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Ahrefs

Ahrefs

Overview

What is Ahrefs?

Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as…

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Recent Reviews

TrustRadius Insights

Ahrefs is a comprehensive SEO tool that has been highly regarded by users for its ability to provide valuable insights and solve various …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Keyword analysis (66)
    9.3
    93%
  • Backlink management (67)
    9.0
    90%
  • Competitive analysis (67)
    8.6
    86%
  • SERP ranking tracking (65)
    8.6
    86%

Reviewer Pros & Cons

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Pricing

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Lite

$99.00

Cloud
per month

Standard

$179.00

Cloud
per month

Advanced

$399.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://ahrefs.com/plans-pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Demo Khóa Học Thành Thạo Ahrefs Trong 5 Giờ

YouTube

Demo Google Search Console, Goole Analytics, Ahrefs

YouTube

Ranktracker Reviews: Appsumo Lifetime Deal & Demo Tutorial | is it best Ahrefs Alternative?

YouTube

Keysearch Review Demo Bonus - A Much Cheaper Alternative to Ahrefs and Semrush

YouTube

How to Use Site Explorer in Ahrefs | Demo Video

YouTube

Demo chỉ số gg analytics, gg scs, ahrefs

YouTube
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Features

SEO

Core features related to search engine optimization

8
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

8
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.4
Avg 8.4
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Product Details

What is Ahrefs?

Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.

Ahrefs all-in-one SEO toolset can help users with:
  • Competitor research: unveil competitor's organic keywords, backlink strategies and PPC keywords
  • Link Building: find the strongest backlink opportunities in a niche
  • Keyword Research: get maximum relevant keyword ideas and see how hard it would be to rank
  • Website Audit: find what SEO issues a website has and learn how to fix them
    Content Research: discover the most popular content on any topic and find the best ideas for content
  • Rank Tracking: track search rankings along with competitors'
  • Mentions Monitoring: get email alerts every time a brand is mentioned online.
The vendor states the Ahrefs database has 8 billion keywords and 421 billion indexed pages, and that this enables Ahrefs is able to provide maximum data and accuracy to its users.

Ahrefs Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support

Ahrefs Screenshots

Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings

Ahrefs Video

Ahrefs Demo

Ahrefs Competitors

Ahrefs Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, Spanish, French, Italian, Portuguese, Russian, Chinese, Japanese, Dutch, German, Turkish, Swedish, Polish

Frequently Asked Questions

Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”

Semrush, Moz Pro, and BrightEdge are common alternatives for Ahrefs.

Reviewers rate Keyword analysis highest, with a score of 9.3.

The most common users of Ahrefs are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(372)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Ahrefs is a comprehensive SEO tool that has been highly regarded by users for its ability to provide valuable insights and solve various business problems. Users have found Ahrefs to be an essential tool for workflow speed and project management, as it allows them to complete 90% of their SEO research within the platform. With features like the site explorer and keyword tool, users are able to gain a comprehensive view of a website's link profile, analyze overall performance, track keyword rankings, and identify backlink opportunities. Ahrefs also helps users conduct competitor research, track website performance, monitor backlinks, and develop off-page SEO strategies. The platform is highly recommended for digital marketers and SEO professionals due to its continuous addition of new tools and its ability to provide detailed data for designing effective SEO and marketing campaigns. The user-friendly interface and responsive support team further enhance the user experience with Ahrefs. Overall, Ahrefs is considered a go-to tool for conducting in-depth website audits, tracking progress over time, and staying ahead in the competitive world of SEO.

Comprehensive Platform: Users have consistently praised Ahrefs for being a comprehensive platform with all the main features needed for SEO. They appreciate having access to competitor research, keyword research, website audit, content research, and rank tracking all in one place. Valuable Backlink Data: Many users consider Ahrefs to have the best backlink data in the industry compared to other tools. They find the large and up-to-date backlink database extremely valuable for tracking new backlinks, broken backlinks, and anchor text of links over time. Useful Keyword Data: A significant number of users find Ahrefs' keyword data to be extremely valuable. While some rank it as the second best in this category, they still consider the data provided comparable to top-ranked players.

Complex and Difficult User Interface: Several users have expressed frustration with the complex and difficult-to-navigate user interface of Ahrefs, particularly for new users. They suggest that guided flows would be helpful in assisting new users to find the necessary features easily.

