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Ahrefs

Ahrefs

Overview

What is Ahrefs?

Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as…

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Recent Reviews

TrustRadius Insights

Ahrefs is a comprehensive SEO tool that has been highly regarded by users for its ability to provide valuable insights and solve various …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Keyword analysis (65)
    9.3
    93%
  • Backlink management (66)
    8.9
    89%
  • SERP ranking tracking (64)
    8.7
    87%
  • Competitive analysis (66)
    8.6
    86%

Reviewer Pros & Cons

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Pricing

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Lite

$99.00

Cloud
per month

Standard

$179.00

Cloud
per month

Advanced

$399.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://ahrefs.com/plans-pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Demo Khóa Học Thành Thạo Ahrefs Trong 5 Giờ

YouTube

Demo Google Search Console, Goole Analytics, Ahrefs

YouTube

Ranktracker Reviews: Appsumo Lifetime Deal & Demo Tutorial | is it best Ahrefs Alternative?

YouTube

Keysearch Review Demo Bonus - A Much Cheaper Alternative to Ahrefs and Semrush

YouTube

How to Use Site Explorer in Ahrefs | Demo Video

YouTube

Demo chỉ số gg analytics, gg scs, ahrefs

YouTube
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Features

SEO

Core features related to search engine optimization

8.5
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

8.6
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.6
Avg 8.4
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Product Details

What is Ahrefs?

Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.

Ahrefs all-in-one SEO toolset can help users with:
  • Competitor research: unveil competitor's organic keywords, backlink strategies and PPC keywords
  • Link Building: find the strongest backlink opportunities in a niche
  • Keyword Research: get maximum relevant keyword ideas and see how hard it would be to rank
  • Website Audit: find what SEO issues a website has and learn how to fix them
    Content Research: discover the most popular content on any topic and find the best ideas for content
  • Rank Tracking: track search rankings along with competitors'
  • Mentions Monitoring: get email alerts every time a brand is mentioned online.
The vendor states the Ahrefs database has 8 billion keywords and 421 billion indexed pages, and that this enables Ahrefs is able to provide maximum data and accuracy to its users.

Ahrefs Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support

Ahrefs Screenshots

Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings

Ahrefs Video

Ahrefs Demo

Ahrefs Competitors

Ahrefs Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, Spanish, French, Italian, Portuguese, Russian, Chinese, Japanese, Dutch, German, Turkish, Swedish, Polish

Frequently Asked Questions

Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”

Semrush, Moz Pro, and BrightEdge are common alternatives for Ahrefs.

Reviewers rate Global SEO highest, with a score of 9.4.

The most common users of Ahrefs are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(373)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Ahrefs is a comprehensive SEO tool that has been highly regarded by users for its ability to provide valuable insights and solve various business problems. Users have found Ahrefs to be an essential tool for workflow speed and project management, as it allows them to complete 90% of their SEO research within the platform. With features like the site explorer and keyword tool, users are able to gain a comprehensive view of a website's link profile, analyze overall performance, track keyword rankings, and identify backlink opportunities. Ahrefs also helps users conduct competitor research, track website performance, monitor backlinks, and develop off-page SEO strategies. The platform is highly recommended for digital marketers and SEO professionals due to its continuous addition of new tools and its ability to provide detailed data for designing effective SEO and marketing campaigns. The user-friendly interface and responsive support team further enhance the user experience with Ahrefs. Overall, Ahrefs is considered a go-to tool for conducting in-depth website audits, tracking progress over time, and staying ahead in the competitive world of SEO.

Comprehensive Platform: Users have consistently praised Ahrefs for being a comprehensive platform with all the main features needed for SEO. They appreciate having access to competitor research, keyword research, website audit, content research, and rank tracking all in one place. Valuable Backlink Data: Many users consider Ahrefs to have the best backlink data in the industry compared to other tools. They find the large and up-to-date backlink database extremely valuable for tracking new backlinks, broken backlinks, and anchor text of links over time. Useful Keyword Data: A significant number of users find Ahrefs' keyword data to be extremely valuable. While some rank it as the second best in this category, they still consider the data provided comparable to top-ranked players.

Complex and Difficult User Interface: Several users have expressed frustration with the complex and difficult-to-navigate user interface of Ahrefs, particularly for new users. They suggest that guided flows would be helpful in assisting new users to find the necessary features easily.

Weak Keyword Research Abilities: Some users feel that the keyword research abilities of Ahrefs are weaker compared to its competitors. This limitation may hinder their ability to perform comprehensive keyword analysis and affect their overall SEO strategy.

