Ahrefs

Ahrefs

Top Rated
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Score 8.7 out of 100
Top Rated
Ahrefs

Overview

What is Ahrefs?

Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as...
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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Keyword analysis (62)
    8.4
    84%
  • Backlink management (63)
    8.4
    84%
  • Competitive analysis (63)
    8.3
    83%
  • SERP ranking tracking (61)
    8.1
    81%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Lite

$99.00

Cloud
per month

Standard

$179.00

Cloud
per month

Advanced

$399.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://ahrefs.com/plans-pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Product Demos

How to Use Ahrefs for SEO and Competitor Research
13:26
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Features Scorecard

SEO

7.9
79%

SEO Channels

7.7
77%

SEO Platform & Account Management

8.2
82%
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Product Details

What is Ahrefs?

Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.

Ahrefs all-in-one SEO toolset can help users with:
  • Competitor research: unveil competitor's organic keywords, backlink strategies and PPC keywords
  • Link Building: find the strongest backlink opportunities in a niche
  • Keyword Research: get maximum relevant keyword ideas and see how hard it would be to rank
  • Website Audit: find what SEO issues a website has and learn how to fix them
    Content Research: discover the most popular content on any topic and find the best ideas for content
  • Rank Tracking: track search rankings along with competitors'
  • Mentions Monitoring: get email alerts every time a brand is mentioned online.
The vendor states the Ahrefs database has 8 billion keywords and 421 billion indexed pages, and that this enables Ahrefs is able to provide maximum data and accuracy to its users.

Ahrefs Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support

Ahrefs Screenshots

Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings

Ahrefs Video

Ahrefs Demo

Ahrefs Competitors

Ahrefs Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, Spanish, French, Italian, Portuguese, Russian, Chinese, Japanese, Dutch, German, Turkish, Swedish, Polish

Frequently Asked Questions

Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”

Semrush, Moz Pro, and BrightEdge are common alternatives for Ahrefs.

Reviewers rate Global SEO highest, with a score of 8.6.

The most common users of Ahrefs are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

 (328)

Ratings

Reviews

(1-25 of 70)
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Score 10 out of 10
Vetted Review
Verified User
Ahrefs helps me to add project on the tool and run complete website audit, this tool provide indepth report like broken links, alt text missing, heading tags issue. Moreover i am using Ahrefs tool bar as well that gives me quick data of webpage like its meta tags, og tags, heading hierarchy and more.
Score 1 out of 10
Vetted Review
Verified User
I don't recommend this SEO tool. I have to admit I am still in shock with their marketing attitude. First, their results in french are not accurate, and Semrush has much better information, more reliable (KD is never good on Ahref, in my experience). Also, in my experience, this company makes you sign a monthly plan, which I feel is expensive. Then you rely on it and work on every report to get some results. In my experience, without any warning, you receive a can a bill for extra fees. The reason being you went over your monthly report limit, and this is written in their term and conditions. However, I think this would be acceptable if we received an email saying, "you went over your monthly report numbers," but you do not. I believe I could have been billed thousands of dollars without not having a clue of how I spent it. I reported this big problem to customer service, and they told me to pay. I did ask them to remove my payment method forever, and they did honor my request.
Score 9 out of 10
Vetted Review
Verified User
Ahrefs is a great tool for anyone who has significant investments in content marketing and / or SEO campaigns. It also is a great tool for anyone wanting to see which content of your competitor is performing well. But if you're just dabbling with content marketing, you probably don't need it.
Score 9 out of 10
Vetted Review
Verified User
There are a number of great SEO tools out there, including Semrush and Ahrefs, but I think personally i'd give the edge to Ahrefs. It is a fantastic tool for identifying high volume, low competition keywords and crafting an article structure that will ideally perform well in the Google algorithm's eyes, and ideally move up the rankings quickly.
September 16, 2021

Useful tool to improve SEO

Score 9 out of 10
Vetted Review
Verified User
It's great for companies who are looking to improve their SEO performance. It is very helpful if you watch their tutorials or use other online resources to learn more tricks on how to utilize their tools. It's a good tool for any sized businesses.
Katie Goh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Ahrefs is perfectly suited for the average website to run a backlink review, track link building, and to discover keyword opportunities. There are several ways to track competitors progress as well.