Weak Keyword Research Abilities: Some users feel that the keyword research abilities of Ahrefs are weaker compared to its competitors. This limitation may hinder their ability to perform comprehensive keyword analysis and affect their overall SEO strategy.

Expensive Price Point: The price of Ahrefs is considered to be expensive by some users, which may be prohibitive for those on a tight budget or smaller businesses.

Users have made several recommendations based on their experience with Ahrefs. The most common recommendations are as follows: Use Ahrefs for comprehensive SEO, including link gathering, analyzing website backlink profiling, and keyword research. It is also beneficial for backlink building, on-page SEO, and competitor analysis. Setting up profiles completely is crucial to take advantage of all the features and benefits. Users highly recommend watching tutorials on Ahrefs' YouTube channel to learn how to effectively use the tool. Trying out the trial plan is advised to assess if it meets individual requirements before subscribing. Overall, users find Ahrefs to be a valuable tool for various aspects of SEO and suggest using it alongside other tools for a well-rounded strategy. However, it may not be as suitable for beginners in the field.

Attribute Ratings

Reviews

(1-25 of 74)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
Ahrefs is a must have in the SEO toolbox. It is one of the leading tools in the industry for serious SEO research. It can do almost everything you need on the non-technical side of SEO. In my opinion, it is not great if you need a detailed technical tool that identifies errors and helps with fix suggestions. In that instance, I think there are better tools on the market. But - for content and keyword related tasks, I think it's must have.
Score 10 out of 10
Vetted Review
Verified User
Overall, Ahrefs is a great SEO toolkit for marketers of all skill levels. It's straightforward to use and you can track competitors' performance as well as your own property's organic presence in a matter of minutes. On the other hand, all the new features under the "opportunities" section could be improved to identify even more room for improvement for each connected property - especially the internal linking suggestions.
Imtiaz khan | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Ahrefs is best suited when we need to do a backlink analysis and also when we need to do a complete technical SEO audit. My team mostly uses the tool for backlink purpose and audits, we also use the same for tasks such as Keyword research, topic research, understanding the difficulty of the keywords. We do also use the tool for a competitive research.
Nirav Sampat | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
When it comes to off-page SEO, Ahrefs is the best tool and can easily beat the competition. Some of the use cases where Ahrefs can help you in off-page SEO are:
1. It can help you find broken links to your website which you can easily fix to gain SEO value.
2. It can extract all the links for competitors to understand their strategy.
Score 9 out of 10
Vetted Review
Verified User
It is well suited to industry-level keyword research and insights on backlink profiles. It covers all the major key aspects in terms of volume, CPC, competition, etc.
If you are looking for a tool that specializes in social media analytics, Ahrefs would not be the best choice.
If you are a small business with a limited budget, Ahrefs might not be the most cost-effective option as it is a paid tool and the cost might be high.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Ahrefs helps me to add project on the tool and run complete website audit, this tool provide indepth report like broken links, alt text missing, heading tags issue. Moreover i am using Ahrefs tool bar as well that gives me quick data of webpage like its meta tags, og tags, heading hierarchy and more.
Score 1 out of 10
Vetted Review
Verified User
I don't recommend this SEO tool. I have to admit I am still in shock with their marketing attitude. First, their results in french are not accurate, and Semrush has much better information, more reliable (KD is never good on Ahref, in my experience). Also, in my experience, this company makes you sign a monthly plan, which I feel is expensive. Then you rely on it and work on every report to get some results. In my experience, without any warning, you receive a can a bill for extra fees. The reason being you went over your monthly report limit, and this is written in their term and conditions. However, I think this would be acceptable if we received an email saying, "you went over your monthly report numbers," but you do not. I believe I could have been billed thousands of dollars without not having a clue of how I spent it. I reported this big problem to customer service, and they told me to pay. I did ask them to remove my payment method forever, and they did honor my request.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Ahrefs is a great tool for anyone who has significant investments in content marketing and / or SEO campaigns. It also is a great tool for anyone wanting to see which content of your competitor is performing well. But if you're just dabbling with content marketing, you probably don't need it.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
There are a number of great SEO tools out there, including Semrush and Ahrefs, but I think personally i'd give the edge to Ahrefs. It is a fantastic tool for identifying high volume, low competition keywords and crafting an article structure that will ideally perform well in the Google algorithm's eyes, and ideally move up the rankings quickly.
September 16, 2021

Useful tool to improve SEO

Score 9 out of 10
Vetted Review
Verified User
Incentivized
It's great for companies who are looking to improve their SEO performance. It is very helpful if you watch their tutorials or use other online resources to learn more tricks on how to utilize their tools. It's a good tool for any sized businesses.
Katie Goh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Ahrefs is perfectly suited for the average website to run a backlink review, track link building, and to discover keyword opportunities. There are several ways to track competitors progress as well.

