AdSpirit AdServer

AdSpirit AdServer is positioned as a professional ad serving system that aims to meet the needs of publishers, online marketers & networks, and advertisers & agencies. According to the vendor, this software solution provides essential functions for efficient ad management, optimization, and reporting, with the goal of helping businesses increase their ad revenue and reduce costs. The product is designed to cater to professionals in the publishing, online marketing, and advertising industries, regardless of their company size.

Key Features

Header Bidding: AdSpirit AdServer integrates with SSPs, DSPs, and AdExchanges using prebid.js, which the vendor claims enables real-time competition between campaigns and optimization of ad revenue and fill rate.

Clever Passback Logic: According to the vendor, AdSpirit AdServer includes a passback logic feature that allows users to work with advertisers who do not buy all of their traffic. The system automatically selects a different campaign to show if an impression is not bought, with the aim of reducing discrepancy between partners and increasing the fill rate of traffic.

AdBlock Buster: AdSpirit AdServer is said to offer an anti-adblock solution called AdBlock Buster, which detects blocked ads and shows alternative creatives that bypass adblockers. The vendor claims this feature helps retrieve blocked traffic and increase ad revenue.

Dynamic Allocation: AdSpirit AdServer is designed to dynamically allocate campaigns based on each impression, selecting the best match and highest paying campaign. The vendor states that this allows for dynamic pricing and live optimization by CTR, CPM, or CPO, resulting in increased ad revenue.

Video Ads: AdSpirit AdServer supports various video ad formats, including pre-rolls, mid-rolls, post-rolls, video banners, and video interstitials. It is compatible with most video players and supports current IAB VAST and VPAID standards, according to the vendor.

Mobile Advertising: According to the vendor, AdSpirit AdServer enables direct placement of display, affiliate, RTB, and mobile ads. It supports mobile web and in-app advertising, with compatibility for Apple iOS, Google Android, and Windows Mobile. SDKs are available for seamless integration in mobile apps.

Native Advertising: AdSpirit AdServer is said to support native advertising, allowing users to seamlessly run native ad campaigns that blend in with website content for a more integrated and less intrusive advertising experience.

Real-Time Bidding (RTB): AdSpirit AdServer offers a private RTB platform, connecting users with their own SSPs, DSPs, or exchanges. The vendor claims it supports true real-time bidding and integration with various SSPs, DSPs, and exchanges, facilitating efficient ad buying and selling.

Optimization: AdSpirit AdServer provides various optimization features, including frequency capping, automatic CTR optimization, campaign and creative optimization, and yield optimization, according to the vendor. Users can define specific optimization goals and metrics to maximize ad revenue.

Media Planning: AdSpirit AdServer includes a media planning module for mapping out media plans, requesting and integrating quotes, and tracking distribution. The vendor states that it simplifies the process of planning and managing advertising campaigns.