Ahrefs has led me to make several recommendations for answer box featured content and other types of content as well. I get tons of ad-hoc requests for keywords and topics to review because my colleagues have found this information so useful to them. I rarely have to edit the exported reports because they are so clear, even to those with little SEO background.
Score 8 out of 10
Vetted Review
Verified User
I would rate it 8/10 because its result match Google Serp Result. I think it's all in one Seo tools box which gives a lot of options under a single dashboard
Nothing is perfect in this world. it has some lacks as well Fetching data and some time it causes an error and slow loading that can lead to bad User experience
Score 9 out of 10
Vetted Review
Verified User
Ahrefs is a must have service for SEO and Advertising agencies providing promotion services. It is also a good service to have for every company running a website and highly dependent on organic traffic. If online sales and traffic are not your number one source of income, Ahrefs is something you'd better leave for experts of the search engine optimization community.
Bella Castilla | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It gives the best report to us which helps us to find the opportunity to build backlinks. Another main feature that makes Ahrefs a safe and sound approach to SEO is that it provides information about duplicate content, URLs, redirects along with other errors that can be dangerous to the website.
Ari Roth | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The link tracking is great, but we need to test out Moz's new index as well to determine if they have bridged the gap. For organic keywords, I haven't used it in depth, but my feeling has been that SEMrush has more comprehensive data in this area. I could be wrong about that though.
Mike Koolwijk | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
This is a complete tool but [Ahrefs] can also be a complex tool. I tend to let coworkers use it but [it] never goes without some explaining to do. There is plenty of info on the internet and in their on website/blogs. We also mainly use it for link building, and use other tools for research on keywords and reporting ranks to customers, where this tool comes short.

After using multiple tools over a period of time and the functionality you might need there might be some better tools on the market function wise and price wise.
Andrea Hester | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
For our purposes of helping provide comprehensive SEO analytics over time for several different websites, Ahrefs is the best tool we've found. It has an easy to use interface, doesn't require downloading and installing any software, and provides an extensive library of help resources and tips for application. From page performance analysis to keyword analysis and competitor rank tracking, Ahrefs is a one stop shop for SEO.
Carl Pieri | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
If you are trying to establish recurring traffic to your website, want to increase traffic, or want to monitor current traffic then ahrefs is a great tool for you to use at your organization. You can see what keywords you rank for and also those that competitors rank for. Its also helpful for finding keywords with good traffic volume that aren't too hard to compete for.
Score 9 out of 10
Vetted Review
Verified User
When you can afford it Ahrefs is the most capable of all its competitors. However, it requires someone who really understands SEO and is willing to put in the time to learn the tool and make use of everything. If anyone is new to the SEO world I would recommend choosing a different software.
Alex Chaidaroglou | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
For SEO purposes, Ahrefs is simply the best out there. It has the best backlink data and its data analysis is superb. If you want to find SEO opportunities, Ahrefs makes it very easy to find them.

I'd like to see an improvement in the keyword generator to show more suggested keywords and long phrases. Also, if someone wants to get PPC data, I think there are others tools more suited for this.
Ramon Khan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
While Ahrefs has a wide range of uses, I prefer to use it for competitive, keyword, and content research as well as backlink analysis. If you are using it for any one of those purposes then I would say it's an excellent tool.
Mike Blumenthal | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Ahrefs is great tool to use when building out a link profile for a website and for tracking that record over time. It is best used for organic as opposed to local efforts particularly if you are looking for the frequency of special search features like site links and top stories.
Score 10 out of 10
Vetted Review
Verified User
As an SEO professional, Ahrefs is almost an essential tool in my arsenal to discover meaningful backlink and off-page data in regards to my clients. There are multiple scenarios in which I turn to Ahrefs including:
  1. Rapid keyword growth on a page that hasn't had any on-page optimizations performed on it.
  2. Toxic backlink analysis.
  3. Competitor research (off-page).
  4. Weekly New/Lost backlink alerts.
Score 8 out of 10
Vetted Review
Verified User
If you're looking for detailed and actionable SEO data, Ahrefs is useful. It does cost quite a bit, though, so is best suited for more established companies, with existing content and at least a partial strategy for growth. New companies still exploring SEO might not get the full benefit at the start.
Alex Panagiotopoulos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It's a great tool to help someone learn the ropes of SEO. Obviously it's not a be-all end-all; you shouldn't solely be looking to boost your metrics in Ahrefs; you should be tracking KPIs that are more centrally-tied to a business. But it does help provide a structural framework for understanding why one website is outranking another, or how you can do certain things; like figure out what pieces of content actually attracted links, find out who's linked to who, and prospect for people to ask for links.
Kenny King | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Ahrefs is perfect for anyone starting an SEO campaign, or anyone well into an SEO campaign. Unless you have an established site that is ranking for all your target keywords, Ahrefs is a vital tool to help you find high quality backlinks and targeted keywords that your site can rank for and bring in high converting traffic.
February 28, 2020

Wonderful Product

Score 10 out of 10
Vetted Review
Verified User
Ahrefs Site Explorer is great for finding new keywords that you didn't already have in your website or even better versions of the ones you already have. The tool used for link management is great because it's easy to use and generates links you don't have quickly. This allows us to contact other vendors and have them quickly link to our website.
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