Expensive Price Point: The price of Ahrefs is considered to be expensive by some users, which may be prohibitive for those on a tight budget or smaller businesses.

Users have made several recommendations based on their experience with Ahrefs. The most common recommendations are as follows: Use Ahrefs for comprehensive SEO, including link gathering, analyzing website backlink profiling, and keyword research. It is also beneficial for backlink building, on-page SEO, and competitor analysis. Setting up profiles completely is crucial to take advantage of all the features and benefits. Users highly recommend watching tutorials on Ahrefs' YouTube channel to learn how to effectively use the tool. Trying out the trial plan is advised to assess if it meets individual requirements before subscribing. Overall, users find Ahrefs to be a valuable tool for various aspects of SEO and suggest using it alongside other tools for a well-rounded strategy. However, it may not be as suitable for beginners in the field.

Attribute Ratings

Reviews

(1-25 of 44)
Companies can't remove reviews or game the system. Here's why
Chris Kirksey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Ahrefs Site Explorer for fixing issues on current client websites mainly. It provides a wonderful overview of every aspect of a website, including the SEO aspect. I haven't come by a more in-depth website audit tool and love how we can connect/verify ownership of the website in order to change how quickly the site can be scanned.
  • I love how the Ahrefs Site Explorer has the content breakdown so that you can analyze each pages content quality and word count.
  • How it checks resources such as images, Javascript and CSS are really useful.
  • The way you can create a to-do list of fixes is awesome.
  • no cons
It's great for when you launch a new website and need to check if you missed anything during the launch since it's so in depth.
Score 9 out of 10
Vetted Review
Verified User
I've been using Ahrefs for the past 6 months and it's been a game changer for our SEO strategy. With the detailed backlink analysis and keyword research, we've been able to improve our organic search traffic significantly. Highly recommend for any team looking to improve their SEO efforts. One of my favorite features is the ability to monitor our competitors' backlink profiles, which has helped us identify potential link-building opportunities. The site explorer tool is also great for analyzing the top-performing pages on any website, which has helped us optimize our own content. The user interface is easy to navigate and the support team is always available to help with any questions. Overall, Ahrefs is an essential tool for any team looking to improve their SEO and content marketing efforts. It helped us in identifying the gaps and opportunities in our website and also helped us to track our progress over time. it is a must-have tool for any digital marketer
  • Used it for potential keyword research and analysis for database support services related to industry
  • SERP rankings were analyzed and insights were drawn
  • Competitor search gave us more details on the traffic and backlink profile
  • the user interface can be a bit overwhelming at times and I've found it difficult to navigate to certain features
  • I've been disappointed with the lack of historical data for certain metrics
  • I would like to see more granular data for certain reports such as the ability to filter by specific subfolder or subdomain.
It is well suited to industry-level keyword research and insights on backlink profiles. It covers all the major key aspects in terms of volume, CPC, competition, etc.
If you are looking for a tool that specializes in social media analytics, Ahrefs would not be the best choice.
If you are a small business with a limited budget, Ahrefs might not be the most cost-effective option as it is a paid tool and the cost might be high.
October 11, 2022

