**AdBlock Buster**: AdSpirit AdServer is said to offer an anti-adblock solution called AdBlock Buster, which detects blocked ads and shows alternative creatives that bypass adblockers. The vendor claims this feature helps retrieve blocked traffic and increase ad revenue.

**Dynamic Allocation**: AdSpirit AdServer is designed to dynamically allocate campaigns based on each impression, selecting the best match and highest paying campaign. The vendor states that this allows for dynamic pricing and live optimization by CTR, CPM, or CPO, resulting in increased ad revenue.

**Video Ads**: AdSpirit AdServer supports various video ad formats, including pre-rolls, mid-rolls, post-rolls, video banners, and video interstitials. It is compatible with most video players and supports current IAB VAST and VPAID standards, according to the vendor.

**Mobile Advertising**: According to the vendor, AdSpirit AdServer enables direct placement of display, affiliate, RTB, and mobile ads. It supports mobile web and in-app advertising, with compatibility for Apple iOS, Google Android, and Windows Mobile. SDKs are available for seamless integration in mobile apps.

**Native Advertising**: AdSpirit AdServer is said to support native advertising, allowing users to seamlessly run native ad campaigns that blend in with website content for a more integrated and less intrusive advertising experience.

**Real-Time Bidding (RTB)**: AdSpirit AdServer offers a private RTB platform, connecting users with their own SSPs, DSPs, or exchanges. The vendor claims it supports true real-time bidding and integration with various SSPs, DSPs, and exchanges, facilitating efficient ad buying and selling.

**Optimization**: AdSpirit AdServer provides various optimization features, including frequency capping, automatic CTR optimization, campaign and creative optimization, and yield optimization, according to the vendor. Users can define specific optimization goals and metrics to maximize ad revenue.

**Media Planning**: AdSpirit AdServer includes a media planning module for mapping out media plans, requesting and integrating quotes, and tracking distribution. The vendor states that it simplifies the process of planning and managing advertising campaigns.

Remarkety

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AdSpirit AdServer

Ad serving describes the technology and service that places advertisements on web sites.

AdSpirit

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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AdSpirit AdServer

Overview

What is AdSpirit AdServer?