Agency Analytics

Agency Analytics has proven to be a valuable tool for agencies and marketing departments in various industries. Users have found that the drag and drop custom dashboard makes it easy to create reports, saving them time on client reporting. The software brings together all available marketing channels into one convenient dashboard, allowing users to effectively manage and control their campaigns. This has resulted in improved account management and reduced costs by streamlining monthly reporting and improving efficiency in analysis and reporting.

For agencies working in challenging industries such as real estate, insurance, and banking, Agency Analytics provides substantial SEO and competitive analysis solutions. Users have benefited from the automation of on-site audits, which has significantly reduced the time needed to complete SEO audits. The built-in website audit tool helps identify technical issues on websites, improving the quality of service offerings to retain clients. Additionally, the software serves as a white-label reporting tool, allowing agencies to showcase progress for keyword rankings and website traffic, validating the work done by agencies.

The software is used by both the Marketing Department and the SEO Department. The Marketing Department utilizes Agency Analytics to integrate all marketing efforts from SEO and PPC to email marketing and review management. On the other hand, the SEO Department relies on Agency Analytics for daily tracking of organic keyword rankings in Google and Bing, providing up-to-date rankings for clients. Furthermore, account management teams use the software to track ranking placement for website clients, providing monthly reports and logins for their reports.

The customizable dashboard in Agency Analytics provides a quick look at campaign performance, Google Analytics data, PPC information, and Google Business Profile performance. Users appreciate how data from various digital sources can be consolidated into one clean dashboard, ensuring a common view for discussions with clients. The interface is also praised for its user-friendliness, with an easy-to-read and responsive UX for customers. The automatic report scheduling feature allows users to put reporting tasks on autopilot, saving time and effort.

Overall, Agency Analytics has become an essential tool for agencies and marketing departments, offering a quick and efficient way to obtain valuable information, track performance, and generate professional reports. The continuous release of new features keeps the solution relevant and valuable for users, allowing them to stay ahead of the game in the ever-evolving digital marketing landscape.