I enjoy using Ahrefs

Score 9 out of 10
Vetted Review
Verified User
I really enjoy using Ahrefs. I can explore more features than on the other services. However, traffic is not always accurate
  • Site audit
  • Content explorer
  • better results with web traffic
It is easy to check your competitor, howerer I can see that the datas are different for my site and the data i have from google analysis
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Ahrefs is the top tool that I have used for SEO. This tool has a huge database that helps me to do in-depth analysis & research. There are many features that I like in Ahrefs. some of the are backlinks gap as it provides me a quick report that shows the backlinks gap between my website and competitor's website, also if you want to do keyword research then Ahrefs is best as it has the option of phrase match that will show you more identical keywords of your search, I am a big fan of Ahrefs using since 4 years.
  • Keywords research
  • Backlink analysis
  • Website audit
  • Well recentyl they have added organic keyword v2, that i think is not much good as like old.
Ahrefs helps me to add project on the tool and run complete website audit, this tool provide indepth report like broken links, alt text missing, heading tags issue. Moreover i am using Ahrefs tool bar as well that gives me quick data of webpage like its meta tags, og tags, heading hierarchy and more.
Score 1 out of 10
Vetted Review
Verified User
I used Ahrefs for SEO.
I don't recommend this SEO tool. I have to admit I am still in shock with their marketing attitude. First, their results in french are not accurate, and Semrush has much better information, more reliable (KD is never good on Ahref, in my experience). Also, in my experience, this company makes you sign a monthly plan, which I feel is expensive. Then you rely on it and work on every report to get some results. In my experience, without any warning, you receive a can a bill for extra fees. The reason being you went over your monthly report limit, and this is written in their term and conditions. However, I think this would be acceptable if we received an email saying, "you went over your monthly report numbers," but you do not. I believe I could have been billed thousands of dollars without not having a clue of how I spent it. I reported this big problem to customer service, and they told me to pay. I did ask them to remove my payment method forever, and they did honor my request.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Ahrefs is probably the best tool out there for tracking backlinks. We use Ahrefs to track which sites link to us, what content they're linking to, and our overall link counts. Our marketing team uses it to measure content ROI and general impact of our content marketing strategies. We also use it for competitor research.
  • Linkbuilding campaigns
  • General SEO resultts
  • Content marketing results
  • Competitor research
  • Price. Their free version gives you some info, but you need a paid account to get the most out of the platform, and it's more expensive than most content marketing tools.
Ahrefs is a great tool for anyone who has significant investments in content marketing and / or SEO campaigns. It also is a great tool for anyone wanting to see which content of your competitor is performing well. But if you're just dabbling with content marketing, you probably don't need it.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our fulfillment and SEO project managers use Ahrefs more than the rest of the team, but as a digital marketing agency, every department (admin, leadership, sales, account managers) need SEO support or to do keyword research from time to time. We also own a website so our writers will use it periodically to ensure they're including the right keywords in the content they're creating.
  • Keyword research
  • competitive analysis
  • SERP history
  • There's so much you can use it for! I know that I'm personally barely scratching the surface of its capabilities
  • Would love to see some integrated help guides
  • PPC features could be more robust
There are a number of great SEO tools out there, including Semrush and Ahrefs, but I think personally i'd give the edge to Ahrefs. It is a fantastic tool for identifying high volume, low competition keywords and crafting an article structure that will ideally perform well in the Google algorithm's eyes, and ideally move up the rankings quickly.
September 16, 2021

Useful tool to improve SEO

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Ahrefs to monitor how our website is doing in terms of traffic, keywords, content, and other SEO statistics. Ahrefs allows us to get better insights about our website and how our business can improve based on those stats. It is used by our marketing team mostly.
  • Keyword search: know your strengths and weakness of keywords
  • Content explore: you can see what great content is out there
  • Compare your site with your competitors
  • It's been great, sometimes you have to watch the tutorial to learn how to use the tools though as it gets a little complicated.
  • Nothing else I can think of
It's great for companies who are looking to improve their SEO performance. It is very helpful if you watch their tutorials or use other online resources to learn more tricks on how to utilize their tools. It's a good tool for any sized businesses.
Score 8 out of 10
Vetted Review
Verified User
Ahrefs is All in one Digital marketing Empire tools Featuring Keyword Explorer, Site Explorer, Content Explorer, Site Audit and Rank Tracker
Its provides site Explorer2.0 with backlink profile with a different metric of the Backlink profile, anchor text, Referring domain, Ahrefs Rank, Traffic Value and organic Traffic
Keyword Explorer Provides many Filters like an overview of queries, Same term keywords, Phrase match, keyword difficulty, CPC, Search volume.
I have used this site to rank my website Seo group buy
Seogbtools.dev is a Premium Seo tools sharing platform that provides Group buy Seo tools at a very cheap price
  • Finding LSI Keywords
  • Competitive backlinks hunting
  • Domain rating and Url Rating for metric to measure site performance
  • Finding Lsi Keywords
  • competitive Backlinks hunting
  • DR and UR metric to measure website performance
  • Traffic values and Anchor text
  • Referring domain and Ahrefs own Crawler Rank
I would rate it 8/10 because its result match Google Serp Result. I think it's all in one Seo tools box which gives a lot of options under a single dashboard
Nothing is perfect in this world. it has some lacks as well Fetching data and some time it causes an error and slow loading that can lead to bad User experience
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Modern online promotion strategies and analysis is impossible without data provided by services like Ahrefs. If my customers demand an effective SEO strategy I always recommend Ahrefs subscription, both for competitor and inhouse websites analysis, potential keywords for content strategy etc. Ahrefs helps with understanding how a company can get top ranked positions in search engines via analyzing backlink profiles of those who are already in TOP5.
  • Really big amount of data (keywords)
  • Very accurate numbers and details about analyzed URL
  • Rankings which are trustworthy
  • Integrations - Ahrefs still has too few ready to use integrations with other services
  • Notification settings
  • Design for mobile devices
Ahrefs is a must have service for SEO and Advertising agencies providing promotion services. It is also a good service to have for every company running a website and highly dependent on organic traffic. If online sales and traffic are not your number one source of income, Ahrefs is something you'd better leave for experts of the search engine optimization community.
Ari Roth | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
My company is a reputation management agency focusing on Google search results. As such, SEO diagnostics are part of our jobs. When a result moves up or down significantly, it's important that we be able to identify a source of the movement if one exists. Ahrefs, at the time of purchase, had the best link index of the other tools we considered (Majestic & Moz).
  • Historical backlink indexing
  • Fresh / new backlink indexing
  • Relevant data on broken links / top pages to fix up
  • Anchor text data
  • I found it difficult to navigate which version of the data I'm looking at - exact URL, prefix, full domain w/ or w/o subdomains. I'd like this to be selected in the initial search rather than being automatically selected for you and then allowing you to change it (if you even realized it was an issue to begin with).
  • I'd love if there was a URL / domain ranking over time graph like there is for new / lost links. This way, it's not just a counting metric, but a metric on impact. I'd need to know that we lost 1 authoritative news media link more than I need to know that we lost 5-10 spammy scraper links from dark corners of the internet.
  • I'd love impactful alerts for link metrics as alluded to in the previous bullet. Meaning, I don't want to only find out we lost an important link when I see the rankings drop - I want to know about it when it happens for faster processing of the fix (if one exists).
The link tracking is great, but we need to test out Moz's new index as well to determine if they have bridged the gap. For organic keywords, I haven't used it in depth, but my feeling has been that SEMrush has more comprehensive data in this area. I could be wrong about that though.
Mike Koolwijk | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
In the beginning we used Ahrefs a lot for link building, but by time they kept adding other tools making it [one] of the [most] complete SEO tools on the market. We mainly use it in our team of online marketers to check for opportunities in keywords and backlinks.

