Ahrefs

Ahrefs

Top Rated
About TrustRadius Scoring
Score 8.8 out of 100
Top Rated
Ahrefs

Overview

Recent Reviews

Useful tool to improve SEO

9 out of 10
September 16, 2021
We use Ahrefs to monitor how our website is doing in terms of traffic, keywords, content, and other SEO statistics. Ahrefs allows us to …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features

Competitive analysis (63)

8.8
88%

Backlink management (63)

8.7
87%

Keyword analysis (62)

8.4
84%

SERP ranking tracking (61)

8.1
81%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Lite

$99.00

Cloud
per month

Standard

$179.00

Cloud
per month

Advanced

$399.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://ahrefs.com/plans-pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

SEO

8.1
81%

SEO Channels

7.7
77%

SEO Platform & Account Management

8.5
85%

Product Details

What is Ahrefs?

Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.

Ahrefs all-in-one SEO toolset can help users with:
  • Competitor research: unveil competitor's organic keywords, backlink strategies and PPC keywords
  • Link Building: find the strongest backlink opportunities in a niche
  • Keyword Research: get maximum relevant keyword ideas and see how hard it would be to rank
  • Website Audit: find what SEO issues a website has and learn how to fix them
    Content Research: discover the most popular content on any topic and find the best ideas for content
  • Rank Tracking: track search rankings along with competitors'
  • Mentions Monitoring: get email alerts every time a brand is mentioned online.
The vendor states the Ahrefs database has 8 billion keywords and 421 billion indexed pages, and that this enables Ahrefs is able to provide maximum data and accuracy to its users.

Ahrefs Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support

Ahrefs Screenshots

Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthCheck your website for 100+ pre-defined SEO issuesGet relevant keyword ideas supported by accurate SEO metricsFind the most shared and linked-to content on any topicTrack your and your competitors' search rankings

Ahrefs Video

Ahrefs Demo

Ahrefs Competitors

Ahrefs Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, Spanish, French, Italian, Portuguese, Russian, Chinese, Japanese, Dutch, German, Turkish, Swedish, Polish

Comparisons

View all alternatives

Frequently Asked Questions

What is Ahrefs?

Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”

What is Ahrefs's best feature?

Reviewers rate Competitive analysis and Global SEO highest, with a score of 8.8.

Who uses Ahrefs?

The most common users of Ahrefs are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews and Ratings

 (302)

Ratings

Reviews

(1-25 of 63)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
In my opinion, Ahrefs is the best backlink tool out there. Moz and SEMRush are also great tools for SEO, but if you strictly want to research your own backlinks and see what your competitors have in terms of backlinks, Ahrefs is the best way to do that. It's an easy platform to use and tells you exactly what you want to know.
Score 9 out of 10
Vetted Review
Verified User
Review Source
With the digital initiatives we have currently underway, both are really valuable so we keep them both. The digital ecosystem changes so rapidly that only relying on one SEO tool is, in my opinion, not a great idea, as each has its own strengths and weaknesses. And the cost is not so high that it's necessary to choose one or the other unless you're really struggling, in which case you probably need to allocate more budget to your digital efforts anyway.
Katie Goh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
It's very clear that Ahrefs has a larger database than their competitors. I never run into issues where this tool isn't able to evaluate keywords - even if they are very long tail niche keywords.

The link section of the tool is also very useful. Ahrefs is able to clean up the links to root domains better than competitors, making link tracking much easier than it has been in the past.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Ahrefs provides more accurate and important data compared to other services. It has become a very trusted service among the SEO community and collected tremendous amount of data over the years of operation. Ahrefs is designed to meet the needs of a very demanding SEO expert, and this specialization makes the service very competitive.
Bella Castilla | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Ahrefs is one of the best platforms available in the market dealing in developing online SEO tools and free educational material for marketing professionals. It has all the best features related to SEO and gives all the performance and analytics based on digital presence.
Ari Roth | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
At the time, Ahrefs had the most robust link index. Majesitc was a close second, and Moz lagged far behind. Since then, Moz promoted a major update and expansion of their link index, and it now bears further research to determine which product would be better for our purposes. I am willing to give Moz a try, but honestly I'm too busy with clients to deal with testing right now so I'll probably just stick with Ahrefs :)
Mike Koolwijk | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Sadly we are coming [to] terms that even trough there are more and more options that Ahrefs has they are still incomplete or not working good enough. And the most important options (like frequent updates on rankings) are behind the most expensive membership.