Ahrefs has led me to make several recommendations for answer box featured content and other types of content as well. I get tons of ad-hoc requests for keywords and topics to review because my colleagues have found this information so useful to them. I rarely have to edit the exported reports because they are so clear, even to those with little SEO background.
Score 8 out of 10
Vetted Review
Verified User
I would rate it 8/10 because its result match Google Serp Result. I think it's all in one Seo tools box which gives a lot of options under a single dashboard
Nothing is perfect in this world. it has some lacks as well Fetching data and some time it causes an error and slow loading that can lead to bad User experience
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Ahrefs is a must have service for SEO and Advertising agencies providing promotion services. It is also a good service to have for every company running a website and highly dependent on organic traffic. If online sales and traffic are not your number one source of income, Ahrefs is something you'd better leave for experts of the search engine optimization community.
Bella Castilla | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It gives the best report to us which helps us to find the opportunity to build backlinks. Another main feature that makes Ahrefs a safe and sound approach to SEO is that it provides information about duplicate content, URLs, redirects along with other errors that can be dangerous to the website.
Ari Roth | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The link tracking is great, but we need to test out Moz's new index as well to determine if they have bridged the gap. For organic keywords, I haven't used it in depth, but my feeling has been that SEMrush has more comprehensive data in this area. I could be wrong about that though.
Mike Koolwijk | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
This is a complete tool but [Ahrefs] can also be a complex tool. I tend to let coworkers use it but [it] never goes without some explaining to do. There is plenty of info on the internet and in their on website/blogs. We also mainly use it for link building, and use other tools for research on keywords and reporting ranks to customers, where this tool comes short.

After using multiple tools over a period of time and the functionality you might need there might be some better tools on the market function wise and price wise.
Andrea Hester | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
For our purposes of helping provide comprehensive SEO analytics over time for several different websites, Ahrefs is the best tool we've found. It has an easy to use interface, doesn't require downloading and installing any software, and provides an extensive library of help resources and tips for application. From page performance analysis to keyword analysis and competitor rank tracking, Ahrefs is a one stop shop for SEO.
Carl Pieri | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
If you are trying to establish recurring traffic to your website, want to increase traffic, or want to monitor current traffic then ahrefs is a great tool for you to use at your organization. You can see what keywords you rank for and also those that competitors rank for. Its also helpful for finding keywords with good traffic volume that aren't too hard to compete for.
Score 9 out of 10
Vetted Review
Verified User
When you can afford it Ahrefs is the most capable of all its competitors. However, it requires someone who really understands SEO and is willing to put in the time to learn the tool and make use of everything. If anyone is new to the SEO world I would recommend choosing a different software.
Alex Chaidaroglou | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
For SEO purposes, Ahrefs is simply the best out there. It has the best backlink data and its data analysis is superb. If you want to find SEO opportunities, Ahrefs makes it very easy to find them.

I'd like to see an improvement in the keyword generator to show more suggested keywords and long phrases. Also, if someone wants to get PPC data, I think there are others tools more suited for this.
Ramon Khan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
While Ahrefs has a wide range of uses, I prefer to use it for competitive, keyword, and content research as well as backlink analysis. If you are using it for any one of those purposes then I would say it's an excellent tool.
Mike Blumenthal | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Ahrefs is great tool to use when building out a link profile for a website and for tracking that record over time. It is best used for organic as opposed to local efforts particularly if you are looking for the frequency of special search features like site links and top stories.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
As an SEO professional, Ahrefs is almost an essential tool in my arsenal to discover meaningful backlink and off-page data in regards to my clients. There are multiple scenarios in which I turn to Ahrefs including:
  1. Rapid keyword growth on a page that hasn't had any on-page optimizations performed on it.
  2. Toxic backlink analysis.
  3. Competitor research (off-page).
  4. Weekly New/Lost backlink alerts.
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