The main future we use is the "site explorer" With [one] click you see the overall performance of a page (also competition). Their backlinks, traffic, ranking score and many more. By seeing this data you can look for new backlinks from this list, by checking broken links or outdated links.

With this we can do quick and easy analyses on competitions and their link profiles, or existing link profiles.
  • Great filtering options
  • Big updated index data is all fresh
  • Fast competition keywords
  • Speed, sometimes when scanning big sites it can be really slow
  • Outdated look and feel on some parts (but hey you have great functions)
  • It tend to be overwhelming for new users or people new to SEO (but based by price this is also a more advanced tool)
  • Rank tracking is not that great only every 7 days on a lite plan...
This is a complete tool but [Ahrefs] can also be a complex tool. I tend to let coworkers use it but [it] never goes without some explaining to do. There is plenty of info on the internet and in their on website/blogs. We also mainly use it for link building, and use other tools for research on keywords and reporting ranks to customers, where this tool comes short.

After using multiple tools over a period of time and the functionality you might need there might be some better tools on the market function wise and price wise.
Andrea Hester | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
As director of operations for a web development company, I oversee use of Ahrefs as a tool for providing our clients with comprehensive SEO analysis reporting and recommendations for technical and on page improvements. Along with several other tools, Ahrefs is essential for analyzing our clients' website performance and identifying SEO opportunities.
  • Excellent help resources, blog articles, and tutorials
  • Almost all features have info tooltips that provide useful explanations and ideas for practical application
  • Easy to export reporting functionality
  • Easy to set up recurring site audits for multiple sites
  • The rank tracker feature is a particularly useful tool for monitoring performance among competitors over a length of time
  • Keyword research reporting is better in some other tools I've used
  • Cost of this tool is a bit high and may be prohibitive to some, but it's worth it for companies like ours that heavily rely on its use
For our purposes of helping provide comprehensive SEO analytics over time for several different websites, Ahrefs is the best tool we've found. It has an easy to use interface, doesn't require downloading and installing any software, and provides an extensive library of help resources and tips for application. From page performance analysis to keyword analysis and competitor rank tracking, Ahrefs is a one stop shop for SEO.
Score 9 out of 10
Vetted Review
Verified User
We use Ahrefs as a key part of our SEO strategy. It is essential in guiding our link-building strategies and as we have begun to master the software we have used more and more of its features including keyword research and competitor analysis.
  • Keyword Research
  • Link building
  • Competitive analysis
  • It is very capable and thus more complicated than its competitors
  • It is expensive and there is no free trial
When you can afford it Ahrefs is the most capable of all its competitors. However, it requires someone who really understands SEO and is willing to put in the time to learn the tool and make use of everything. If anyone is new to the SEO world I would recommend choosing a different software.
Alex Chaidaroglou | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Ahrefs is being used in order to improve our SEO. In fact, everything we do regarding our SEO goes through Ahrefs. It is being used by the marketing department and it helps us target keywords, find backlink opportunities, audit our website, and more. On top of that, Ahrefs' free course on SEO and their tutorials have helped us tremendously in getting the most out of our SEO efforts.
  • Content research
  • Website audit
  • Backlinks
  • Competitor analysis
  • Higher limits on the $99 plan
  • More ranked keywords on each plan
  • An entry-level plan at a lower price than $99
For SEO purposes, Ahrefs is simply the best out there. It has the best backlink data and its data analysis is superb. If you want to find SEO opportunities, Ahrefs makes it very easy to find them.

