Great PPC Ad Management Platform, Saves Time and Money A********'
Use Cases and Deployment Scope
We use Adzooma as a PPC / Paid Search management tool, you can integrate all the paid search platforms and management centrally, Adzooma's tech monitors and scans the accounts for optimisations, errors, conversions, budgeting, tracking and a whole host of other features that is beneficial if you are monitoring loads of different metrics. For us it enables us to do things from 1 platform, saving time and money, making tings easy, plus it allows us to be in complete control of everything in PPC management.
Pros
- Integrates multiple Paid search platforms into one place
- Integrations - everything works
- Adjust and edit paid search accounts, such as Google Ads
- Use all features in paid platforms
- Monitoring and tracking
- Metrics of all accounts added
Cons
- Can be a little slow at times when updating screens and moving to different accounts
- Allow more users and accounts
- Recommendations panel could be easier to see by account
Return on Investment
- Time saving - all in accounts in one place
- Cost savings - provides great recommendations
- Overall ROI for the business
- Great analytics and metrics - can see what's going on
Usability
Alternatives Considered
7Search PPC, Appcues, PPC BidMax and PPCSecure
Other Software Used
Google Ad Manager, Microsoft Advertising, TikTok for Business, Amazon Advertising Sponsored Products, Snapchat Ads
