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ADTECH is a cross-screen ad server and digital media management platform for publishers, networks, advertisers and agencies.https://dudodiprj2sv7.cloudfront.net/product-logos/wp/X1/DUAQT149G9ZT.JPEGAdTech: Simple, Streamlined, FantasticWe use ADTECH to help display our work on several different platforms. It works as a way of consolidating a lot of different material into one format, so that everything is a bit more streamlined. It makes managing all of our accounts a lot easier because everybody in our organization can access the same amount of material. Everyone can be on the same page, everyone knows what everybody else is talking about. It's like having a giant bulletin board for your entire work process. It makes meeting easier because pulling and viewing content is much easier.,Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat. Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody. Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!,The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy. AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech. Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.,7,AdTech helps us determine where to steer our audience, and where to project our next campaign. AdTech helps us view data based on user likes, clicks, and analyze trends among our audience. What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.,,B2B
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ADTECH
10 Ratings
Score 6.3 out of 101
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ADTECH Reviews

ADTECH
10 Ratings
Score 6.3 out of 101
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October 25, 2017

User Review: "AdTech: Simple, Streamlined, Fantastic"

Score 7 out of 10
Vetted Review
Verified User
Review Source
We use ADTECH to help display our work on several different platforms. It works as a way of consolidating a lot of different material into one format, so that everything is a bit more streamlined. It makes managing all of our accounts a lot easier because everybody in our organization can access the same amount of material. Everyone can be on the same page, everyone knows what everybody else is talking about. It's like having a giant bulletin board for your entire work process. It makes meeting easier because pulling and viewing content is much easier.
  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
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ADTECH Scorecard Summary

Feature Scorecard Summary

Data Transfer (1)
8
Ad campaign creation (1)
10
Ad deployment (1)
9
Display advertising (1)
10
Ad display and retargeting segmentation (1)
9
Sequence targeting (1)
9
Ad dashboards (1)
8
Ad performance reports (1)
8
Ad conversion tracking (1)
7
Ad attribution reporting (1)
9
Cross-channel ad management (1)
8
Ad forecasting and optimization (1)
8

About ADTECH

Cross-screen ad server and digital media management platform for publishers, networks, advertisers and agencies.

Data below provided by the vendor
ADTECH is a leading cross-device ad server and a division of AOL Platforms.

For more than 15 years, ADTECH has delivered digital advertising for the largest media owners and agencies in the world.

Its core product, the IQ ad serving suite, supports display, video, mobile & rich media ad formats and allows publishers, agencies, advertisers and networks to create & manage integrated advertising campaigns from a single technology platform.

The ad server seamlessly integrates other applications, including MARKETPLACE our Supply Side Platform, sales management and business analytics.
Serving more than 300 billion impressions a month into over 75 countries , ADTECH ad servers lead the way in speed and reliability according to the OVK Adserver Benchmark.

Deployment Type

  • SaaS
Features
  1. Integrated SSP
  2. Ad Viewability Tracking
  3. Cookie Targeting
  4. Live Monitoring Dashboards
  5. Retargeting
  6. Inventory Forecasting
  7. Mobile SDK
  8. Video Ad Serving
  9. Rich Media Productions
  10. Mobile Ad Serving
  11. Post-Click Tracking
Mobile App
  • Yes: Apple iOS and Android
Connectors
  • Pictela & Other Rich Media Platforms
  • Data Management Platforms
  • Supply Side Platforms
  • Ad Networks
  • Tag Management Platforms
Premium Consulting/Integration Services Available?
  • Yes
Is there an Entry-Level Setup Fee?
  • Yes, required
Support Options
  • Phone
  • Email
  • Forum/Community
  • FAQ/Knowledgebase
  • Online Support Center


ADTECH Features

Has featureIntegrated SSP
Has featureAd Viewability Tracking
Has featureCookie Targeting
Has featureLive Monitoring Dashboards
Has featureRetargeting
Has featureInventory Forecasting
Has featureMobile SDK
Has featureVideo Ad Serving
Has featureRich Media Production
Has featureMobile Ad Serving
Has featurePost-Click Tracking

ADTECH Integrations

Pictela & other Rich Media Platforms, Data Management Platforms, Supply Side Platforms, Ad Networks, Tag Mangement Platforms

ADTECH Competitors

AppNexus, Google Marketing Platform (formerly DoubleClick), OpenX, PubMatic, Rubicon Project, Doubleclick, Appnexus, Rubicon Project, OpenX, Pubmatic

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?Required

ADTECH Customer Size Distribution

Consumers
%
Small Businesses (1-50 employees)
26%
Mid-Size Companies (51-500 employees)
37%
Enterprises (> 500 employees)
37%

ADTECH Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:Global
Supported Languages: English, French, German