I'd like to see an improvement in the keyword generator to show more suggested keywords and long phrases. Also, if someone wants to get PPC data, I think there are others tools more suited for this.
Ramon Khan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Ahrefs is great for competitive research ranging from everything to content analysis, keyword research to backlink research and even keyword tracking. Not only that, their team makes amazing content that shows you how to use the tools to solve different issues for your business wich is great.
  • Backlink research
  • Keyword research
  • Content research
  • Nothing that I can think of. It's a great tool!
While Ahrefs has a wide range of uses, I prefer to use it for competitive, keyword, and content research as well as backlink analysis. If you are using it for any one of those purposes then I would say it's an excellent tool.
Mike Blumenthal | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Ahrefs to gain a birdseye view of a websites link profile as well as new and lost links. Over time, we can assess the result of link garnering efforts, where successful links are coming from and which pages generated them.

We also use it for internal link analysis by page.
  • Recording new backlinks
  • Recording broken backlinks
  • Anchor text of links
  • Links accrued over time
  • The local rank tracker is unsophisticaed
Ahrefs is great tool to use when building out a link profile for a website and for tracking that record over time. It is best used for organic as opposed to local efforts particularly if you are looking for the frequency of special search features like site links and top stories.
Michael Glover | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Ahrefs to research, plan and measure our SEO strategy. It's used by the marketing team to identify keywords to go after, track our backlink profile, see our performance in search, and also track specific keywords that have high value to us as a company.
  • Showing keyword volumes and how difficult they are to rank for
  • Tracking backlinks to specific pages
  • Tracking how we are performing with keywords we want to rank for
  • Auditing/crawling our site to ensure it's adhering to technical SEO standards
  • Search volumes are usually on the low side to what they get in reality
  • Site audit tool is a little hard to navigate compared to other crawl tools like Screaming Frog
Great for planning and tracking your SEO performance—keyword research, backlinks, tracking. If you want a super in-depth technical SEO audit, you're probably best going for a specific crawling tool instead.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use to inform all our content production decisions - what keywords to target, where to look for guest post opportunities and how to break down each article into sections and topics.