Right now we mainly focus on research, keyword research and PPC research, there are other tools that do a way better job with this. Also the keyword explorer gives weird suggestions and feels "incomplete". We are likely to completely switch over to Semrush or other tools.
Andrea Hester | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Ahrefs is the most comprehensive tool we've used for providing SEO and performance analysis for our website clients. It's an essential part of our analytics stack, along with Google products. It doesn't require downloading and installing software, and it's more robust and user friendly than many other apps we've tried.
Carl Pieri | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Ahrefs is more flexible for a large organization and overall has more features than competitors packed within a single tool. Other tools just don't have as much ability as the Ahrefs tool does. We also found the UI to be overall better on Ahrefs and easier to understand than most competitors.
Alex Chaidaroglou | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Ahrefs has the best backlink data even compared to funded competitors. On top of that, their analysis and tutorials make it possible to get value easily. Monitoring your website, your competitors, and finding SEO opportunities is very easy and there are some sophisticated features that help you with it that no other competitor has.
Ramon Khan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Ahrefs is one of the many tools that I use but on it's own it's great. Many back link analysis tools don't have that many results and many test have shown that Ahrefs has some of the largest datasets in the industry. So compared to other tools, its one of the best, if not the best when it comes to backlink research.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Ahrefs is my clear choice when I need to better understand the link profile of my clients' websites as its database is unmatched. However, when it comes to keyword research, it is second only to Semrush. I wouldn't say that it's worse than Semrush as each is focused on different aspects of SEO: Ahrefs for backlink data and Semrush for keyword research. Used together, they are a perfect pair but they can be used as alternatives for each other if needed.
Michael Glover | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I used to use Moz a lot and it is also a great tool. However, I found the Ahrefs UI was much friendlier and easier to navigate. I also like the specific use cases shown in the Ahrefs blog, which are much easier to follow and implement when using the Ahrefs tool itself. This helps get a lot of value out of the product for us.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Ahrefs provides a lot more data, in a lot more detail - and tells you exactly why it matters.
Moz is a nice tool - the UI is easier to navigate and there are more prompts for new users - but anyone doing serious work will do better with Ahrefs.
Alex Panagiotopoulos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Semrush and BuzzSumo are also good tools. Semrush is hardcore and technical; if you outgrew Ahrefs as an SEO practitioner and were doing intense work for one big client, I'd highly recommend it. BuzzSumo is more for a social media manager; it provides huge shortcuts for figuring out what's trending around any different topics in real time.
Kenny King | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Ahrefs has more features and more accurate data than its competitors. While both Moz and Majestic are great tools and can be used as complimentary to Ahrefs, if you have to choose one tool, definitely choose Ahrefs. It has the biggest database of links and better stats for those links coming into your website.
February 28, 2020

Wonderful Product

Score 10 out of 10
Vetted Review
Verified User
Review Source
Ahrefs Site Explorer gives us an easier way of obtaining backlinks when we're doing link building, whereas with other products I have a more difficult time finding viable backlinks. The keyword list you can export from Ahrefs is also a lot more clear than in other products making it easier for me to read and our clients to understand.
February 25, 2020

Ahrefs makes SEO easier

Score 10 out of 10
Vetted Review
Verified User
Review Source
The way Ahrefs presents the data collected is much more intuitive and easy to understand than the way SEMRush offers it.
The interface of Ahrefs is more user-friendly than the one from SEMRush. I can get lost in the way SEMRush presents the data, and their help guides are not as well written as the ones at Ahrefs.
So in general I give Ahrefs a 10/10 in user friendliness.
Score 7 out of 10
Vetted Review
Verified User
Review Source
The closest competitor to Ahrefs Site Explorer would likely be SEMRush. Ahrefs seems to have a significantly larger amount of data to work with. They claim that their service is powered by the second most active crawler in the world, next to Google.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Moz's backlink, at least a few years ago, PALED in comparison. It was very unthorough and lacking in many backlinks that Aherfs Site Explorer would pull up. Aherfs Site Explorer would pull up way more. It also has way more info than Moz backlink tool did a few years ago - Aherfs Site Explorer has thorough stuff, such as organic keywords they rank for, ways to organize data based on pages with the most recent growth of backlinks, etc. How many .edus, how many .govs, how many powerful backlinks vs. weak ones (classified in an easy to understand way).