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What is Adverity?

Adverity is a fully-integrated data platform for automating the connectivity, transformation, governance & utilization of data at scale.

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TrustRadius Insights

Adverity has proven to be a valuable tool for automating reporting needs and streamlining the reporting process. Users have reported that …
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Product Details

What is Adverity?

Adverity is an integrated data platform for connecting, managing, and using data at scale.

The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and its data governance features, Adverity makes it easier to scale and automate data operations.

Adverity was founded in 2015 and is headquartered in Vienna with offices in London and New York, and currently works with brands and agencies including Unilever, Bosch, IKEA, Forbes, GroupM, Publicis, and Dentsu.

Adverity Video

Adverity's Customer Voices episode features Mike Forst, Senior Technical Product Manager, at The Goodway Group, Flora Attyasse, Data Scientist at Adore Me, and Jeffrey Coleman, Digital Marketing Science at Carter’s.

Adverity Competitors

Adverity Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Adverity has proven to be a valuable tool for automating reporting needs and streamlining the reporting process. Users have reported that Adverity has significantly reduced the time and resources required for reporting, allowing analysts to focus on deeper analytics and driving business growth. The software enables the creation of unique datasets by integrating and pre-processing a variety of data sources, mainly in marketing, before processing it in the data warehouse. By leveraging its extensive integration capabilities with APIs, Adverity allows users to automate data flows and analytics functions, including data ingestion and harmonization across multiple media data sources. This has helped businesses efficiently solve data unification and standardization challenges, freeing up teams to focus on providing strategic guidance to clients. Additionally, Adverity has been praised for its reliability and stability in pulling meaningful data for customers from various sources. It has been particularly effective in aggregating marketing spends, analyzing user flows, and compiling the efficiency of marketing campaigns. The software's ability to automate data exports from marketing platforms to different tools like Tableau and Data Studio has further enhanced its usability. Through Adverity, users have been able to create interactive dashboards for ad performance, providing teams with easy data availability and management. The software also allows users to centralize marketing, advertising, and business data to create a central source of truth. It has been used for ETL purposes, integrating data from multiple sources for better marketing decisions. Overall, Adverity has been instrumental in streamlining the reporting process, automating it for online marketing businesses, resulting in clean data warehouses and improved efficiency.

User-friendly Interface: Users have consistently praised Adverity's platform for its user-friendly interface that is easy to navigate and get used to. Many reviewers have mentioned that the intuitive design has helped them save time and effort by automating manual work.

Convenient Data Integration: The convenience of having all their data integrated into one place has been highly appreciated by users. This feature makes it easy for them to access and analyze their data effectively, without the need to switch between multiple tools or platforms.

Responsive Support Team: Adverity's support team has received numerous accolades from users for being competent, helpful, and responsive. Reviewers have mentioned that the team goes above and beyond in providing assistance whenever needed, ensuring a positive experience for customers.

Difficulties with Data Connectors: Some users have expressed frustration with the data connectors in Adverity, stating that they have experienced difficulties in connecting their data sources.

Steep Learning Curve for Non-Technical Users: Several reviewers have mentioned a steep learning curve for non-technical users when using Adverity. They feel that the platform is more suited for technical users and requires extensive training to fully understand and utilize its features.

Limitations in Customization Options: A common complaint among users is the limitations in customization options within Adverity. Reviewers have mentioned that they would like more flexibility to customize their reports and dashboards according to their specific needs.

Based on user reviews, recommendations for Adverity include the following:

  1. It is recommended to review the cost per usage of the product. This helps ensure that the pricing aligns with the value and benefits provided by the platform.

  2. Users suggest spending time during the initial rollout to become familiar with Adverity and utilizing the support provided. This ensures a smooth transition and maximizes the benefits of using the platform.

  3. Reviewers advise against signing long-term agreements with Adverity due to concerns about falling behind in updates compared to other tools like Google Data Studio. It is recommended to revise terms of agreement to allow for flexibility and adaptability to industry standards.

These recommendations highlight the importance of evaluating cost per usage, investing time in understanding the product during rollout, making use of support resources, being cautious about long-term agreements, and staying updated with industry standards.


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Score 8 out of 10
Vetted Review
Verified User
In one of my previous roles (digital marketing agency), we utilised Advertity for data visualisation on a number of our different clients. As we were an agency that had a vast amount of services, and provided a lot of these for our clients it meant that we needed to be experts on our data set and what it was doing. We used Advertity to combine all of our insights together, particularly to be utilsed by our paid media team, to provide opportunities for enhancements. I was a user that often went into the dashboard and reviewed the data.
  • Customizable dashboards, that you could change and make unique to your specific need / business.
  • Combining a range of data sets into one view.
  • Easily sharable insights, that you can share internally or also with clients.
  • I think it would have been more user friendly if there was more labelling capabilities, so that when you are sharing the dashboard they would explain what the data is - rather than depending on someone knowing how to use the dashboards or being there to explain it.
  • Our teams found that some of the scheduling functionality could be a little big buggy, so this was something that needed extra care and attention, so therefore may be an area that needs to be improved (unless it was just our account and usage).
Adverity is particularly useful if there is a large range of data sets that you want to combine to get an 'overall' view. Previously we had used Google Analytics, but found that this was too useful for our big client accounts that we were working on. So I think that if there is an individual who is responsible for analytics or data, and also a paid media team then this is a tool which is essential. For companies that have limited activity then I think this tool could potentially over-complicate for less reward.
  • Combining different data sets, into one overall view
  • Creating multiple dashboards, that allow cross collaboration between various teams
  • This tool has allowed us to be able to see areas for opportunities, when all of the data has been combined
  • We were also able to better prioritise actions and where to focus our attention, when we had one view where all of the data was together. This allowed us to deliver better results for our clients, and also have a clearer roadmap of activity
Previously I had never really used a tool like this, only using software such as GA to look at any insights and review performance. So I think that the combined view of having all of the data sets (Which in my role I wouldn't always particularly have access to), was really useful. As an individual who was optimising our clients websites it meant that I was really able to prioritise what was important, but also have a great view of absolutely all activity that was happening.
Alex Holt | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We manage all of our marketing data through adverity, both for our own Brand and Performance groups, as well as for our largest grossing ad products under the CARS umbrella.
  • User-friendly report setup and ingestion
  • Easy integration with multiple data endpoints, making it easy for users to drive value
  • Incredible customer support, allowing users (regardless of technical background) to act like power-users
  • Adverity is running into some issues being able to custom-develop API connectors at scale/speed. This is mostly because of their rapid growth and incredible core product. If you need custom development, be prepared to use one of the many easy-to-use workarounds Adverity offers for endpoints they don't have a direct integration with. Don't worry - you'll get your data either way.
If you're a marketing organization that wants to own your data architecture, get away from hours of manual excel work, and build a flexible and scalable BI practice for yourself and your clients, Adverity is your solution. Especially if you don't have a dedicated analytics team or current database solution.

If you have access to a wide variety of API's and a fully staffed team to custom develop new connectors in under 30 days for no incremental cost, you're probably best in-housing.
  • Robust set of connectors
  • Great Customer Service
  • Adverity has saved hundreds of man hours per month in reporting and data aggregation. I can think of no solution we've onboarded that has saved so much human capital expense for so little effort in setup and maintenance.
Frankly, the service, UI, and ease-of-use for Adverity made it a no brainer compared to competiton.
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