Before Ahrefs, all the above was done by intuition and guesswork - and wasn't very effective. Now we're able to take a scientific approach to SEO.
  • Shows us which websites link to our content and how valuable those links are for SEO.
  • Shows us keywords we'll be able to rank for and what type of content is needed.
  • Accurately measures our search rankings for existing content.
  • Their customer service, while friendly, can be slow to solve problems.
  • Their UI is hardcore and takes awhile for new users to penetrate.
  • Guided flows would be useful - so new users know where to look first.
If you're looking for detailed and actionable SEO data, Ahrefs is useful. It does cost quite a bit, though, so is best suited for more established companies, with existing content and at least a partial strategy for growth. New companies still exploring SEO might not get the full benefit at the start.
Alex Panagiotopoulos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use it mainly as an SEO practitioner, a content creator, and as a client manager. It helps me track some overall, big-picture metrics for how different client websites are performing. It helps me research content ideas. It helps me monitor if competitors are doing anything noteworthy. And it helps me perform link outreach and prospect for opportunities on the behalf of clients. It also helps me manage our own web presence.
  • Metrics
  • Link prospecting
  • Content creation ideas
  • Online community
  • Price (I'd always love if they could slash a little off the top)
  • The social share counts are wonky
It's a great tool to help someone learn the ropes of SEO. Obviously it's not a be-all end-all; you shouldn't solely be looking to boost your metrics in Ahrefs; you should be tracking KPIs that are more centrally-tied to a business. But it does help provide a structural framework for understanding why one website is outranking another, or how you can do certain things; like figure out what pieces of content actually attracted links, find out who's linked to who, and prospect for people to ask for links.
Kenny King | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Ahrefs Site Explorer is being used to do in depth keyword research for new content. Our company uses the Keyword Difficulty score to decide what content should be written for our site that will rank in search engines and bring in targeted traffic. We also use it for its extensive backlink database to keep track of new links and look at competitor's links to stay ahead of the game for SEO.
  • Backlink checker - Ahrefs has a huge database of links and will help you keep track of new links and research competitor's links.
  • Keyword research - Finding keywords is the most important step in any SEO campaign. Ahrefs will help you find the perfect keyword to rank in Google.
  • Google features - Ahrefs is one of the best tools to find Google Features, included Featured Snippets, Knowledge Panels and more. See what features your site triggers in Google as well as which you competitors trigger.
  • Traffic stats are always slightly off. I know it's impossible to get perfect stats, but closer to actual stats would be a great feature.
  • Internal link opportunities. While Ahrefs has an internal link report, a nice feature would be suggestions for internal links, similar to their Top Pages feature, but for internal links.
  • More filters on referring domains report. Our company uses the referring domains report every day. Having more filters would help us determine which links are moving the needle more accurately.
Ahrefs is perfect for anyone starting an SEO campaign, or anyone well into an SEO campaign. Unless you have an established site that is ranking for all your target keywords, Ahrefs is a vital tool to help you find high quality backlinks and targeted keywords that your site can rank for and bring in high converting traffic.
February 25, 2020

Ahrefs makes SEO easier

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Ahrefs on a daily basis, to keep track of all our rankings, to create product descriptions that are SEO friendly and as a general guide for all our search engine optimization data. It is also very useful to optimize blog articles and to target specific keywords that have traffic volume.
  • The UR and DR Index are great to measure how the SEO efforts are playing out on a per page (or product) basis.
  • The keywords movement report is very useful as it helps to understand areas that need improvement.
  • I wish they included more than just the first 20 keyword rank positions in their basic monthly plan.
Ahrefs is a great tool to have a vision into what is happening and what can be done to improve the SEO rankings. I have tried other tools like SEMRush, but I find Ahrefs a lot easier to use and to make sense of the data. The SEO Toolbar is a wonderful tool as it allows a quickview into any webpage or search as I browse.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Ahrefs Site Explorer is an SEO tool that helps users like me analyze and improve search engine visibility by providing backlink profiles, including referring domains, keywords driving traffic, and the value of that traffic. It bridges the gap between on-page and off-page SEO, connecting the dots between my site's content and the links that have been built to my site.
  • Backlink profile
  • Organic search reporting
  • UI is busy
Ahrefs Site Explorer is a solid choice for SEO teams, both in-house and agency teams, who want to understand how their sites—and their competitors' sites—are performing in search. Good for finding new SEO opportunities. It's not an "all-in-one" tool, so expect to use it alongside other tools you may already be using for monitoring, reporting, and optimization.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The key to optimizing a website for search is keywords and Ahrefs is an amazing tool for researching the best keywords and which websites are currently ranking well for each potential keyword. We get instant information on traffic, difficulty, click through and value and can easily compare to additional potential keywords. This tool saves time and frustration and is a broader measure than anything Google provides.
  • Keyword research.
  • Content planning.
  • Less costly team accounts.
  • Better integration of education within the tool.
Ahrefs is well suited for anyone developing websites, blogging, or needing to attract more traffic. It is also good for researching keywords for adwords. It is not well suited for anyone who does not have a good foundational grasp of search optimization.
Sanjit Mandal | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Ahrefs Site Explorer is great to dig deep into backlinks for all websites (new and lost), checking anchor texts, referring domains, you can do traffic research, keyword research, competitive research to see how the competition is going. There is also a paid traffic tool too, not one I use often, but you can research paid advertising too.
  • Keyword research
  • Backlink analysis
  • Sharing client projects
  • More than one user at the advanced plan
The keyword and backlink research data is invaluable. You can look up detailed backlink data for any website out there, their top keywords, top landing pages, you get keyword volume data and it will all help to build powerful marketing strategies.
If a site needs to learn about their competition and figure out what kinds of content to write, they can use the keyword research tool.
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